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The United International Baseball League creates the first-ever professional baseball league to serve India, Pakistan, and the Middle East
Team of global sports executives partners with Hall of Fame Baseball Icons Mariano Rivera and Barry Larkin to launch league in Dubai
NEW YORK and DUBAI, UAE, July 25, 2022 /PRNewswire/ — The United International Baseball League (UIBL) announced today its plan to bring professional baseball to India, Pakistan, and the Middle East, beginning with an Inaugural Showcase that will take place in Dubai in February 2023. The UIBL has partnered with Hall of Fame baseball legends, Mariano Rivera and Barry Larkin – two of the sport’s most iconic and decorated stars, with a combined six World Series Championships and 25 All-Star Game selections – to help build, develop and grow the league.
The Indian Subcontinent and the Middle East region are home to two billion people. More than 900 million of those people are fans of cricket – the world’s most popular bat and ball sport. While baseball exists in small pockets across South Asia and the Gulf Cooperation Council (GCC) countries, there is an absence of professional leagues and a void of deep, grassroots player development expertise and infrastructure. The UIBL team is looking to change that.
“I’m very grateful to be a part of the UIBL’s exciting mission to inspire two billion new fans to fall in love with baseball,” said Rivera, professional baseball’s career leader in saves and games finished, and the only player ever unanimously elected to the Hall of Fame. “We believe there is an amazing opportunity to educate, inspire and entertain those cricket fans, and open their hearts to an exciting and culturally-relevant form of baseball.”
American baseball is a $13 billion business with nearly 100 million fans across the U.S. and Canada and a rabid following throughout Latin America. However, the game has yet to connect with South Asian and Middle Eastern sports fans, who collectively represent the largest cricket fan base in the world. In South Asia alone, more than 167 million people watched the International Cricket Council (ICC) T20 World Cup last year – 70 million more than the Super Bowl and over 150 million more than the World Series.
In contrast to baseball’s aging fan base, which has an average age of 57 years old – cricket fans are among the world’s youngest sports fans, with an average age of 34. The UIBL has plans to innovate and evolve the game to help capture and engage this younger, more diverse demographic.
“We want to honor the game, and we want to change it,” said Kanwal S. Sra, Founder, Chairman, and CEO, of the UIBL. “We’re excited to help share the beauty and heritage of the game with a part of the world that has yet to fully embrace it. And we’re also excited to do some things differently, acting on years of data, decades of research, and centuries of cultural understanding. Most importantly, we are passionate about helping unleash the next generation of Indian, Pakistani, and Emirati sports heroes that millions of fans will be able to connect with and relate to for years to come. There’s no place better place in the world to begin this journey than Dubai, one of the most iconic cities in the world. Dubai is driven by exceptional leaders with a shared vision of growth through sports and entertainment, and we are honored to partner with them.”
The UIBL will introduce new rule changes, create original gameplay concepts, and bring to life a more immersive viewing experience for fans at the stadium and home. In addition to innovations in gameplay and entertainment, the UIBL will pioneer a multi-country league format that will include players from across the world and enable international competition. The league has already begun activating its international scouting and South Asia-focused development program, with a vision to partner with exceptional local organizations to build UIBL Baseball Academies across the region.
“We truly believe that player development has to start at the grassroots level,” said Larkin, winner of nine Silver Slugger awards, three Gold Gloves, and one of only 42 players in history to win a World Series, an MVP award, and be inducted into the Hall of Fame. “I’ve spent the last twenty years of my life focused on helping young people learn the fundamentals of our great game, as well as the fundamentals of great leadership. That’s the beauty of baseball – when you teach it the right way with the right conviction, you can help young people succeed on and off the field. I’ve seen it here in the U.S., I’ve seen it during my time in Brazil, and I’ve witnessed it during my trips to East Asia. Now, I’m very excited to help bring that level of instruction and guidance to India, Pakistan, and the UAE.”
As part of its launch, the UIBL also introduced its brand logo and design, which artistically captures the most exciting moment in baseball – the home run. Each element of the brand is designed to both help educate the region on the game as well as inspire the imagination of younger fans.
