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UNLOCKING THE RHYTHM: CIPLA LAUNCHES THE TUFFIES SONG AS PART OF THE NEXT WAVE OF THE CAMPAIGN WITH SHANKAR MAHADEVAN

  • Spreading the Tuffies mission, of dispelling misconceptions, and promoting proactive respiratory health management, the mighty melody has been composed and sung by Shankar Mahadevan
  • Launch of the second Tuffies comic book co-created with paediatricians from India
  • ‘Tuffies ki School Yatra’, a multi-city school contact program launches, set to cover 1000+ schools across six cities

MUMBAI, India, Jan. 11, 2024 /PRNewswire/ — Empowering kids living with chronic respiratory conditions like asthma through the magic of music, Cipla forays into the next phase of its Tuffies campaign with a new song. The mighty melody has been sung and composed by Shankar Mahadevan and conceptualised with creative agency ^ a t o m network. With the aim of spreading the Tuffies mission nationwide, the new song will be part of the company’s strengthened efforts to promote paediatric respiratory care awareness through both online and offline channels. The Tuffies song is now available across Cipla’s social channels.

Listen to the Tuffies ‘Dhan-ta-daa’ song: https://youtu.be/L54mS5grSY0?feature=shared

Speaking on the launch of the new song, Mr. Achin Gupta, CEO – One India Business at Cipla Ltd. said, “Music has always been an incredible medium of expression and at Cipla we have tremendous belief in its ability to inspire, motivate and unite. We’re excited to launch the ‘Dhan-ta-daa’ song specifically created for little Tuffies across the country and we’re especially excited to have collaborated with the talented Shankar Mahadevan to help us bring the spirit of ‘Tuffies’ alive.”

Singer and composer Mr. Shankar Mahadevan said, “Music is a powerful tool for storytelling and I’m so happy to have been presented with the opportunity to be part of such a special project that brings attention to a serious and relevant cause. Learning about the impact of a disease like asthma on little ones across the country was an eye-opener and Cipla’s commitment to these little ‘Tuffies’ is commendable. Melodious and catchy, our hope is that this song resonates with children, enabling them to take charge of their own health and give them the courage to achieve their full potential.”

The song launch will be coupled with new initiatives that includes a second comic book titled, ‘Mystery of the Lost Kitty’, which for the first time has been co-created with Indian paediatricians. Furthermore, recognizing the crucial role of schools in promoting health education, the company has rolled out the ‘Tuffies ki School Yatra’ to 1000+ schools across the country. Through this hands-on approach the company hopes to empower students and staff with the knowledge to navigate respiratory conditions, dispel misconceptions, and promote proactive respiratory health management. In addition to asthma screening opportunities, the yatra includes fun activities like blow painting for kids, engaging group sessions with healthcare professionals for staff members, and opportunities for parents to feature their child in the next Tuffies comic book.

Link to read second comic book, ‘Mystery of the Lost Kitty’: https://www.breathefree.com/tuffies/read-comics/

Speaking on the new comic book and the ‘Tuffies Ki School Yatra’, Mr. Achin Gupta, CEO – One India Business at Cipla Ltd., “Addressing India’s young population, where 70-82% of those suffering from wheezing or severe asthma remain undiagnosed[1], Tuffies aims to educate and entertain children in a relatable language. Exemplifying the power of tailored creative storytelling in effectively engaging audiences, the slew of offline and online activities will only further bolster these ambitions and aid our mission of raising awareness about paediatric respiratory care.”

Led by the delightful, animated characters Vicky, Mini, Gullu and Mr. Puffy – Tuffies hopes to inspire children with respiratory conditions, like asthma, to take charge of their health through dynamic storytelling and engagement. It also assists parents and caregivers in distinguishing between accurate information and misconceptions about these conditions.  

For more information on Tuffies visit: www.breathefree.com/tuffies

Disclaimer: This information is only for general awareness and is neither intended nor expected to promote, use, or endorse any product or encourage use of medicines or treatment in any way nor implied to be a substitute for professional medical advice nor for diagnosis or treatment/cure of any medical condition. The views expressed are independent opinion based on studies from validated qualified sources. Your discretion must be exercised before using the information for consulting doctor. Please consult your doctor/Registered Medical Practitioner before starting any treatment/medicine/ inhaler. This is being used only as a reference to create awareness and is NOT an advertisement.

