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Tirupati (cottonseed) Edible Oil ropes in Kareena Kapoor Khan as the face of its new 360° Brand Campaign

– The campaign focuses on the unique benefits of Tirupati Cottonseed Oil that makes fried food crispy, crunchy and keeps it fresh for a long time

AHMEDABAD, India, Dec. 9, 2020 /PRNewswire/ — Tirupati (cottonseed) Edible Oil, a part of N. K. Proteins Group, launched its new 360° brand campaign with celebrated Bollywood actress, Ms Kareena Kapoor Khan as its new Brand Ambassador. As one of the most admired celebrities and personas in the country, Kareena Kapoor Khan’s dedication to her craft as an actress and her commitment to her family as a wife and mother is exceptional. A foodie by nature, Kareena is also declared one of the most identified personalities in a recent survey conducted by a leading Japanese research agency.

India loves its freshly fried hot & crispy snacks. However, the greatest challenge in preparing these snacks is retaining their freshness, crispiness and even taste for a long time, as sogginess sets in, killing the joy of consuming them. However, Tirupati Cottonseed Edible Oil contains Tocopherol, an anti-oxidant that ensures these snacks can be enjoyed at their crispiest while retaining their taste for a longer period. With Kareena Kapoor, Tirupati chose a brand advocate that reflects several of its attributes, namely youthful exuberance, commitment to consistently high standards of quality and most importantly, trust and popularity.

In the TVC, Kareena portrays her natural self as she enjoys quality time with her friends while relishing some freshly fried snacks. Upon being asked the secret behind the crispy crunchiness and incredible taste of her snacks, she replies that she uses Tirupati’s Cottonseed Edible Oil, which contains Tocopherol, which makes the food tasty, and keeps it fresh and crispy for hours. Kareena playing herself rather than a conceptualised character, adds more credibility to the brand promise. The ATL campaign showcases Kareena along with the other benefits of Tirupati Cottonseed Edible Oil.

You can view the campaign’s TVC at the link below.

Crispy, Crunchy Aur Fresh -Mere Aur Meri Family Ke Liye Best Hai | Tirupati Cottonseed Oil – YouTube

Mr Priyam Patel, the CEO of N. K. Proteins said, “We are glad to partner with Ms Kareena Kapoor Khan for our brand. Like her, our brand is admired and appreciated across the nation as well. Her hard-working nature and the quest for the best are something that drives us too. She perfectly carries our brand ideologies. Our team is excited to launch the brand’s first campaign on Tirupati Cottonseed Edible Oil with our stunning new ambassador and look forward to more campaigns in later years.”

“Through this 360° launch campaign, Tirupati will not only be able to reinforce its leadership position in the market but will be able to take the brand to the next level. Tirupati is already the most preferred and trusted cooking oil among the mature Indian housewives. With the iconic Kareena as its new face, this campaign will surely lure a new generation of millennial homemakers towards the brand.” said Mrs Vibhuti Bhatt, Director, One Advertising and Communication Services Ltd which is Tirupati’s creative and strategic ideation partner for this campaign.

Sharing his experience of the project, Ishan Brahmbhatt, Producer, Arcana Productions, said, “We have already had a fantastic working relationship with One Advertising but this was our first collaboration with N.K. Proteins. We are grateful to both, for the support and clarity of vision they provided us throughout the process. As a production house, our aim was to deliver a quality TVC with an aesthetic value that would be able to complement the brilliance and popularity of a star like Kareena Kapoor. It was only made possible by having on board the best of the artists and technicians the industry has to offer for each department. We had a very fulfilling experience working with everyone who helped us execute the film as efficiently and as smoothly as possible.”

The campaign will be launched across the nation as a 360° campaign across multiple media channels for maximum reach and impact.

About N. K. Proteins

N.K. Proteins is one of the largest edible oil companies in India which is prioritizing on reducing the burden on imported oils and increasing farmer incomes by trying to shift the demand from imported to indigenous oils. The company has recently launched new products, Tirupati Premium Filtered Groundnut Oil and Tirupati Premium Kachi Ghani Mustard Oil and a few more products are in the pipeline, which confirms the brand’s commitment to indigenous oils. The company has been growing with more than 10% YoY and stands 1st in India with regard to Cottonseed Oil. Besides, the brand also enjoys a market share of almost 50% in Gujarat.