“Not many moments in sports measure up to the energy and excitement of a home run,” said Kash Shaikh, President and Chief Marketing Officer of the UIBL. “The crack of the bat. The roar of the crowd. The elevation of the ball met by the rise in the stands. A home run can unite a stadium with a single swing. And it’s done just that for over a century. We wanted to capture that moment, and share some of that magic with a new generation of fans in South Asia and the Middle East. I can’t wait until our fans in Dubai can experience it for themselves.”
UIBL’s Inaugural Showcase will feature four franchises representing different parts of the world. Franchises, managers, coaches and rosters will be announced at a later date. All Showcase games will be played in Dubai.
For more information, visit uibl.pro.
The United International Baseball League (UIBL) is the first-ever professional baseball league created to serve India, Pakistan, and the Middle East. Our vision is to help unite the world through our shared passions for sports, entertainment, and culture. With over two billion people and nearly one billion cricket fans within the region, we’re committed to bringing innovation, entertainment, and an international footprint to baseball to help inspire more fans to fall in love with the game. For more information, visit www.UIBL.pro.
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Osstem Implant Accelerates Innovation in India with ‘Denall TV’, a Digital Dental Education Hub
- Over the past two years since its launch in April 2024, Denall TV has become a core platform for digital dental education in India.
- Opened a dedicated Denall Studio in India in July 2025, strengthening live hands-on and professional training programs.
- Supporting the professional growth of clinicians through practical content, including ‘Master Courses’ and ‘Product Reviews’.
NEW DELHI and MUMBAI, India, June 15, 2026 /PRNewswire/ — Osstem Implant announced that its specialized dental education platform for the Indian market, ‘Denall TV’ (https://in.denall.com), is gaining significant traction among local practitioners, establishing itself as a vital hub for digital dental education in India.
- Building a Comprehensive Digital Clinical Education Environment
Since launching its first content in April 2024, Denall TV has continuously evolved to meet the needs of Indian clinicians. To provide more immersive and high-quality education, Osstem Implant established a dedicated Denall Studio in India in July 2025. This facility has enabled the creation of a systematic digital clinical education environment, overcoming geographical limitations for dentists across the country.
- Providing High-Quality, Practice-Oriented Clinical Content
The platform focuses on promoting ‘Digital Dentistry’ through specialized ‘Digital Surgery’ education and providing accurate product information. Denall TV consistently uploads essential clinical content, including: Live Hands-on sessions, Practical Master Courses, Expert product reviews featuring items such as the T2 Plus and 122 Taper KIT, helping clinicians make informed decisions for their practices.
- Strengthening Trust as a Strategic Education Partner
Professional clinical courses have become a major topic of interest among local medical professionals. Notably, the ‘Implant System Introduction’ lecture has surpassed 25,000 views, proving the platform’s high influence. This achievement signifies that Osstem Implant has successfully established itself as a trusted education partner in the Indian market, going beyond its role as a manufacturer.
- Bridging Global Trends and Improving Educational Accessibility
Osstem Implant connects local practitioners with global academic networks. The platform provides timely content from global academic events such as the ‘2026 Osstem World Meeting in Bangkok’, sharing the latest implant trends and technological advancements with the Indian dental community. By offering online access, Denall TV effectively bridges the educational gap for dentists in regions where offline seminars are difficult to attend.
An official from Osstem Implant India stated, “Denall TV serves as a key bridge, delivering world-class clinical knowledge to local dentists. We will continue to strengthen our real-time interactive webinars to provide deeper clinical insights.” The official added, “We are committed to driving both the quantitative and qualitative growth of the Indian dental implant market through the continued provision of high-quality educational content.”
Moving forward, Osstem Implant plans to enhance its B2C PR strategies centered around the Denall TV platform and lead the popularization of digital dental treatment in India through close communication with local practitioners.
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Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s
ESSEN, Germany and MUMBAI, India, June 12, 2026 /PRNewswire/ — After the tremendous success of the recently concluded ‘5 match T20 International event – ‘Austria Tour of Germany,” DCB is all set to kick off its ambitious domestic set of events for 2026.
German Super League – Berlin edition starts at Mayfeld – next to the iconic OlympiaStadion from the 8th of June.
With a fixture of 43 T10 matches, 10 best clubs from the Berlin region will compete to be crowned champions. Legendary English umpire, Billy Bowden, will be the special guest, and will be officiating the final match.
