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Transforming Corporate Health: Fitterfly’s Success in Tackling Diabetes and Weight Issues
Fitterfly’s tailored digital therapeutic programs yield substantial health improvements, significantly cutting down annual healthcare expenditure and boosting employee productivity
MUMBAI, India, Jan. 9, 2024 /PRNewswire/ — Diabetes and weight issues in corporate employees lead to decreased productivity and higher healthcare costs. According to a study1, the average annual expenditure on Type 2 diabetes in India amounts to around INR 14,000 and over INR 3,50,000 over a lifetime. A study2 even attributes a 4% productivity loss to these health issues, highlighting the need for effective diabetes and weight management in the workplace.
While corporate wellness plans have been offered by employers for a long time, the focus has been primarily around giving access to quality care in the form of consultations, insurance or annual checkups. None of these have shown great adoption or outcomes. To change this scenario, Fitterfly launched digital therapeutic programs as pilot programs with 400 employees from five large corporate groups in January 2023. The primary focus was delivering health outcomes using technology and coaching for diabetes, obesity, dyslipidemia and PCOS, metabolic health issues which plague today’s workforce.
Before the initiation of Fitterfly’s programs, the medical history and health status of the participating employees presented several challenges. A substantial number of participants struggled with conditions such as hypertension (21%), heart disease (3%), and dyslipidemia (19%). Additionally, many faced issues with blood sugar levels, with 49% of participants having high fasting blood sugar, and 38% experiencing high post-meal blood sugar levels. These pre-existing conditions highlighted the urgent need for effective health intervention in the corporate sector.
In the Diabetes programs delivered via Fitterfly App, personalised diet, fitness, stress and sleep management plans were shared with the employees based on several scientific assessments. Besides automated nudging & tracking systems, dedicated coaches handheld the employees and kept them on track to achieve health outcomes.
Notably, 88% of participants experienced a 1.1 point reduction in HbA1c levels, indicating better diabetes management, an impact which is equivalent to a two-drug diabetes therapy. Nutritional changes were also significant, with a 30% reduction in calorie intake, a 36% reduction in carbohydrates, and a 29% reduction in fats. Moreover, the intake of dietary fibre improved considerably, with the percentage of members consuming adequate fibre rising from 89% to 97%.
Weight management showed positive outcomes, at the beginning of the program, 30% of participants were categorised as overweight, 40% as obese, and 25% as severely obese. At the end of the program, 85% of employees achieved an average weight loss of around 3.5 kg.
The outcomes of the program extended to fitness and mental wellbeing also highlighting the comprehensive support from the Fitterfly program. The initial assessments showed 92% of employees having poor or very poor musculoskeletal fitness, high levels of stress (29%), poor quality of sleep (44%), and poor quality of life (61%).
With the program, 66% of participants showed improvement in musculoskeletal fitness scores and 77% in cardiovascular function. 92% of them showed improvement in sleep quality, 98% in stress scores, and 96% in overall quality of life. These improvements are particularly significant and contribute to overall wellbeing and productivity. The study’s comprehensive findings demonstrate the impactful role of structured personalised digital therapeutic programs like Fitterfly’s in addressing multiple dimensions of health leading to effective management of health conditions.
“It’s time employers shift from checklist-based to outcome-focused employee wellness programs, prioritising personalised, measurable health improvements. This strategic, data-driven approach aims to reduce healthcare costs, boost productivity, and enhance overall well-being, aligning wellness initiatives with business goals and demonstrating clear ROI,” said Dr. Rajagopal Thirumalai, Head of Advisory Board, Fitterfly and Ex Global VP for Medical and Occupational Health for Unilever and Independent Director – HDFC ERGO General Insurance Company.
Dr Arbinder Singal, CEO of Fitterfly added, “Employee wellness programs currently adopted by corporates in India are shallow and are focussed more around access rather than outcomes. There is a vast difference in the two approaches. Fitterfly programs deliver long lasting ROI for employers by delivering outcomes, reducing absenteeism, improving presenteeism, decreasing hospitalisations and overall cost of healthcare. We are very excited by the adoption of DTx by large corporations in the pilot stage to set the ball rolling.”
Get a headstart on transforming your employee wellness in 2024. Contact anjali@fitterfly.in for a detailed discussion.