About Cipla:

Established in 1935, Cipla is a global pharmaceutical company focused on agile and sustainable growth, complex generics, and deepening portfolio in our home markets of India, South Africa, North America, and key regulated and emerging markets. Our strengths in the respiratory, anti-retroviral, urology, cardiology, anti-infective and CNS segments are well-known. Our 47 manufacturing sites around the world produce 50+ dosage forms and 1,500+ products using cutting-edge technology platforms to cater to our 86 markets. Cipla is the 3rd largest in pharma in India (IQVIA MAT March’23), 3rd largest in the pharma private market in South Africa (IQVIA MAT March’23), and is among the most dispensed generic players in the U.S. For over eight decades, making a difference to patients has inspired every aspect of Cipla’s work. Our paradigm-changing offer of a triple anti-retroviral therapy in HIV/AIDS at less than a dollar a day in Africa in 2001 is widely acknowledged as having contributed to bringing inclusiveness, accessibility, and affordability to the centre of the HIV movement. A responsible corporate citizen, Cipla’s humanitarian approach to healthcare in pursuit of its purpose of ‘Caring for Life’ and deep-rooted community links wherever it is present make it a partner of choice to global health bodies, peers, and all stakeholders. For more, please visit www.cipla.com, or click on Twitter, Facebook, LinkedIn.

[1] Singh, Sheetu et al. “Prevalence, time trends and treatment practices of asthma in India: The Global Asthma Network study.” ERJ open research vol. 8,2 00528-2021. 30 May. 2022, doi:10.1183/23120541.00528-2021

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World Phygital Community Announces Global Qualifying Tournament Season 2025/2026

Season anticipated to be biggest ever before the Games of the Future 2026 in Kazakhstan

HONG KONG, April 15, 2025 /PRNewswire/ — Today, the World Phygital Community (WPC) announces the 2025/2026 ranking tournament season for athletes and clubs aiming to qualify for the Games of the Future in Kazakhstan next year. Running from August 1st to December 15th, 2025, the tournaments hosted by WPC members worldwide, will provide the opportunity for clubs and athletes to show their prowess in phygital sports and qualify to compete at the largest global phygital sport’s event next year.

During the season, phygital competitors will participate in a round of regional tournaments within each participating country called Phygital Origins, followed by national tournaments, which are called Phygital Rivals.

Dan Merkley, Chairperson of the WPC, said, “This new season will be the biggest ever. With 96 World Phygital Community members across 92 countries, this is the chance for anyone who wants to be part of this fast-growing phenomenon to step up and prove themselves. Phygital sport is for everyone, and we are eager to see which phygital superstars emerge this season.”

Tournaments can feature the following core disciplines: Phygital Football, Phygital Basketball, Phygital Shooter and Phygital Dancing. The first three consist of two stages—a digital round, where athletes compete in a video game version of the discipline, followed by a physical round, where they face off in a real-world version of the discipline. Phygital Dancing tournaments use well-known dancing video games to deliver the phygital experience in a single stage.

Following conclusion of these tournaments in December, rankings are calculated and the top two clubs and athletes in each discipline will go straight through to the Games of the Future 2026, while clubs and athletes placed 3rd – 26th will go through to the Phygital Contenders tournament to fight for their place at the event.

Prior to the season starting, all WPC members can apply to host Phygital Origins and Phygital Rivals tournaments from May 1st till July 31st, 2025.

Notes to Editors:

About the World Phygital Community (WPC):

The World Phygital Community (WPC) is a non-profit, international organization that aims to promote phygital sport worldwide by uniting physical and digital communities globally. It is responsible for providing guardianship of the rules and regulations of phygital sport and hosting the Phygital Origins and Phygital Rivals. The winners from the Phygital Origins progress to the Phygital Rivals, facing other Phygital Origins winners, for a chance to compete at the Games of the Future.