Mr. Severin Weiss, the president of DCB, said, “In order to have a robust system, we need to have a strong domestic structure. It’s not about just having premier leagues and international contests, but building bottom up. And that’s what our core focus and mission is.” He added that for cricket in Europe and particularly in Germany to flourish, they need to attract more natives to take up the sport. Organizing good quality events, that are properly produced at the domestic level, will ensure they achieve this in the years to come.
The team at DCB is working methodically to achieve the stated mission.
Mr. Dieter Voight – DCB CEO – shed more light on the calendar events and stated, “In 2026, with strong collaboration and support of our regional partners, we have plans to conduct up to 8 domestic tournaments with about 300 matches. Add to this, we have 4 international events, the biggest being the Nordic Cup in August.”
The Nordic cup will see 5 women’s teams battle it out in August. The hosts will be joined by the Nordic national teams of Finland, Sweden, Denmark as well.
Germany will also host two more bilateral events, the next one being against Switzerland women’s in July.
Germany hopes to soon break into the top 30 men’s T20 ICC rankings. They won 4-1 against Austria and hope to continue their dominance on the field.
Donovan Miller has been appointed the head coach. Donovan brings in rich experience of working with English Counties, and top franchise tournaments. Coach along with the captain Musadiq Ahmed, who was sensational with the bat against Austria and was adjudged Man of the series, has the full trust and support of DCB to lead the team to achieve grander cricketing success.
With a robust domestic and international calendar in place, DCB is focussed on marketing the events and positioning German cricket as one of the most serious cricket destinations in Europe.
The important aspect is to reach as many people as possible, includes a strategic multi-media plan, which includes digital marketing as a key corner stone.
Dr. Vignaesh Sankaran, Vice President of the DCB, added: “Live broadcasting is only one part of the equation. Equally important is how we market our events, players, coaches, and sponsors to a wider audience. We do not want to miss this opportunity to grow the game and create value for all our stakeholders. The Austria–Germany international series generated more than five million impressions across all platforms. Together with our partners, SMW Global, we invited German influencer Liz Laz, whose content introduced German cricket to new audiences and significantly expanded our reach.
Germany is among the first European Associate Members to embrace this approach at scale, combining elite cricket with digital storytelling and influencer engagement. Through these efforts, we have achieved over 150% growth in viewership and now attract some of the largest cricket audiences in Europe.
Germany’s reputation for strong governance, professionalism, and high-quality event delivery also makes it an increasingly attractive market for sponsors and commercial partners. We will continue to build on this momentum and further strengthen Germany’s position as a leading cricket market in Europe.”
The Deutschland Cricket Board (DCB) has officially entered into a strategic partnership with SMW Global Media, with a long-term vision for collaboration. SMW Global Media will serve as the exclusive commercial rights partner, overseeing event production, ground branding, and sponsor asset delivery, while also supporting the DCB in developing consistent digital content and event promotion across platforms.
Azhan Ahsan, executive director – SMW Global Media, said, “The aim is to produce clean, high quality broadcasts, in decent budgets, allowing our federation partners the flexibility to produce more matches professionally. Consistent supply will expand the reach and grow commercial values of German cricket organically.” He added, “Germany is perhaps the only country in Europe that can on its own produce good quality cricket in such high volumes. Sponsors and media partners love it when there is a proper structure and a plan. And if we can add further value for all stakeholders by adding some spice on the digital content front, we can fast track brand Germany to newer markets and audiences. We are committed to that.”
The last event was broadcast LIVE worldwide on multiple platforms – FanCode, Action Sports, Unbeaten +, Unbeaten Prime, SportVot, Cricket Lounge TV, and German cricket’s official YouTube channel. It was also covered by all major data and scoring partners including ESPN, and Olympics.com.
About Deutscher Cricket Bund (DCB)
The Deutscher Cricket Bund is the governing body for cricket in Germany and is responsible for the development, promotion and organization of cricket activities across the country, including domestic, youth and international cricket structures.
