News Wire
Three Entertainment marks its fourth year in the industry
MUMBAI, India, April 7, 2021 /PRNewswire/ — The Mumbai-based, women-led startup, Three Entertainment celebrates four years in the business. What started out as a passion project, has blossomed into one of the most profitable ventures in their space.
With a dream and no funding to back them, Saanya Sharma, Sanjana Shah, and Aashna Lalwani started Three Entertainment in 2017 from their homes. They started off small curating events for friends and family and soon expanded their expertise into doing so for luxury brands like The Reliance Group, Four Seasons, Notandas Jewellers, Bastian, Soho House, and Ministry Of Crab, amongst others. Three Entertainment has been the go-to event curator for the who’s who of Bollywood, notably the likes of Ibrahim & Sarah Ali Khan, Sonakshi Sinha, Anshula & Arjun Kapoor, Pooja Makhija, and Yasmin Karachiwala. Their approach is extremely hands-on and with their lean team of ten to support their vision, they have been able to make events more personable.
“At inception, everyone was doing everything. From running errands, approaching vendors and cold calling clients, to doing our accounts and posting on social media, there was no method to the madness. We were constantly learning on the job, in an attempt to ‘fake it till we made it’. We had in us a hunger to create and when we came together to ideate, our creative energies just sparked. The concept of turning nothing into something was thrilling. Even today, despite having divided roles and departments, we collectively mood board event flows and themes, as a trio. Piece by piece we watch our vision come to life and by the end of it, we have our BIG showstopper idea”, says Operations Head & Co-founder, Aashna Lalwani- Three Entertainment.
In the midst of the nationwide pandemic, in an effort to sustain the company through turbulent times, they launched The Box Party Club, which featured all the elements to make your special day even more memorable without setting foot outside your home. This ingenious concept was lauded and they were able to sell over 1600+ boxes in a span of 8 months. The simple idea of people not being able to celebrate special days with their friends and family is what motivated them to curate a kit of party essentials to make sure every celebration is a grand and memorable one.
“One of our best sellers was Netflix in a box. We found that customers would ship the boxes out to their friends and family and celebrate their personal achievements virtually. What really worked for us was the amount of customization we could do, no two boxes looked the same and that tremendously worked in our favour”, says Sanjana Shah– Creative Head & Co-founder, Three Entertainment, “We used our unique value proposition to start upscaling the box and eventually became popular in the virtual wedding space”.
The Box Party bridesmaids boxes were an absolute winner with bride squads. They were able to commercialize the idea and pitch the concept to companies looking to connect with their customers, remotely. They worked closely with the likes of Autocar India, Yalo, Anaqa Jewels, Pogo, and Bollywood celebrities like Jacqueline Fernandez and Sonakshi Sinha to curate kits for their friends, employees, and customers. Some of the more popular collaborations include associating with fashion influencer Sonam Babani and celebrity stylist, Nikita Jaisinghani to curate unique offerings for their customers.
At their very core, their expertise lies in being a one-stop-shop for everything decor and production. The team prides itself on curating everything down to the very last detail to ensure that no event looks or feels the same. They go back to the drawing board countless times to ensure that each element works in tandem with the other.
Business Head and Co-founder of Three Entertainment, Saanya Sharma asserts, “Suddenly it feels like every third person you meet is into events. In an industry that is flooded with event planners and some great ones might I add, I believe it’s super important to keep ideating and innovating to create an experience out of an event. The more detailed and customized it is, the higher up on the ladder you are! More so, every event should be different than the former, and I believe that’s where our USP lies. There’s a tiny place between being disciplined and letting loose, we call that place Three Entertainment!”
About Three Entertainment
Three Entertainment is a Mumbai-based Event management and Decor company spearheaded by Saanya Sharma, Sanjana Shah, and Aashna Lalwani. Their roster of clients includes luxury brands, celebrities, socialites, influencers, and business personalities. From conceptualizing the decor for weddings, events, and parties, through the lockdown to curating customized gift boxes to allow individuals to celebrate their special days virtually, the trio has carved out a niche in curating memorable experiences. They celebrate four years in the business in 2021.
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
BIGG BOSS SPECIAL: RASHAMI DESAI SURPASSES HER EX BEAU SIDDHARTH SHUKLA TO LEAD THE BIGG BOSS 13 SCORE TRENDS CHART
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