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Zalando Launches Spring Campaign to Laud Society’s Champions & Celebrate Their Values

BERLIN, March 22, 2021 /PRNewswire/ —
Watch Hero Film and Images Here
Zalando, Europe’s leading online platform for fashion and lifestyle,  today launches its new campaign ‘Here to Stay’, celebrating those who stay true to their beliefs and take a stand for lasting progress. The campaign aims to foster a dialogue on core values such as diversity & inclusion and women’s empowerment, which inspire and encourage people around the world to broaden their views on topics such as gender fluidity and body positivity.
 
Launching on March 21st, the ‘Here to Stay’ Marketing initiative gives people and their values and stories a stage. Shot by Berlin-based fashion photographer Dan Beleiu, the campaign features a series of still images with real life pairings representing open dialogue on a different shared value relevant to the protagonists featured. Each image is overlaid with a bold statement signalling lasting progress on the highlighted value is ‘Here to Stay’; including ‘Sustainability. Here to Stay’, ‘Acceptance. Here to Stay’ and ‘Better Together. Here to Stay’. The campaign goes in line with Zalando’s ambition to contribute to a more inclusive future for everyone.
“This campaign is a celebration of values which are at the core of Zalando, specifically  embracing diversity and inclusivity. These values and the stories of real people matter a lot to us and allow us to engage with our diverse customers,” Barbara Daliri, Zalando’s Senior Vice President Sales & Marketing, comments, “Our values are intrinsic to who we are and how we work: Zalando actively supports an inclusive corporate culture with employees from 130 countries. Last year, we published the do.BETTER Diversity and Inclusion Report, laying out our long-term commitment to change towards our employees, partners and customers. This Spring initiative further underlines our ambition to be the Starting Point for Fashion for everyone.”
Accompanying the stills, is an emotive and vibrant hero film featuring global action takers including dancer, actor, model and diversity and inclusion advocate Luc Bruyere, who has consistently challenged the fashion industry’s ideals; Yann Horowitz, an openly gay skateboarder and LGBTQI+ activist, and body positivity advocate, Yolisa Mqoco. The hero film is set to an exclusive track written and produced by up and coming queer British rapper Mista Strange who also features in the film. It is shot by two directors, veterans Terence Neale and Gen Z director Emilie Badenhorst, who were paired together to mirror the open dialogue themes of the campaign.
The campaign will be brought to life across numerous formats: from the hero film directed by Neale and Badenhorst, stills photography by Beleiu and OOH, DOOH and owned social channels by the diverse cast of this campaign. The 360° campaign was created in collaboration with creative agency, Anomaly Berlin and will be rolled out across Europe, in all 17 of Zalando’s markets.
#HeretoStay
@Zalando 
Notes to Editors:
*All images and video content have been shot in accordance with government guidelines on COVID-19, specific to each country at the time of capture. All safety measures were put in place on all shoot locations throughout the world to ensure every single person featured was respecting COVID safety measures. 
About Zalando:
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe style to more than 38 million active customers in 17 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world-famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: our customers, partners and every valuable player in the Zalando story. Our goal is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact on people and the planet. www.zalando.com 
Instagram: @Zalando @zalando_beauty @zalando_man
Video – https://www.youtube.com/watch?v=tklMEpmR1G4 Photo – https://mma.prnewswire.com/media/1459165/Zalando_Here_To_Stay_1.jpg Photo – https://mma.prnewswire.com/media/1459166/Zalando_Here_To_Stay_2.jpg
 
 
 

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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