For more information, please visit https://www.cricket.de/
About SMW Global Media
SMW Global Media is an international full-service sports agency that serves some of the major leagues, federations, teams and broadcasters in the world. With a global reach, they have been involved in projects in over 41 countries, annually distributing, selling and producing thousands of hours of live sports and work with over 100 broadcast partners. Their four core areas of expertise include Rights Management, Production Services, Streaming Solutions and Sponsorships. For more information, please visit, smwglobalmedia.com
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ContentLens Appoints Hari Nair, Former CEO of Tips Music, as Pro Bono Strategic Advisor
Industry veteran brings three decades of music, digital media, and content monetisation experience to India’s leading AI-powered IP protection platform — backing the company on conviction, not a fee.
MUMBAI, India, June 11, 2026 /PRNewswire/ — ContentLens, an AI-powered content intelligence platform pioneering proprietary solutions in music IP protection, celebrity likeness detection, content provenance, and deepfake identification, today announced the appointment of Hari Nair as Pro Bono Strategic Advisor.
Nair brings over three decades of leadership in the Indian and global media and entertainment industry, having held senior roles at Tips Music Limited, Sony Music India, PPL India, and TikTok — where he led the global launch of TikTok Music (known as Resso). Most recently, he served as CEO of Tips Music Limited, one of India’s most valued music labels, where he spearheaded global partnerships with TikTok, Sony Music Publishing, and Warner Music Group, built a data-driven, high-performance culture, and delivered sustained shareholder returns. Upon his departure, the music industry legend Kumar Taurani, Chairman and MD of Tips Music, credited Hari for ‘driving revenues and achieving targets as committed to shareholders’ and described him as ‘a passionate, revenue and data-driven leader’.
In an industry where advisory roles routinely carry equity or paid arrangements, Nair’s decision to join pro bono is a deliberate signal of conviction. As a former client of ContentLens, he has first-hand experience of the platform’s capabilities — and chose to back it based on that direct assessment of the technology.
In his advisory capacity, Nair will provide strategic counsel on ContentLens’s go-to-market strategy across the Indian and global media & entertainment industry, support the company’s investor relations, and leverage his extensive network across leading music, media, and entertainment companies.
ContentLens has already commercialised its technology with five large customers in the media and entertainment sector. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and is advancing toward its next phase of commercial growth.
ROHAN SAHU, Founder & CEO, ContentLens:
“When someone of Hari’s standing chooses to back ContentLens — not for a fee, but out of genuine belief in what we are building — it is among the strongest forms of validation a company at our stage can receive. His three decades of operating experience across every layer of the music and entertainment ecosystem, combined with his direct familiarity with our platform, gives us both strategic depth and credibility as we scale. We are deeply grateful for his trust and commitment.”
HARI NAIR, Pro Bono Strategic Advisor, ContentLens:
“I have spent my career building value across the music and entertainment ecosystem, and I can see clearly that the next frontier of that value lies in AI-driven content protection. ContentLens is solving a problem that every label, every artist, and every media company in the world already faces: IP infringement in an age where content can be replicated, repurposed, and monetised without consent. I have worked with this technology as a client and I know what it can do. I am joining because I genuinely believe this platform will matter — for record labels, musicians, artists, celebrities and every form of IP owner.”
ABOUT CONTENTLENS
ContentLens is an AI-powered content intelligence company building proprietary technology across four verticals: music IP protection, celebrity likeness detection, content provenance, and deepfake identification. Headquartered in Bangalore, ContentLens works with leading content owners and media companies to detect, protect, and monetise original intellectual property. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and has already commercialised its products globally with five large customers in the media and entertainment sector.
ABOUT HARI NAIR
Hari Nair is one of India’s most accomplished media and entertainment industry executives, with a distinguished career spanning music, digital media, and global content platforms. He has held leadership roles at Tips Music Limited, Sony Music India, PPL India, and TikTok, where he led the global launch of TikTok Music (Resso). As former CEO of Tips Music Limited, he led the company through a period of transformational growth and delivered exceptional shareholder returns. He is widely recognised for his dealmaking ability, performance-driven leadership, investor relationship management, and deep expertise in content monetisation.
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Osstem Implant Accelerates Innovation in India with ‘Denall TV’, a Digital Dental Education Hub
Osstem Implant Accelerates Innovation in India with ‘Denall TV’, a Digital Dental Education Hub
Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s
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