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Transformation of AlUla gathers pace as RCU signs strategic partnerships with AECOM and Egis-led French consortium

– The Royal Commission for AlUla signs landmark agreements with AECOM and an international French consortium comprising Egis, Assystem and Setec during the Future Investment Initiative in Riyadh

– World-class program management expertise combined with design and delivery experience on complex, large-scale projects accelerate RCU’s rapid progress in responsible, sustainable and community-inclusive development

– Initially the program management team will implement Phase 1 of the RCU masterplan worth USD 15Bn including the 20km length of AlUla’s core historical area and encompassing key development projects for infrastructure, hospitality, arts & culture, and social and community development.

RIYADH, Saudi Arabia, Oct. 27, 2021 /PRNewswire/ — The Royal Commission for AlUla (RCU) has signed two landmark strategic partnerships that will further accelerate the regeneration of AlUla as it moves from the planning stage to implementation following the launch of its masterplan in April, 2021.

 

The Royal Commission for AlUla signs landmark agreements with AECOM and an international French consortium comprising Egis, Assystem and Setec during the Future Investment Initiative in Riyadh.

 

The agreements with AECOM and an international French consortium comprising Egis, Assystem and Setec set out a comprehensive development timeline based around three phases that lead up to 2035.

Phase 1 development amounts to SAR 57+ Bn / USD 15+ Bn invested in AlUla’s core 20km historical area. This incorporates social, economic and sustainability projects in five unique hubs with a focus on infrastructure, hospitality, arts & culture, and social and community development.

Signing the agreements at the fifth edition of the Future Investment Initiative (FII) in Riyadh, RCU CEO Amr AlMadani said: “These new long-term strategic partnerships are critical to realising our ambition of creating a global benchmark for sustainable tourism. Our new partners will be instrumental in helping us deliver a detailed and certified plan. While our focus is set on Phase 1, we will ramp up our integrated approach towards the development of Phases 2 and 3 to drive traffic and sustain a regular flow of tourists in the long run.

“As we develop infrastructure and other assets that will help to establish AlUla as an exciting business hub servicing the northwest Arabia region, we require world-class partners such as these who will be with us for the long haul and who share our desire to benefit the people of AlUla while creating unforgettable experiences for visitors.”

These partnerships will accelerate business and investment opportunities from 2022 onwards and demonstrate the pace of progress to revitalise AlUla as a responsible, sustainable and community-inclusive destination.

AECOM President Lara Poloni said: “AlUla is one of the world’s largest and most complex development projects, home to more than 30,000 sites of historical significance, and we are proud to help realize the city’s vision for the future. In partnership with RCU, we look forward to leveraging our global program management and technical expertise to deliver a sustainable legacy that transforms AlUla for generations to come.”

AECOM will provide a range of integrated services across the entire AlUla program. These include executive-level program management to integrate all workstreams and major initiatives across RCU to implement the AlUla vision and outcomes, as well as a project delivery office that will work with RCU to implement best practices and delivery from design to construction and operation.  

AECOM will also lead all design activities from setting standards, delivering the digital ecosystem, leading innovation, managing designers and delivering scopes. Further, asset and facilities management will be provided for the project lifecycle along with the benchmarking and development of smart city plans and projects.

Creating opportunities for the local community is a core aspect of AlUla’s development plan and AECOM’s approach. AECOM has already invested in training 400 residents to achieve professional vocational qualifications and will provide additional professional skills development and knowledge transfer opportunities both for residents and those relocating to AlUla for work.

Speaking on behalf of the French consortium, Egis Group CEO Laurent Germain said: “Our three highly regarded firms – Egis, Assystem and Setec – are unified, committed and eager to showcase our capabilities. As longstanding members of the Saudi business community, we are excited to be part of the development of AlUla.”

The French Agency for the Development of AlUla (Afalula) was instrumental in bringing together the French consortium. Afalula Executive Chairman Gérard Mestrallet said: “Today’s agreement deepens the Saudi-Franco partnership at AlUla and across other projects in Saudi Arabia. It also attests to the depth and strength of French engineering and infrastructure expertise to confront the most challenging aspects of responsible and sustainable development.”

The Egis-led consortium brings infrastructure programme management and construction management capabilities to support on-time delivery of AlUla’s most urgent projects and long-term development. As such, it offers a new perspective on infrastructure delivery defined by a coordinated approach. A core team will be based in AlUla including high-level specialists for engineering, construction and operations management and a range of international experts to bridge any knowledge gaps.

AECOM and the French consortium share the values of AlUla’s Sustainability Charter which, through its 12 principles of sustainability, will empower the realisation of a carbon-neutral strategy and circular economy. It will also establish robust and resilient policies for the development of AlUla’s heritage and environmental targets fuelled by renewable energy with 500-plus megawatts of clean power capacity. By 2035 renewable energy will supply 50 percent of demand.

