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Transformation of AlUla gathers pace as RCU signs strategic partnerships with AECOM and Egis-led French consortium

– The Royal Commission for AlUla signs landmark agreements with AECOM and an international French consortium comprising Egis, Assystem and Setec during the Future Investment Initiative in Riyadh
– World-class program management expertise combined with design and delivery experience on complex, large-scale projects accelerate RCU’s rapid progress in responsible, sustainable and community-inclusive development
– Initially the program management team will implement Phase 1 of the RCU masterplan worth USD 15Bn including the 20km length of AlUla’s core historical area and encompassing key development projects for infrastructure, hospitality, arts & culture, and social and community development.
RIYADH, Saudi Arabia, Oct. 27, 2021 /PRNewswire/ — The Royal Commission for AlUla (RCU) has signed two landmark strategic partnerships that will further accelerate the regeneration of AlUla as it moves from the planning stage to implementation following the launch of its masterplan in April, 2021.
 
 
The agreements with AECOM and an international French consortium comprising Egis, Assystem and Setec set out a comprehensive development timeline based around three phases that lead up to 2035.
Phase 1 development amounts to SAR 57+ Bn / USD 15+ Bn invested in AlUla’s core 20km historical area. This incorporates social, economic and sustainability projects in five unique hubs with a focus on infrastructure, hospitality, arts & culture, and social and community development.
Signing the agreements at the fifth edition of the Future Investment Initiative (FII) in Riyadh, RCU CEO Amr AlMadani said: “These new long-term strategic partnerships are critical to realising our ambition of creating a global benchmark for sustainable tourism. Our new partners will be instrumental in helping us deliver a detailed and certified plan. While our focus is set on Phase 1, we will ramp up our integrated approach towards the development of Phases 2 and 3 to drive traffic and sustain a regular flow of tourists in the long run.
“As we develop infrastructure and other assets that will help to establish AlUla as an exciting business hub servicing the northwest Arabia region, we require world-class partners such as these who will be with us for the long haul and who share our desire to benefit the people of AlUla while creating unforgettable experiences for visitors.”
These partnerships will accelerate business and investment opportunities from 2022 onwards and demonstrate the pace of progress to revitalise AlUla as a responsible, sustainable and community-inclusive destination.
AECOM President Lara Poloni said: “AlUla is one of the world’s largest and most complex development projects, home to more than 30,000 sites of historical significance, and we are proud to help realize the city’s vision for the future. In partnership with RCU, we look forward to leveraging our global program management and technical expertise to deliver a sustainable legacy that transforms AlUla for generations to come.”
AECOM will provide a range of integrated services across the entire AlUla program. These include executive-level program management to integrate all workstreams and major initiatives across RCU to implement the AlUla vision and outcomes, as well as a project delivery office that will work with RCU to implement best practices and delivery from design to construction and operation.  
AECOM will also lead all design activities from setting standards, delivering the digital ecosystem, leading innovation, managing designers and delivering scopes. Further, asset and facilities management will be provided for the project lifecycle along with the benchmarking and development of smart city plans and projects.
Creating opportunities for the local community is a core aspect of AlUla’s development plan and AECOM’s approach. AECOM has already invested in training 400 residents to achieve professional vocational qualifications and will provide additional professional skills development and knowledge transfer opportunities both for residents and those relocating to AlUla for work.
Speaking on behalf of the French consortium, Egis Group CEO Laurent Germain said: “Our three highly regarded firms – Egis, Assystem and Setec – are unified, committed and eager to showcase our capabilities. As longstanding members of the Saudi business community, we are excited to be part of the development of AlUla.”
The French Agency for the Development of AlUla (Afalula) was instrumental in bringing together the French consortium. Afalula Executive Chairman Gérard Mestrallet said: “Today’s agreement deepens the Saudi-Franco partnership at AlUla and across other projects in Saudi Arabia. It also attests to the depth and strength of French engineering and infrastructure expertise to confront the most challenging aspects of responsible and sustainable development.”
The Egis-led consortium brings infrastructure programme management and construction management capabilities to support on-time delivery of AlUla’s most urgent projects and long-term development. As such, it offers a new perspective on infrastructure delivery defined by a coordinated approach. A core team will be based in AlUla including high-level specialists for engineering, construction and operations management and a range of international experts to bridge any knowledge gaps.
AECOM and the French consortium share the values of AlUla’s Sustainability Charter which, through its 12 principles of sustainability, will empower the realisation of a carbon-neutral strategy and circular economy. It will also establish robust and resilient policies for the development of AlUla’s heritage and environmental targets fuelled by renewable energy with 500-plus megawatts of clean power capacity. By 2035 renewable energy will supply 50 percent of demand.
Since unveiling its Journey through time masterplan in April 2021, the RCU has made significant progress on its journey to developing AlUla as a living museum while diversifying the economy and creating a vibrant community.
USD 2 Bn has been invested in key development projects including expanding AlUla International Airport, completing the stunning and architecturally awarded Maraya multi-se venue, completing water and power-plant infrastructure in the Ashar Valley, and bolstering AlUla County’s security infrastructure.
Upon completion of the development strategy in 2035, RCU envisions the emerging city of AlUla defined by a thriving community and its ability to support residents’ ambitions, where service excellence is the norm and creativity drives a culture of adaptability and flexibility.
By 2035 RCU forecasts that the population will more than triple to 130,000 with 38,000 new jobs created and AlUla contributing SAR 120 Bn (USD 32 Bn) to Saudi Arabia’s GDP. Additionally, 80 percent of AlUla County will be home to nature reserves, with key flora and fauna reintroduced.
To learn more about investing in AlUla, visit https://www.rcu.gov.sa/en/investment 
For media enquiries please contact the RCU Public Relations team at publicrelations@rcu.gov.sa 
Note to editors:
It is always AlUla / not Al-Ula
About the Royal Commission for AlUla
The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to preserve and develop AlUla, a region of outstanding natural and cultural significance in north-west Saudi Arabia. RCU’s long-term plan outlines a responsible, sustainable, and sensitive approach to urban and economic development, that preserves the area’s natural and historic heritage, while establishing AlUla as a desirable location to live, work, and visit. This encompasses a broad range of initiatives across archaeology, tourism, culture, education, and the arts, reflecting a commitment to meeting the economic diversification, local community empowerment, and heritage preservation priorities of the Kingdom of Saudi Arabia’s Vision 2030 programme.
About AECOM
AECOM is the world’s most trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivalled technical expertise and innovation, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $13.2 billion in fiscal year 2020. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.
About EGIS
A major international group in the construction engineering and mobility services sectors, Egis creates and operates intelligent infrastructure and buildings capable of responding to the climate emergency and addressing the major challenges of our time by helping to achieve more balanced, sustainable and resilient territorial development.
A 75%-owned subsidiary of Causse des Dépôts, with the remaining 25% held by partner executives and employees, Egis places its multiple fields of expertise at the disposal of the community and makes cutting-edge innovation accessible to all projects throughout their lifecycle: consulting, engineering, operation.
Through its wide-ranging fields of activity, Egis is a central player in the collective organisation of society and the living environment of its inhabitants all over the world. 
About SETEC
Setec is ranked as a global engineering leader thanks to its technical excellence, which has driven its ambitions for more than 60 years.
With 3,300 employees around the world working in numerous sectors, ranging from transportation, water and buildings to energy efficiency, digital infrastructure and industrial facilities, setec serves a growing base of customers.
Setec is also an independent group owned by its engineers, with an energy and excellence fuelled by the passion of its employees. setec people continually enhance their expertise to design, model and implement sustainable solutions for a changing world. Their curiosity and appetite for challenge allows setec to invent new businesses and innovative approaches entirely focused on meeting the needs of its customers.
About Assystem
Assystem is an international engineering group. As a key participant in the industry for over 50 years, the Group supports its clients in managing their capital expenditure throughout their asset life cycles. Assystem S.A. is listed on Euronext Paris.
Photo – https://mma.prnewswire.com/media/1671597/AIUIa_1.jpg  Photo – https://mma.prnewswire.com/media/1671598/AIUIa_2.jpg  Photo – https://mma.prnewswire.com/media/1671599/AIUIa_3.jpg
 