For more information please visit: https://worldphygital.org/

About the Games of the Future (GOTF):

 

The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in the UAE while The Games of the Future 2026 will be held in Kazakhstan.

For more information please visit: https://gofuture.games/

Video – https://mma.prnewswire.com/media/2665161/World_Phygital_Community.mp4

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Phygital athletes competing in the digital part of a phygital ranking tournament.

 

Phygital athletes competing in the physical part of a phygital ranking tournament.

 

World Phygital Community (WPC) Logo

 

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The Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra

MUMBAI, India, April 15, 2025 /PRNewswire/ — After a week of teaser-fueled anticipation, international iGaming company MelBet has finally unveiled its long-awaited advertising campaign featuring the flamboyant and glamorous Bollywood star Sherlyn Chopra. The teaser of the ad campaign has already sparked a wave of excitement across the internet, and now netizens are going gaga over the full ad – and for good reason. Furthermore, the ad has also caught the attention of industry experts, making waves in the latest iGaming industry news.

#LadyLuck

The ad takes viewers on a visually stunning journey, where Sherlyn, draped in opulence, captivates the screen with her magnetic presence. With effortless charisma, she invites players to dive into the world of MelBet and try new games. As the anticipation builds, the film takes a hilarious turn—when it’s time to wrap up, Sherlyn calls for someone to say ‘cut’, only to find that everyone is too engrossed in logging into the MelBet app to respond. The moment is pure gold, capturing the thrill and immersive excitement that the MelBet app delivers.

https://youtu.be/y_F2kouwkNI

A Viral Sensation in the Making

Even before its full release, the teaser has ignited social media. Fans are raving about Sherlyn’s dazzling look, the ad’s playful humor, and its high-energy appeal.

The campaign’s overwhelming response is a testament to the fact that gaming isn’t just about winning—it’s about the rush, the unpredictability, and the unforgettable moments along the way. In short, it is about adding emotions to the game.

Speaking about the ad, Sherlyn Chopra, said, “It was a real pleasure to shoot this campaign! MelBet is not just about a game, it’s a ton of emotion and excitement from a wide selection of entertainment, exciting promotions with high bonuses. Seeing people go crazy over the teaser already is so exciting! I’m thrilled for audiences to see the full version and, of course, to keep having fun with the MelBet app!”

A MelBet representative highlighted that Sherlyn Chopra brings a unique energy and charisma that aligns perfectly with MelBet’s vision. MelBet wanted this campaign to be bold, fun, and unforgettable, just like the brand—and Sherlyn delivers that effortlessly. The overwhelming response to the campaign proves that this campaign is striking the right chord. MelBet is confident that it will reinforce MelBet India app as the ultimate destination for entertainment.

About MelBet

MelBet is an international iGaming company founded in 2012 that has won the trust of millions of players thanks to its user-friendliness on all devices, partnership with leading game developers and 24/7 customer support. Clients of the brand regularly participate in numerous lucrative promotions, receiving bonuses and valuable prizes.

Video: https://www.youtube.com/watch?v=y_F2kouwkNI

 

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UNITED BREWERIES, WELLA, JIO BP TO LEAD FOR HOUSE OF ROSE PROFESSIONAL’S 2025 INDIA EDITION OF BREAK THE CEILING TOUCH THE SKY®

India’s most successful organizations and inspirational leaders to convene on Sept 30, 2025 in Mumbai.

MUMBAI, India, April 14, 2025 /PRNewswire/ — House of Rose Professional Pte Ltd.  (HORP), announced today that the 2025  India Edition of Break the ceiling touch the sky® (BTCTTS)- the success and leadership summit for women  will be held in  Mumbai, India on Sept. 30, 2025. United Breweries the Wella Company and Jio BP are leading as early partners for the summit.  HORP also called out India as a priority market for leadership excellence in support of India’s status as the fastest growing major economy in the world.  The summit will also celebrate the 2025 Break the ceiling touch the sky® Most Inspirational Women in Leadership in India list which will be announced ahead of the summit on Sept 30.  

