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TransUnion CIBIL Partners with Amar Chitra Katha and Tinkle’s Iconic Suppandi to Mark 25 Years of Credit Empowerment
- TransUnion CIBIL marks its 25th anniversary with a storytelling-led brand and consumer outreach campaign
- Partners with Amar Chitra Katha to launch a special edition, ‘CIBIL Ki Kahaniyan’ (‘Stories of CIBIL’), using Tinkle’s iconic character Suppandi to explain credit concepts in a fun, engaging way
- Rolls out print, radio and digital campaign to reinforce the role of a credit bureau and credit score in enabling financial inclusion
- In these 25 years, TransUnion CIBIL has connected with over 7,000 institutions, enabling better-informed lending decisions. As of July 2025, 164 million consumers have self-monitored their CIBIL Score and Report.
MUMBAI, India, Aug. 21, 2025 /PRNewswire/ — TransUnion CIBIL, India’s pioneering insights and information company, is celebrating 25 years of building trust in India’s credit ecosystem with a storytelling-led brand and consumer outreach campaign.
At the heart of its silver jubilee celebration is ‘CIBIL Ki Kahaniyan’, a special edition of the legendary Tinkle comic book created in collaboration with the Amar Chitra Katha stable, known to generations of Indians for its rich cultural legacy and widespread popularity. It features the beloved Tinkle character Suppandi, alongside two new characters Simran, his finance-savvy friend, and MyCIBIL a friendly personification of the CIBIL Score. The comic uses humour and storytelling to demystify credit concepts, explain the role of a credit bureau and highlight how responsible credit behaviour impacts the CIBIL Score.
Together, the trio takes readers on a light-hearted and informative journey through the world of credit. By appealing to adults who grew up with Suppandi and to younger readers starting their financial journeys, it makes learning about credit awareness both accessible and entertaining. Read the special ‘CIBIL Ki Kahaniyan’ edition with Suppandi and his friends here: https://www.cibil.com/content/dam/cibil/web-resources/pdf/comic.pdf?utm_source=PR&utm_medium=ack-campaign&utm_campaign=ack.
In parallel, TransUnion CIBIL has launched a campaign across print and social media, and will engage in a multi-city radio campaign. With the tagline, ‘Sahi CIBIL Score, Badhaaye Khushi Ka Score’ (“The right CIBIL Score can increase your happiness quotient”), the campaign reframes the credit score from a technical number into a personal enabler of dreams, whether it’s owning a home, starting a business, or funding education. The campaign underscores how credit confidence is integral to modern aspirations.
Blending nostalgia, cultural familiarity, and financial literacy, the initiatives bring credit awareness and the importance of the CIBIL Score into everyday life through engaging, relatable narratives.
Mr. Bhavesh Jain, MD & CEO, TransUnion CIBIL, said, “This milestone is not merely a reflection of time, it is a testament to the trust we’ve earned and the impact we’ve made. For 25 years, TransUnion CIBIL has played a foundational role in supporting India’s credit ecosystem. These campaign initiatives are designed to show how credit has enabled progress and been a catalyst for transformation. We are proud to have contributed to India’s financial journey and remain deeply committed to advancing inclusive and responsible credit access.”
“Behind every CIBIL Score is a story of dreams pursued, of resilience, and of progress. We hope that the stories we share through these campaign partnerships will inspire more people to learn about credit scores and responsible credit behaviours. Our focus remains on deepening our impact by helping communities across India access the opportunities they deserve. We are grateful to be part of this journey and remain committed to building a more inclusive and resilient credit ecosystem for all,” said Jain.
Mr. V. Anantharaman, Chairman, TransUnion CIBIL, said: “Over the past 25 years, TransUnion CIBIL has stood for trust, transparency, and financial empowerment. Our journey reflects the strength of the partnerships we have built. We have worked closely with regulators, lenders, and ecosystem players, and each step has reinforced our role in shaping India’s credit environment. We remain committed to making it inclusive as we continue to lead with information and insights, and stay focused on building a system that is ready for the future.”
Ms. Gayathri Chandrasekaran, Editor-in-Chief of Tinkle, says, “Suppandi’s simplicity and comic timing make him one of India’s most loved comic characters, appealing to children and adults alike. Who better than him to demystify the world of credit scores and credit ratings? We also created two mascots, Simran and MyCIBIL, who along with Suppandi, promote credit literacy via comics. Our motto at Tinkle is ‘Where Learning Meets Fun’, and Amar Chitra Katha is very happy to have partnered with TransUnion CIBIL to make credit awareness and empowerment accessible to all. The process of creating ‘CIBIL Ki Kahaniyan’ was very interesting for us, and I’m happy to say our team has started checking their CIBIL score regularly!“
In the last 25 years of TransUnion CIBIL’s operations in India, it has connected with over 7,000 institutions, enabling better-informed lending decisions. As of July 2025, 164 million consumers have self-monitored their CIBIL Score and Report.
In India, over the last couple of decades, more than 700 million individuals have gained access to formal credit, transforming households across the country. Over 36 million commercial entities have been similarly empowered, with over 85 million active microfinance borrowers. Over the past decade, 118 million women have entered the formal credit system, unlocking greater financial independence. Credit adoption among younger and first-time borrowers has accelerated, driven by targeted outreach and data-driven onboarding.
About TransUnion CIBIL:
India’s pioneer information and insights company, TransUnion CIBIL, makes trust possible by ensuring each person and business entity is reliably represented in the marketplace. We do this by providing an actionable view of consumers and businesses, stewarded with care.
We have developed technology and innovative solutions across core credit, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® and it leads to economic opportunity, great experiences, and personal empowerment for millions of people and MSMEs in India.
We serve the financial sector as well as MSMEs and individual consumers. Our customers in India include banks, credit institutions, NBFCs, housing finance companies, microfinance companies, telecom companies and insurance firms.
For more information visit www.transunioncibil.com
About Amar Chitra Katha:
Amar Chitra Katha, founded in 1967 by Anant Pai, is India’s largest and one of India’s oldest comic book companies, with a library of over 600 titles in 20 languages covering mythology, history, fables, folklore and classical Indian literature. Selling over 5 million copies annually, it has expanded digitally, reaching a global audience through the ACK Comics App, Kindle, and platforms like Alexa, Audible and YouTube. Having collaborated with over 500 brands, it continues to introduce new titles and adapt its iconic art style for new generations of readers worldwide.
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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.
Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.
The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.
The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.
The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.
Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.
With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.
The all new iQOO 15R is now available at Reliance Digital stores nationwide.
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Kotak Alts announces winner of the inaugural Katalyst Awards
Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs
MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.
Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators. As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”
The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.
The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.
To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.
The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.
The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.
About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/
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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows
MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.
Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.
Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.
Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”
Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”
With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.
Media Contact:
Nidhi Amin
nidhi.amin@cactusglobal.com
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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
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