 
 
 
 

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Canara HSBC Life Insurance Celebrates Father’s Day with a Heartwarming Tribute to Dad Jokes

The digital film highlights how fathers express love through humour, turning everyday moments into lifelong memoriesNEW DELHI, June 20, 2026 /PRNewswire/ — Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) today announced the launch of its Father’s Day digital film, a light-hearted and heartfelt tribute to fathers and their unique way of expressing love through humour. Celebrating the universally relatable phenomenon of ‘Dad Jokes’, the campaign shines a spotlight on the small yet meaningful moments that often become some of the most cherished family memories.

Presented in the style of a mock documentary, the film follows a sibling duo as they recount some of their father’s most memorable jokes—ranging from playful puns to classic one-liners. While the film begins with humour and nostalgia, it gradually reveals a deeper truth: behind every seemingly cringe-worthy dad joke lies a father’s sincere effort to connect, bring joy, and remind his family that he is always there for them.The campaign is rooted in the insight that fathers often express their emotions differently. Rather than through words alone, they communicate their care through everyday actions, practical guidance, shared experiences, and sometimes, through humour. Dad jokes may not always receive the loudest laughs, but they often become lasting reminders of a father’s presence, warmth, and unwavering support.Through relatable storytelling and candid family moments, the film celebrates fathers who may not always wear their emotions on their sleeves but consistently show up for their loved ones in their own unique ways. It captures how these seemingly ordinary interactions become treasured memories that families carry forward for years.Reflecting the campaign’s central message, Canara HSBC Life Insurance reiterates its belief in standing by every promise that matters. Just as fathers quietly support and protect their families through every stage of life, the company remains committed to helping customers secure their loved ones’ future and fulfil their financial commitments, truly embodying its promise of being a ‘Promises Ka Partner’.The campaign is now live across Canara HSBC Life Insurance’s X (twitter), LinkedIn, Facebook and Instagram channels.IG- https://www.instagram.com/reel/DZwH5IKhCzG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== FB- https://www.facebook.com/share/v/1cSkxsFWNY/X- https://x.com/CanaraHSBCLI/status/2067808467205918962?s=20Li- https://www.linkedin.com/feed/update/urn:li:activity:7473574831364468737Photo – https://mma.prnewswire.com/media/2997652/Canara_HSBC.jpgLogo – https://mma.prnewswire.com/media/2739906/6008480/Canara_HSBC_Logo.jpg

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOKThe people we love never truly leave our story…In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”ABOUT THE AUTHOR Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.ABOUT HARPERCOLLINS PUBLISHERS INDIAAt HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. PRESS CONTACT:Nandini Tripathi, Manager – Marketing (Commercial)Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839Photo: https://mma.prnewswire.com/media/2997583/HarperCollins_People_We_Love.jpgLogo: https://mma.prnewswire.com/media/2105077/4665143/HarperCollins_Logo.jpg 

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