Break the ceiling touch the sky® is a rapidly growing community of the world’s most inspirational female executives across industries. The 2025 India Edition of Break the ceiling touch the sky® offers participating organizations opportunities to: Network and build powerful new business connections; enhance their corporate reputation and employer brand; exchange best practices on leadership, Diversity & Inclusion, and success across industries and  train their leadership talent for greater contribution and impact.  The summit will include inspirational sharings on the future of work and leadership, the road to the C-suite, global leadership in a complex but interconnected world and also showcase valuable insights from HORP’s proprietary global research on gender balance and business impact. 

Research shows that gender- balanced led Companies outperform non gender-balanced led Companies. India has an incredible opportunity ahead of it with under 8% of executive management team members and under 18% of Boards members of Fortune India 500 Companies being female.  

Kavita Singh, Chief Human Resources Officer, United Breweries Ltd., shared, “Our purpose is to brew the joy of true togetherness to inspire a better world. We are pleased to partner with Break the ceiling touch the sky® and support this coming together of so many diverse minds and best practices from the world’s best companies and leaders and accelerate gender diversity in the workplace. Our message to women in leadership is to be assertive, and trust in your ability to break barriers. The ceiling isn’t as high when you decide to push past it.” 

Pravesh Saha, General Manager, South Asia, Wella Company shared, “Max Amen, Managing Director – UK & Ireland,  The Wella Company commented, “At Wella Company, we empower people to look, feel, and be their true selves. As an innovative global leader in the beauty industry, we combine our iconic 140+ years of history and industry expertise with our dynamic growth as a category-leading company. With this in mind, we are immensely proud to continue our partnership with Break the Ceiling Touch the Sky®  in India, in our shared mission to enable and inspire people to achieve greater success. Since 2017, we have partnered across multiple regions, reinforcing our commitment to driving positive impact.”

Nishi Vasudeva, Former Chairman & Managing Director, HPCL and Independent Director on the Boards of L&T Finance, Tata Power Renewable Energy and Crisil and Consultant, House of Rose Professional shared, “The advantages of gender balanced leadership have been extensively documented with the clear takeaway that gender balanced led companies deliver better on business, growth and social impact. The world’s largest and most respected Companies are becoming increasingly gender diverse at the top. The sharing of best practices amongst India’s most successful leaders at Break the ceiling touch the sky® is an excellent opportunity to invest not just in women, but in sustainable, better businesses.” 

Added Sam Balsara, Chairman, Madison World; “I have been involved as a speaker at Break the ceiling touch the sky® for several years and also honoured to serve as a current Break the ceiling touch the sky® Global Male Champion for Gender Equality. As a premier Media Agency, Madison has a unique role in shaping attitudes and mindset of leaders towards women overall and the continued advancement of women in leadership as a critical enabler of business. I am looking forward to sharing and learning at the 2025 India Edition of Break the ceiling touch the sky®.

Commented Anthony A. Rose, Chairman and CEO of House of Rose Professional Pte. Ltd. Ltd and author of the book Break the Ceiling Touch the Sky: success secrets of the world’s most inspirational women which inspired the summit, “The Break the ceiling touch the sky® summit enables companies to learn rapidly across industries amongst the world’s most successful companies (versus reinventing the wheel internally),  develop their leaders and accelerate business growth via gender-balanced leadership. We are delighted to be able to contribute to incredible India’s growth story via the Break the ceiling touch the sky® summit.”  

Since 2014, Break the Ceiling Touch the Sky®  has enabled the success of  over  50,000 leaders across over 600 companies globally via 38 international summits and other trainings. House of Rose Professional Pte. Ltd. (HORP) is a leader in global executive development via its Talent (BeliEVE® executive search) Training (Break the ceiling touch the sky® – the success and leadership summit for women) and Transformation (CEOSmith® – reputation, executive excellence and business advisory services for the C-Suite) verticals.  

TO LEAD AS A CORPORATE SPONSOR please email anthony@houseofroseprofessional.com 

TO SIGN AS A PARTICIPATING COMPANY visit https://houseofroseprofessional.com/india-edition-2025/ 

MEDIA AND CUSTOMER  INQUIRIES:

Anthony A. Rose at anthony@houseofroseprofessional.com

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