1 Ann Neurosci. 2020 Jul; 27(3-4): 190–192. Published online 2021 Jun 1. doi: 10.1177/0972753121998496
2 Khyati K. Banker, Danny Liew, Zanfina Ademi, Alice J. Owen, Afsana Afroz, Dianna J. Magliano, Ella Zomer; The Impact of Diabetes on Productivity in India. Diabetes Care 1 December 2021; 44 (12): 2714–2722. https://doi.org/10.2337/dc21-0922
About Fitterfly
Fitterfly is a healthtech company working in the area of metabolic health offering outcome focussed digital therapeutic programs for conditions like diabetes, obesity and heart disease. Founded in 2016 by Dr. Arbinder Singal and Shailesh Gupta, Fitterfly has over 300 employees and is headquartered in Mumbai. The Fitterfly management team comprises senior doctors, nutritionists, fitness experts, psychologists, management experts and technologists working together with the sole aim of preventing, reversing and managing metabolic health conditions such as prediabetes, diabetes, obesity, hypertension and heart disease thereby increasing quality of life and health for people.
Fitterfly has presented and published more than 50+ abstracts and papers on outcomes and impact of technology in disease management. Apart from path breaking research, Fitterfly has won several coveted awards in startup and healthcare arena such as Economic Times Healthtech startup of the years 2022, Zee News healthtech startup of the year 2022, Global Digital Health award 2022, RSSDI award for innovation in diabetes 2021, Medix Healthtech challenge 2021 and Healthtech Startup of the Year 2021 by Entrepreneur. Fitterfly has so far raised a total of $16.6 million from marquee investors. The last funding round of 12 Mn USD was led by Amazon with participation from existing investors — Fireside Ventures, 9 Unicorns, and venture catalysts.
Media Contact:
Anjali Ramnath
anjali@fitterfly.in
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Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s
ESSEN, Germany and MUMBAI, India, June 12, 2026 /PRNewswire/ — After the tremendous success of the recently concluded ‘5 match T20 International event – ‘Austria Tour of Germany,” DCB is all set to kick off its ambitious domestic set of events for 2026.
German Super League – Berlin edition starts at Mayfeld – next to the iconic OlympiaStadion from the 8th of June.
With a fixture of 43 T10 matches, 10 best clubs from the Berlin region will compete to be crowned champions. Legendary English umpire, Billy Bowden, will be the special guest, and will be officiating the final match.
Mr. Severin Weiss, the president of DCB, said, “In order to have a robust system, we need to have a strong domestic structure. It’s not about just having premier leagues and international contests, but building bottom up. And that’s what our core focus and mission is.” He added that for cricket in Europe and particularly in Germany to flourish, they need to attract more natives to take up the sport. Organizing good quality events, that are properly produced at the domestic level, will ensure they achieve this in the years to come.
The team at DCB is working methodically to achieve the stated mission.
Mr. Dieter Voight – DCB CEO – shed more light on the calendar events and stated, “In 2026, with strong collaboration and support of our regional partners, we have plans to conduct up to 8 domestic tournaments with about 300 matches. Add to this, we have 4 international events, the biggest being the Nordic Cup in August.”
The Nordic cup will see 5 women’s teams battle it out in August. The hosts will be joined by the Nordic national teams of Finland, Sweden, Denmark as well.
Germany will also host two more bilateral events, the next one being against Switzerland women’s in July.
Germany hopes to soon break into the top 30 men’s T20 ICC rankings. They won 4-1 against Austria and hope to continue their dominance on the field.
Donovan Miller has been appointed the head coach. Donovan brings in rich experience of working with English Counties, and top franchise tournaments. Coach along with the captain Musadiq Ahmed, who was sensational with the bat against Austria and was adjudged Man of the series, has the full trust and support of DCB to lead the team to achieve grander cricketing success.
With a robust domestic and international calendar in place, DCB is focussed on marketing the events and positioning German cricket as one of the most serious cricket destinations in Europe.
The important aspect is to reach as many people as possible, includes a strategic multi-media plan, which includes digital marketing as a key corner stone.
Dr. Vignaesh Sankaran, Vice President of the DCB, added: “Live broadcasting is only one part of the equation. Equally important is how we market our events, players, coaches, and sponsors to a wider audience. We do not want to miss this opportunity to grow the game and create value for all our stakeholders. The Austria–Germany international series generated more than five million impressions across all platforms. Together with our partners, SMW Global, we invited German influencer Liz Laz, whose content introduced German cricket to new audiences and significantly expanded our reach.