So far, N. K. Proteins has its major presence in Gujarat, Rajasthan, parts of Maharashtra and Madhya Pradesh, and is now progressing towards expanding its products to cater to every segment across the country. It is in the process of launching different products in different regions, based on the culture, tradition, and food habits of the place. Since the beginning, the brand has differentiated itself based on high quality, trust, and transparency and continues the legacy of over 27 years.

About One Advertising

One Advertising is leading advertising agency of Gujarat with national reach. The agency is known for delivering result oriented 360° Brand campaigns and building brands from scratch. The agency has young and dynamic work force of more than 120 employees providing creative brand solutions. The agency has 3 business verticals and five functional verticals, namely digital communication, film production, print production & fabrication, event & activation and media planning, buying & operations as well as media relations management. Their client list includes brands like Adani Gas, Pioma Industries (Rasna), Astral Pipes and Adhesives, Intas Pharmaceuticals, IIMA, IRMA, HCG Hospitals, GACL, Kitchen Express, Milcent Appliances to name few.

Visit www.oneadvt.com for more details.

Media Contact :

Gaurang Darji

gaurangdarji@oneadvt.com

+91-9925038960

Sr General Manager – Corporate Affairs

One Advertising & Communication Services Ltd.

Photo 1: https://oyefilmy.in/wp-content/uploads/2020/12/tirupati-cottonseed-edible-oil-ropes-in-kareena-kapoor-khan-as-the-face-of-its-new-360-brand-campaign-1.jpg  

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Lumina Datamatics Wins IMC RBNQA – Performance Excellence Trophy 2025 in the Service Category

MUMBAI, India, May 6, 2026 /PRNewswire/ — Lumina Datamatics, a strategic partner to global publishers and eCommerce retailers, has won the IMC RBNQA – Performance Excellence Trophy 2025 in the Service category. The award was presented at a prestigious ceremony held at the IMC Chamber of Commerce and Industry in Mumbai on 30th April 2026.

This esteemed recognition is part of the IMC Ramkrishna Bajaj National Quality (RBNQ) Awards for 2025, one of India’s most respected benchmarks for organizational excellence. The award underscores Lumina Datamatics’ unwavering commitment to business excellence, quality-driven processes, and continuous performance improvement. Notably, Lumina Datamatics Limited is the only organization recognized in the service segment this year, representing excellence across the Business Process Management spectrum.

The selection followed a rigorous multi-stage evaluation process conducted by an eminent panel of judges, assessing organizations on key parameters such as leadership, strategy, customer focus, operational effectiveness, and overall business performance.

Speaking on the achievement, Sameer Kanodia, Managing Director & CEO, Lumina Datamatics, and Vice Chairman & CEO, TNQTech said, “We are deeply honored to receive this recognition. This achievement reflects the collective dedication, collaboration, and relentless focus on quality demonstrated by our teams across the organization. It reinforces our commitment to delivering consistent value to our clients worldwide while continuously striving for excellence in everything we do.”

The milestone highlights Lumina Datamatics’ strong foundation in operational excellence and its ongoing efforts to set new benchmarks in service delivery across global markets.

About Lumina Datamatics:

Lumina Datamatics is a trusted partner in providing digital Content Services, Retail Support Services, and Technology Solutions to companies in the Publishing and Retail Industries worldwide. We are among the largest service providers in the Content space, and our customers include 8 of the top 10 academic publishers and 3 of the 5 largest Retailers and Marketplaces. Lumina Datamatics’ expert solutions combine its various in-house and client-facing platforms, partnerships with global technology leaders, and more than 7,500 professionals across the United States, the United Kingdom, Germany, the Philippines, and India. This integrated global capability enables the company to deliver scalable, high-quality solutions to clients worldwide.

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HOP Events, helmed by Kalpesh Kinariwala, bridges Indian talent and global prestige at the Shows of India 2026 Conclave

  • The anchor sponsorship of the Shows of India 2026 Conclave marks HOP Events’ official pathway into the Indian subcontinent; the UAE-based premium live entertainment company aims to source and showcase extraordinary Indian talent in the markets it operates in.
  • This move will bridge the gap between iconic Indian artists — rooted in Indian and South Asian culture — and world-class international venues and global audiences.
  • In addition to headlining the conclave as its anchor sponsor, HOP Events also made its presence felt in crucial conversations and networking hubs, with Founder and Chairman Kalpesh Kinariwala gracing the conclave as a speaker.

