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Three Entertainment marks its fourth year in the industry
MUMBAI, India, April 7, 2021 /PRNewswire/ — The Mumbai-based, women-led startup, Three Entertainment celebrates four years in the business. What started out as a passion project, has blossomed into one of the most profitable ventures in their space.
With a dream and no funding to back them, Saanya Sharma, Sanjana Shah, and Aashna Lalwani started Three Entertainment in 2017 from their homes. They started off small curating events for friends and family and soon expanded their expertise into doing so for luxury brands like The Reliance Group, Four Seasons, Notandas Jewellers, Bastian, Soho House, and Ministry Of Crab, amongst others. Three Entertainment has been the go-to event curator for the who’s who of Bollywood, notably the likes of Ibrahim & Sarah Ali Khan, Sonakshi Sinha, Anshula & Arjun Kapoor, Pooja Makhija, and Yasmin Karachiwala. Their approach is extremely hands-on and with their lean team of ten to support their vision, they have been able to make events more personable.
“At inception, everyone was doing everything. From running errands, approaching vendors and cold calling clients, to doing our accounts and posting on social media, there was no method to the madness. We were constantly learning on the job, in an attempt to ‘fake it till we made it’. We had in us a hunger to create and when we came together to ideate, our creative energies just sparked. The concept of turning nothing into something was thrilling. Even today, despite having divided roles and departments, we collectively mood board event flows and themes, as a trio. Piece by piece we watch our vision come to life and by the end of it, we have our BIG showstopper idea”, says Operations Head & Co-founder, Aashna Lalwani- Three Entertainment.
In the midst of the nationwide pandemic, in an effort to sustain the company through turbulent times, they launched The Box Party Club, which featured all the elements to make your special day even more memorable without setting foot outside your home. This ingenious concept was lauded and they were able to sell over 1600+ boxes in a span of 8 months. The simple idea of people not being able to celebrate special days with their friends and family is what motivated them to curate a kit of party essentials to make sure every celebration is a grand and memorable one.
“One of our best sellers was Netflix in a box. We found that customers would ship the boxes out to their friends and family and celebrate their personal achievements virtually. What really worked for us was the amount of customization we could do, no two boxes looked the same and that tremendously worked in our favour”, says Sanjana Shah– Creative Head & Co-founder, Three Entertainment, “We used our unique value proposition to start upscaling the box and eventually became popular in the virtual wedding space”.
The Box Party bridesmaids boxes were an absolute winner with bride squads. They were able to commercialize the idea and pitch the concept to companies looking to connect with their customers, remotely. They worked closely with the likes of Autocar India, Yalo, Anaqa Jewels, Pogo, and Bollywood celebrities like Jacqueline Fernandez and Sonakshi Sinha to curate kits for their friends, employees, and customers. Some of the more popular collaborations include associating with fashion influencer Sonam Babani and celebrity stylist, Nikita Jaisinghani to curate unique offerings for their customers.
At their very core, their expertise lies in being a one-stop-shop for everything decor and production. The team prides itself on curating everything down to the very last detail to ensure that no event looks or feels the same. They go back to the drawing board countless times to ensure that each element works in tandem with the other.
Business Head and Co-founder of Three Entertainment, Saanya Sharma asserts, “Suddenly it feels like every third person you meet is into events. In an industry that is flooded with event planners and some great ones might I add, I believe it’s super important to keep ideating and innovating to create an experience out of an event. The more detailed and customized it is, the higher up on the ladder you are! More so, every event should be different than the former, and I believe that’s where our USP lies. There’s a tiny place between being disciplined and letting loose, we call that place Three Entertainment!”
About Three Entertainment
Three Entertainment is a Mumbai-based Event management and Decor company spearheaded by Saanya Sharma, Sanjana Shah, and Aashna Lalwani. Their roster of clients includes luxury brands, celebrities, socialites, influencers, and business personalities. From conceptualizing the decor for weddings, events, and parties, through the lockdown to curating customized gift boxes to allow individuals to celebrate their special days virtually, the trio has carved out a niche in curating memorable experiences. They celebrate four years in the business in 2021.
News Wire
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.
Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.
The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.
The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.
The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.
Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.
With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.
The all new iQOO 15R is now available at Reliance Digital stores nationwide.
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News Wire
Kotak Alts announces winner of the inaugural Katalyst Awards
Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs
MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.
Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators. As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”
The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.
The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.
To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.
The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.
The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.
About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/
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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows
MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.
Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.
Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.
Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”
Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”
With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.
Media Contact:
Nidhi Amin
nidhi.amin@cactusglobal.com
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India Emerging as Stable Investment Anchor in Turbulent Global Economy, Say Investors at IGF Mumbai 2026
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
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