Germany is among the first European Associate Members to embrace this approach at scale, combining elite cricket with digital storytelling and influencer engagement. Through these efforts, we have achieved over 150% growth in viewership and now attract some of the largest cricket audiences in Europe.
Germany’s reputation for strong governance, professionalism, and high-quality event delivery also makes it an increasingly attractive market for sponsors and commercial partners. We will continue to build on this momentum and further strengthen Germany’s position as a leading cricket market in Europe.”
The Deutschland Cricket Board (DCB) has officially entered into a strategic partnership with SMW Global Media, with a long-term vision for collaboration. SMW Global Media will serve as the exclusive commercial rights partner, overseeing event production, ground branding, and sponsor asset delivery, while also supporting the DCB in developing consistent digital content and event promotion across platforms.
Azhan Ahsan, executive director – SMW Global Media, said, “The aim is to produce clean, high quality broadcasts, in decent budgets, allowing our federation partners the flexibility to produce more matches professionally. Consistent supply will expand the reach and grow commercial values of German cricket organically.” He added, “Germany is perhaps the only country in Europe that can on its own produce good quality cricket in such high volumes. Sponsors and media partners love it when there is a proper structure and a plan. And if we can add further value for all stakeholders by adding some spice on the digital content front, we can fast track brand Germany to newer markets and audiences. We are committed to that.”
The last event was broadcast LIVE worldwide on multiple platforms – FanCode, Action Sports, Unbeaten +, Unbeaten Prime, SportVot, Cricket Lounge TV, and German cricket’s official YouTube channel. It was also covered by all major data and scoring partners including ESPN, and Olympics.com.
About Deutscher Cricket Bund (DCB)
The Deutscher Cricket Bund is the governing body for cricket in Germany and is responsible for the development, promotion and organization of cricket activities across the country, including domestic, youth and international cricket structures.
For more information, please visit https://www.cricket.de/
About SMW Global Media
SMW Global Media is an international full-service sports agency that serves some of the major leagues, federations, teams and broadcasters in the world. With a global reach, they have been involved in projects in over 41 countries, annually distributing, selling and producing thousands of hours of live sports and work with over 100 broadcast partners. Their four core areas of expertise include Rights Management, Production Services, Streaming Solutions and Sponsorships. For more information, please visit, smwglobalmedia.com
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ContentLens Appoints Hari Nair, Former CEO of Tips Music, as Pro Bono Strategic Advisor
Industry veteran brings three decades of music, digital media, and content monetisation experience to India’s leading AI-powered IP protection platform — backing the company on conviction, not a fee.
MUMBAI, India, June 11, 2026 /PRNewswire/ — ContentLens, an AI-powered content intelligence platform pioneering proprietary solutions in music IP protection, celebrity likeness detection, content provenance, and deepfake identification, today announced the appointment of Hari Nair as Pro Bono Strategic Advisor.
Nair brings over three decades of leadership in the Indian and global media and entertainment industry, having held senior roles at Tips Music Limited, Sony Music India, PPL India, and TikTok — where he led the global launch of TikTok Music (known as Resso). Most recently, he served as CEO of Tips Music Limited, one of India’s most valued music labels, where he spearheaded global partnerships with TikTok, Sony Music Publishing, and Warner Music Group, built a data-driven, high-performance culture, and delivered sustained shareholder returns. Upon his departure, the music industry legend Kumar Taurani, Chairman and MD of Tips Music, credited Hari for ‘driving revenues and achieving targets as committed to shareholders’ and described him as ‘a passionate, revenue and data-driven leader’.
In an industry where advisory roles routinely carry equity or paid arrangements, Nair’s decision to join pro bono is a deliberate signal of conviction. As a former client of ContentLens, he has first-hand experience of the platform’s capabilities — and chose to back it based on that direct assessment of the technology.
In his advisory capacity, Nair will provide strategic counsel on ContentLens’s go-to-market strategy across the Indian and global media & entertainment industry, support the company’s investor relations, and leverage his extensive network across leading music, media, and entertainment companies.
ContentLens has already commercialised its technology with five large customers in the media and entertainment sector. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and is advancing toward its next phase of commercial growth.