Since unveiling its Journey through time masterplan in April 2021, the RCU has made significant progress on its journey to developing AlUla as a living museum while diversifying the economy and creating a vibrant community.

USD 2 Bn has been invested in key development projects including expanding AlUla International Airport, completing the stunning and architecturally awarded Maraya multi-se venue, completing water and power-plant infrastructure in the Ashar Valley, and bolstering AlUla County’s security infrastructure.

Upon completion of the development strategy in 2035, RCU envisions the emerging city of AlUla defined by a thriving community and its ability to support residents’ ambitions, where service excellence is the norm and creativity drives a culture of adaptability and flexibility.

By 2035 RCU forecasts that the population will more than triple to 130,000 with 38,000 new jobs created and AlUla contributing SAR 120 Bn (USD 32 Bn) to Saudi Arabia’s GDP. Additionally, 80 percent of AlUla County will be home to nature reserves, with key flora and fauna reintroduced.

To learn more about investing in AlUla, visit https://www.rcu.gov.sa/en/investment 

For media enquiries please contact the RCU Public Relations team at publicrelations@rcu.gov.sa 

Note to editors:

It is always AlUla / not Al-Ula

About the Royal Commission for AlUla

The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to preserve and develop AlUla, a region of outstanding natural and cultural significance in north-west Saudi Arabia. RCU’s long-term plan outlines a responsible, sustainable, and sensitive approach to urban and economic development, that preserves the area’s natural and historic heritage, while establishing AlUla as a desirable location to live, work, and visit. This encompasses a broad range of initiatives across archaeology, tourism, culture, education, and the arts, reflecting a commitment to meeting the economic diversification, local community empowerment, and heritage preservation priorities of the Kingdom of Saudi Arabia’s Vision 2030 programme.

About AECOM

AECOM is the world’s most trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivalled technical expertise and innovation, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $13.2 billion in fiscal year 2020. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

About EGIS

A major international group in the construction engineering and mobility services sectors, Egis creates and operates intelligent infrastructure and buildings capable of responding to the climate emergency and addressing the major challenges of our time by helping to achieve more balanced, sustainable and resilient territorial development.

A 75%-owned subsidiary of Causse des Dépôts, with the remaining 25% held by partner executives and employees, Egis places its multiple fields of expertise at the disposal of the community and makes cutting-edge innovation accessible to all projects throughout their lifecycle: consulting, engineering, operation.

Through its wide-ranging fields of activity, Egis is a central player in the collective organisation of society and the living environment of its inhabitants all over the world. 

About SETEC

Setec is ranked as a global engineering leader thanks to its technical excellence, which has driven its ambitions for more than 60 years.

With 3,300 employees around the world working in numerous sectors, ranging from transportation, water and buildings to energy efficiency, digital infrastructure and industrial facilities, setec serves a growing base of customers.

Setec is also an independent group owned by its engineers, with an energy and excellence fuelled by the passion of its employees. setec people continually enhance their expertise to design, model and implement sustainable solutions for a changing world. Their curiosity and appetite for challenge allows setec to invent new businesses and innovative approaches entirely focused on meeting the needs of its customers.

About Assystem

Assystem is an international engineering group. As a key participant in the industry for over 50 years, the Group supports its clients in managing their capital expenditure throughout their asset life cycles. Assystem S.A. is listed on Euronext Paris.

Photo – https://mma.prnewswire.com/media/1671597/AIUIa_1.jpg  

Photo – https://oyefilmy.com/wp-content/uploads/2021/10/transformation-of-alula-gathers-pace-as-rcu-signs-strategic-partnerships-with-aecom-and-egis-led-french-consortium-2.jpg  

Photo – https://oyefilmy.com/wp-content/uploads/2021/10/transformation-of-alula-gathers-pace-as-rcu-signs-strategic-partnerships-with-aecom-and-egis-led-french-consortium-3.jpg

 

(L-R) Badar Alfughom, Senior Advisor to the CEO for Integrated Development, RCU; Drew Jeter, Chief Executive Officer, Global Program Management at AECOM; Eng. Amr AlMadani, Chief Executive Officer, RCU; Eng. Moataz Kurdi, Chief County Zoning, Planning & Operations Office, RCU.

 

 

(L-R) Abdullah AlKhalaiwi, Chief Shared Services Officer, RCU; French Ambassador to Saudi Arabia, Ludovic Pouille; Laurent Germain, Group CEO, EGIS; Eng. Amr AlMadani, CEO, RCU; Badar Alfughom, Senior Advisor to the CEO for Integrated Development, RCU; Gérard Mestrallet, Executive Chairman, Afalula; Stéphane Aubarbier, CEO, Assystem Group; Eng. Moataz Kurdi, Chief County Zoning, Planning & Operations Office, RCU.

 

 

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

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