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Visit Dubai and Real Madrid announce landmark global partnership, supporting the destination’s ambitious growth plans for the next decade

NEW DELHI and DUBAI, UAE, Oct. 5, 2023 /PRNewswire/ — Visit Dubai and Real Madrid Club de Fútbol, two leading brands with joint values, ambitions and a dedication to excellence and innovation, have kicked-off a landmark collaboration. The multi-year agreement promises a range of exciting activations, special fan moments and unique experiences for Dubai and Real Madrid fans. The newly formed alliance will equally serve as a powerhouse platform to create new growth opportunities for both institutions, and support Dubai’s ambitious plans as part of its recently announced Dubai Economic Agenda – D33.

Being at the forefront of global sports entertainment with the world’s greatest club aligns perfectly with Dubai’s ambitious plans to consolidate its position among the top three global cities. Launching this October, the partnership encompasses both Real Madrid’s First Men and Women Football Teams, and brings a taste of Dubai to Santiago Bernabéu, offering fans unforgettable experiences and services of the highest standards.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol formalised the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, Chief Executive Officer of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.

Emilio Butragueño, Director of Institutional Relations of Real Madrid, commented: “We are very proud of this new partnership with Visit Dubai as the Club’s first Official Destination Partner.  Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world.”

Issam Kazim, CEO of DCTCM, commented: “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.”

Dubai’s strong public and private sector relations are at the heart of its success, and this new collaboration with Real Madrid further builds on a longstanding partnership that Emirates has cemented since 2011. It is also perfectly timed for the upcoming Real Madrid themed-park, at Dubai Parks and Resorts, the largest theme park destination in the Middle East, which will further expand the city’s diverse destination proposition. The park, which will be the world’s first Real Madrid themed-park, will feature a number of Real Madrid-related attractions, such as a museum, amusement rides and football skill games, as well as food and beverage outlets, and retail spaces selling official Real Madrid products.

Kazim added: “Driven by our mutual dedication to excellence, leadership, talent, and innovation, we look forward to enjoy great success together, and showcasing Dubai and Real Madrid’s winning spirit to the world.”

About Dubai’s Department of Economy and Tourism (DET)

With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators, in line with the goals of the Dubai Economic Agenda, D33, which aims to double the size of the emirate’s economy and consolidate its position among the top three global cities over the next decade.

Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.

DET is the principal authority for planning, supervising, developing and marketing Dubai’s business and tourism sectors. It is also responsible for licensing and classifying all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Economic Development Corporation (DEDC), Dubai Business Licence Corporation (DBLC), Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), Dubai SME, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Dubai Festivals and Retail Establishment (DFRE) and Dubai College of Tourism (DCT). 

Real Madrid Club de Fútbol

Real Madrid C.F. is a sport entity with 121 years of history. It is the club with the most European Cups of both football (14) and basketball (11) and was awarded by FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of the world, with more than 500 million followers on social media, and is for the fourth year in a row the most valuable football club in Europe according to The European Elite 2022 report. Real Madrid is the most valuable football brand in the world for Brand Finance for the fourth year in a row. More information about Real Madrid C.F. is available at www.realmadrid.com, the most visited football club website for the sixth consecutive year.

Brand video:

https://youtu.be/D7FRQ2JQSJ8

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KITABOO Converts a Textbook PDF Into a Working Student Simulation in Ten Minutes, With No Human Involvement

MUMBAI, India, June 26, 2026 /PRNewswire/ — Ten minutes is all it takes for KITABOO’s new AI capability to analyze a standard textbook PDF, isolate the exact concept students struggle with most, and engineer an interactive simulation around that specific learning friction point.

This automated pipeline instantly transforms flat text into an active digital environment: a physics chapter becomes a pendulum a student can control; an algebra lesson shifts into a digital balance scale; and a biology unit evolves into an ecosystem where students manipulate variables to observe cause and effect. The final output is delivered via a single, shareable URL that anyone can access instantly—no user accounts or logins required.

Publishers globally are sitting on years of curriculum content in PDF format. The quality of that content has never been the problem. The production cost of converting it into something genuinely interactive has been. A full conversion project has historically required a specialist team, a vendor engagement, and months of time. Most publishers have done the math and deprioritised it.

KITABOO’s new capability removes that constraint. By introducing an end-to-end automated pipeline, the platform allows publishers to bypass traditional development bottlenecks:

  • The AI instantly reads any uploaded PDF chapter, determines grade appropriateness, and targets core conceptual friction points.
  • Without any human involvement between upload and output, the system builds tailored, subject-specific simulations using the publisher’s own material.
  • The final interactive asset is delivered via a shareable URL, requiring no logins or user accounts for student access.

“K12 publishers have spent years building content that students deserve to actually interact with,” said Darshit Shah, K12 Lead at KITABOO. “What took a team and a production budget now takes ten minutes. That changes who can afford to go digital, and when.”

The timing matters. In the US, emergency federal education funding that kept many publisher production pipelines running ended in 2024. In Europe, governments are mandating digital transitions and accessibility compliance, while publishers are expected to absorb the cost from existing resources. The publishers who find a faster, lower-cost path to interactive content this year will be positioned for the adoption windows ahead. Those who wait are extending a gap that is already widening.