ROHAN SAHU, Founder & CEO, ContentLens:
“When someone of Hari’s standing chooses to back ContentLens — not for a fee, but out of genuine belief in what we are building — it is among the strongest forms of validation a company at our stage can receive. His three decades of operating experience across every layer of the music and entertainment ecosystem, combined with his direct familiarity with our platform, gives us both strategic depth and credibility as we scale. We are deeply grateful for his trust and commitment.”
HARI NAIR, Pro Bono Strategic Advisor, ContentLens:
“I have spent my career building value across the music and entertainment ecosystem, and I can see clearly that the next frontier of that value lies in AI-driven content protection. ContentLens is solving a problem that every label, every artist, and every media company in the world already faces: IP infringement in an age where content can be replicated, repurposed, and monetised without consent. I have worked with this technology as a client and I know what it can do. I am joining because I genuinely believe this platform will matter — for record labels, musicians, artists, celebrities and every form of IP owner.”
ABOUT CONTENTLENS
ContentLens is an AI-powered content intelligence company building proprietary technology across four verticals: music IP protection, celebrity likeness detection, content provenance, and deepfake identification. Headquartered in Bangalore, ContentLens works with leading content owners and media companies to detect, protect, and monetise original intellectual property. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and has already commercialised its products globally with five large customers in the media and entertainment sector.
ABOUT HARI NAIR
Hari Nair is one of India’s most accomplished media and entertainment industry executives, with a distinguished career spanning music, digital media, and global content platforms. He has held leadership roles at Tips Music Limited, Sony Music India, PPL India, and TikTok, where he led the global launch of TikTok Music (Resso). As former CEO of Tips Music Limited, he led the company through a period of transformational growth and delivered exceptional shareholder returns. He is widely recognised for his dealmaking ability, performance-driven leadership, investor relationship management, and deep expertise in content monetisation.
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CGI Elevate event explores how GCCs are evolving from operations to business outcomes
CGI Elevate brought together industry leaders to explore how AI-first, outcome-driven GCCs are evolving into engines of innovation and strategic advantage
BENGALURU, India, June 11, 2026 /PRNewswire/ — CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, recently hosted the second edition of its flagship Global Capability Center (GCC) leadership event, CGI Elevate 2026. The event brought together industry leaders, GCC heads, technology experts, analysts and ecosystem partners to discuss the evolution of Global Capability Centers in an AI-first business landscape.
Centered on the theme of business outcomes over scale, CGI Elevate 2026 served as a platform for industry leaders to exchange perspectives on how organizations can harness AI to transform GCCs into strategic drivers of innovation, agility and enterprise value. Conversations explored how next-generation GCCs are reshaping talent, engineering, innovation and enterprise decision-making, while highlighting the importance of execution, governance and ecosystem collaboration in translating AI ambition into measurable business outcomes.
“The future of GCCs will not be defined by scale alone, but by the outcomes they create. As enterprises accelerate AI adoption, GCCs are evolving into strategic engines of intelligence, innovation and business transformation. CGI Elevate 2026 reflects our commitment to bringing leaders together to exchange ideas, challenge conventions and explore how organizations can build outcome-driven GCCs that create lasting competitive advantage” said Gopal Chhetri, Senior Vice-President, Business Unit Leader and GCC Business Head, CGI Asia Pacific Global Delivery Centers of Excellence.
Building on the momentum of Elevate 2026, CGI remains focused on helping clients shape the next chapter of GCC transformation, where AI expertise and client business context converge to drive innovation, resilience and measurable business outcomes. Through its consulting-led approach, deep industry expertise and global delivery network, CGI continues to partner with clients to build what’s next and unlock long-term strategic advantage in an increasingly intelligent business landscape.
About CGI
Founded in 1976, CGI is among the largest independent IT and business consulting services firms in the world. With 94,000 consultants and professionals across the globe, CGI delivers an end-to-end portfolio of capabilities, from strategic IT and business consulting to systems integration, managed IT and business process services and intellectual property solutions. CGI works with clients through a local relationship model complemented by a global delivery network that helps clients digitally transform their organizations and accelerate results. CGI Fiscal 2025 reported revenue is CA$15.91 billion and CGI shares are listed on the TSX (GIB.A) and the NYSE (GIB). Learn more at cgi.com.
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Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s
Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s
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