News Wire
The United International Baseball League creates the first-ever professional baseball league to serve India, Pakistan, and the Middle East
Team of global sports executives partners with Hall of Fame Baseball Icons Mariano Rivera and Barry Larkin to launch league in Dubai
NEW YORK and DUBAI, UAE, July 25, 2022 /PRNewswire/ — The United International Baseball League (UIBL) announced today its plan to bring professional baseball to India, Pakistan, and the Middle East, beginning with an Inaugural Showcase that will take place in Dubai in February 2023. The UIBL has partnered with Hall of Fame baseball legends, Mariano Rivera and Barry Larkin – two of the sport’s most iconic and decorated stars, with a combined six World Series Championships and 25 All-Star Game selections – to help build, develop and grow the league.
The Indian Subcontinent and the Middle East region are home to two billion people. More than 900 million of those people are fans of cricket – the world’s most popular bat and ball sport. While baseball exists in small pockets across South Asia and the Gulf Cooperation Council (GCC) countries, there is an absence of professional leagues and a void of deep, grassroots player development expertise and infrastructure. The UIBL team is looking to change that.
“I’m very grateful to be a part of the UIBL’s exciting mission to inspire two billion new fans to fall in love with baseball,” said Rivera, professional baseball’s career leader in saves and games finished, and the only player ever unanimously elected to the Hall of Fame. “We believe there is an amazing opportunity to educate, inspire and entertain those cricket fans, and open their hearts to an exciting and culturally-relevant form of baseball.”
American baseball is a $13 billion business with nearly 100 million fans across the U.S. and Canada and a rabid following throughout Latin America. However, the game has yet to connect with South Asian and Middle Eastern sports fans, who collectively represent the largest cricket fan base in the world. In South Asia alone, more than 167 million people watched the International Cricket Council (ICC) T20 World Cup last year – 70 million more than the Super Bowl and over 150 million more than the World Series.
In contrast to baseball’s aging fan base, which has an average age of 57 years old – cricket fans are among the world’s youngest sports fans, with an average age of 34. The UIBL has plans to innovate and evolve the game to help capture and engage this younger, more diverse demographic.
“We want to honor the game, and we want to change it,” said Kanwal S. Sra, Founder, Chairman, and CEO, of the UIBL. “We’re excited to help share the beauty and heritage of the game with a part of the world that has yet to fully embrace it. And we’re also excited to do some things differently, acting on years of data, decades of research, and centuries of cultural understanding. Most importantly, we are passionate about helping unleash the next generation of Indian, Pakistani, and Emirati sports heroes that millions of fans will be able to connect with and relate to for years to come. There’s no place better place in the world to begin this journey than Dubai, one of the most iconic cities in the world. Dubai is driven by exceptional leaders with a shared vision of growth through sports and entertainment, and we are honored to partner with them.”
The UIBL will introduce new rule changes, create original gameplay concepts, and bring to life a more immersive viewing experience for fans at the stadium and home. In addition to innovations in gameplay and entertainment, the UIBL will pioneer a multi-country league format that will include players from across the world and enable international competition. The league has already begun activating its international scouting and South Asia-focused development program, with a vision to partner with exceptional local organizations to build UIBL Baseball Academies across the region.
“We truly believe that player development has to start at the grassroots level,” said Larkin, winner of nine Silver Slugger awards, three Gold Gloves, and one of only 42 players in history to win a World Series, an MVP award, and be inducted into the Hall of Fame. “I’ve spent the last twenty years of my life focused on helping young people learn the fundamentals of our great game, as well as the fundamentals of great leadership. That’s the beauty of baseball – when you teach it the right way with the right conviction, you can help young people succeed on and off the field. I’ve seen it here in the U.S., I’ve seen it during my time in Brazil, and I’ve witnessed it during my trips to East Asia. Now, I’m very excited to help bring that level of instruction and guidance to India, Pakistan, and the UAE.”
As part of its launch, the UIBL also introduced its brand logo and design, which artistically captures the most exciting moment in baseball – the home run. Each element of the brand is designed to both help educate the region on the game as well as inspire the imagination of younger fans.
“Not many moments in sports measure up to the energy and excitement of a home run,” said Kash Shaikh, President and Chief Marketing Officer of the UIBL. “The crack of the bat. The roar of the crowd. The elevation of the ball met by the rise in the stands. A home run can unite a stadium with a single swing. And it’s done just that for over a century. We wanted to capture that moment, and share some of that magic with a new generation of fans in South Asia and the Middle East. I can’t wait until our fans in Dubai can experience it for themselves.”
UIBL’s Inaugural Showcase will feature four franchises representing different parts of the world. Franchises, managers, coaches and rosters will be announced at a later date. All Showcase games will be played in Dubai.
For more information, visit uibl.pro.
The United International Baseball League (UIBL) is the first-ever professional baseball league created to serve India, Pakistan, and the Middle East. Our vision is to help unite the world through our shared passions for sports, entertainment, and culture. With over two billion people and nearly one billion cricket fans within the region, we’re committed to bringing innovation, entertainment, and an international footprint to baseball to help inspire more fans to fall in love with the game. For more information, visit www.UIBL.pro.
Photo – https://oyefilmy.com/wp-content/uploads/2022/07/the-united-international-baseball-league-creates-the-first-ever-professional-baseball-league-to-serve-india-pakistan-and-the-middle-east-1.jpg
Logo – https://oyefilmy.com/wp-content/uploads/2022/07/the-united-international-baseball-league-creates-the-first-ever-professional-baseball-league-to-serve-india-pakistan-and-the-middle-east-2.jpg
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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