NEW DELHI, May 5, 2026 /PRNewswire/ — HOP Events, a UAE-based premium live entertainment company, made landfall on Indian shores through the eagerly awaited Shows of India 2026 Conclave. The sixth edition of the event, which drew to a close on May 2, brought together high-profile industry veterans, change-makers, and disruptors who are shaping the future of India’s live entertainment economy.

Led by industry trailblazer Kalpesh Kinariwala, HOP Events not only participated as the anchor sponsor for the conclave but also broke new ground by offering Indian talent and agencies unprecedented inroads into global markets and prestigious productions.

Held at Delhi’s upscale The Leela Ambience Convention Hotel, the two-day Shows of India 2026 Conclave is India’s most anticipated flagship gathering focused on the live entertainment, events, and experiential segments. It brings together key players from across the industry’s value chain, including event professionals, artist managers, promoters, brands, and creators, and facilitates industry-shaping conversations and collaborations.

HOP Events’ rationale for backing the Shows of India 2026 Conclave was simple but powerful – as a hub for some of the greatest artistic talent in the world, India stands to benefit immensely from HOP Events’ proven expertise in the premium live entertainment industry. With the conclave sitting at the intersection of India’s creative excellence and its commercial ambition, it is the perfect avenue for HOP Events to seek the artists, managers, collaborators, and cultural voices they want to elevate and present to the world. This anchor sponsorship is thus a declaration of HOP Events’ intent to champion Indian talent and carry it far beyond India’s borders.

Elaborating further on the sponsorship, Kalpesh Kinariwala, Founder and Chairman of HOP Events, who also spoke at the conclave, shared:

“India is producing some of the most streamed, most loved, and most culturally significant artists on the planet. Arijit Singh ranks ninth among Spotify’s top artists globally. A.R. Rahman has 75 million followers and ranks ahead of global superstars. Rishab Sharma is the number one followed sitar player in the world. Rahat Fateh Ali Khan, Aditya Gadhvi, Anuv Jain — these are artists with massive, passionate global fanbases.

Yet their presence on international stages, particularly in the Gulf and beyond, remains far below what their stature deserves. That is the opportunity HOP Events is seizing. The UAE is home to a millions-strong South Asian diaspora — professionals, families, and communities who are hungry for these artists and have both the means and the desire to attend premium live experiences. The Shows of India 2026 Conclave gives us the needed platform to engage with this talent ecosystem at exactly the moment when appetite for Indian talent on the global stage has never been higher.”

The conclave’s growing eminence as a premium, high-production-value platform was further underscored by its association with HOP Events, an industry leader in creating large-scale experiential events. Through the years, the Shows of India Conclave has differentiated itself through its trailblazing properties and a star-studded artist line-up. By essaying the role of anchor sponsor for India’s premier business and entertainment conclave, HOP Events is throwing the doors open for partnerships with Indian artist managers, talent agencies, record labels, and creative professionals.

As the force behind the sold-out Etihad Arena concert with Arijit Singh, A.R. Rahman, and Rishab Sharma, HOP Events knows what it takes to market Indian artists to global audiences, fill premium venues, and create experiences that do justice to the cultural magnitude these artists carry.

In the mid-to-long term, HOP Events aims to become the defining bridge between Indian artistic talent and the global stage. The company is actively scaling across the GCC and extending further into South Asian diaspora hubs globally, with the goal of bringing world-class talent backed by high-end productions and marketing sophistication to deep, passionate, and underserved audiences for Indian and South Asian cultural experiences.

About HOP Events

Founded by industry veteran Kalpesh Kinariwala, HOP Events is one of the UAE’s most prestigious names in premium live entertainment. It is hailed for curating global live experiences across the UAE and beyond. The company brings together eminent international artists, creativity, and immaculate organization on one stage, delivering world-class live concerts and entertainment experiences that make a lasting impression on the cultural fabric of the region. HOP Events’ expertise spans from close-up intimate performances to sold-out iconic arenas and includes notable names such as Arijit Singh, A.R. Rahman, and Rishab Sharma. The company differentiates itself through the three pillars of innovation, excellence, and a strong community focus. In doing so, it creates experiences that anchor communities, build connection, and foster a stronger sense of belonging, while delighting audiences with seamless execution, elevated experiences, and disruptive thinking.

https://hopevents.ae/

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MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

Media Contacts:

For media inquiries, please contact

Tasneem Limbdiwala

tasneem@mseededucation.com 

About MSEED

MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

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