Publishers who want to test this with their own content can do so at: kitaboo.com/turn-textbook-into-interactive-learning

About KITABOO

KITABOO is a digital publishing and learning platform. The platform enables K12 publishers, educational institutions, and content providers to create, distribute, secure, and measure digital content across web and mobile platforms. KITABOO serves publishers in more than 25+ countries, supporting over six million active users across 7,000 school districts.

For more information, visit https://kitaboo.com.

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11 SPJIMR faculty featured in Ivey Publishing’s 2026 global Bestsellers and Classics cases’ lists

SPJIMR cases ranked among the most widely used teaching materials worldwide, reinforcing the institute’s growing influence in case-based management education

MUMBAI, India, June 23, 2026 /PRNewswire/ — Eleven (11) faculty members from Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) are featured in Ivey Publishing’s Bestsellers 2025–2026 list and Ivey Classics 2016–2026 list, which recognise the most widely used teaching cases globally across disciplines.

SPJIMR_Logo_1

These cases earned their place in classrooms because they provoke questions. The ones that endure are those that capture real dilemmas, invite multiple perspectives, and encourage learners to wrestle with uncertainty. This recognition of SPJIMR’s 11 faculty members reflect the value of creating learning experiences that challenge assumptions, spark debate, and help students think more deeply about complex managerial decisions.

Ivey Publishing, the case-publishing arm of Ivey Business School at Western University, Canada, compiles its annual Bestsellers and Classics lists based on classroom adoption data drawn from business schools globally. Cases are ranked by frequency of use within each discipline, making the lists a direct measure of pedagogical impact and educator trust.

With eight ranked positions across six disciplines in the Bestsellers list—Communications, Economics & Public Policy, Entrepreneurship, Management Science, Marketing, and Strategy—the recognition reflects SPJIMR’s sustained contribution to case-based management education in classrooms around the world and the growing relevance of India-rooted business insights.

SPJIMR cases in the Bestsellers 2025–2026 list

Discipline

Case title

SPJIMR faculty

Communications (#1)            

Is That an Order?

Prof. Vineeta Dwivedi and Prof. Tulsi Jayakumar

Economics & Public Policy (#2)

Inflationary Targeting in India: Replace, Rejig, or Reaffirm Targeting?      

Prof. Tulsi Jayakumar

Economics & Public Policy (#3)

Is Japan’s Monetary Policy a Rational Expectations Saga?

Prof. Preeta George and

Prof. Monika Gupta

Entrepreneurship (#6)

Savemom: The Smart Wearable Solution for Maternal Health Care

Prof. Renuka Kamath (with co-author Shrinath V.; PGDM 2007 alum)

Management Science (#3)

Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary          

Prof. Amol S. Dhaigude (with co-authors Shravan M. Parsam and Sidhartha Padhi)

Management Science (#8)    

JSW Steel Ltd.: A Logistics Dilemma        

Prof. Amol S. Dhaigude and Prof. Debmallya Chatterjee

Marketing (#1)           

Snaqary Snacks: Building a Start-Up Brand

Prof. Ashita Aggarwal (with co-author Suraj Commuri)

Strategy (#5)  

Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry          

Prof. Ashita Aggarwal and Prof. Rajiv Agarwal

The Classics 2016–2026 list recognises the 25 most-used cases of the past decade across a wide range of disciplines and topics, from general management, strategy and leadership to marketing and finance. It includes five SPJIMR faculty members

SPJIMR cases in the Classics 2016–2026 list

Discipline

Case title

SPJIMR faculty

General Management, International Business (#7)

Building a Backdoor to the iPhone: An Ethical Dilemma

Prof. Tulsi Jayakumar and Prof. Surya Tahora

Accounting, Entrepreneurship, International Business (#15)

Anandam Manufacturing Company: Analysis of Financial Statements

Prof. Vinay Goyal (with co-author S.K. Mitra)

Entrepreneurship, International Business, Marketing (#22)

Evoe Spring Spa: A Positioning Dilemma

 

Prof. Ashita Aggarwal and Prof. Renuka Kamath (with co-author Sunil Rao)

This year, Prof. Aggarwal and Prof. Kamath’s case on Evoe Spring Spa is among the four cases that have joined the Ivey Classics list for the first time.

Commenting on the recognition, Prof. Varun Nagaraj, Dean, SPJIMR, said, “Great teaching cases immerse learners in the complexity of decision-making. The global adoption of our cases reflects SPJIMR’s commitment to creating scholarship that is rigorous, relevant, and rooted in real-world challenges. We are particularly proud that many of these cases emerge from Indian contexts yet resonate with educators and students globally. This recognition reinforces our belief that management education is most powerful when it equips learners to navigate ambiguity with judgement, purpose, and responsibility.”

The 2026 recognition is the latest in an unbroken run of Ivey distinctions for SPJIMR faculty. It reflects a commitment to developing cases that are grounded in real business contexts and structured to generate insight that transfers across markets and industries. SPJIMR cases have covered topics as varied as macroeconomic policy, supply chain logistics, brand strategy, and maternal health technology, reflecting the breadth of the faculty’s research interests and their conviction that the classroom is itself a site of serious intellectual inquiry.

For more news and updates, visit our Newsroom.

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is recognised in the Financial Times MiM rankings as the #35 business school globally and among the Top 3 in India, ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially-conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information.

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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