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Zapr Partners with PubMatic to Expand Addressability Footprint for Marketers in India

Marketers Benefit from Unique Data Segments to Integrate TV and Digital Campaigns Across PubMatic’s Premium Inventory
BENGALURU, India, Sept. 9, 2021 /PRNewswire/ — Zapr Media Labs, a fast-growing media-tech startup that provides granular TV viewership data and also one of the world’s largest offline media consumption repositories, today announced a partnership with PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, to make its unique audience data segments available across PubMatic’s publisher network in India.
Zapr uses best-in-class proprietary audio content recognition (ACR) technology to understand content consumption across TV and digital media for an audience of over 200 million users across India. Zapr’s deterministic profiling of audiences allows for more granular audience segmentation and targeting. These smart segments can be targeted across the mobile digital ecosystem based on their unique offline media consumption behaviour.
The partnership will enable media buyers to build integrated TV and digital plans by leveraging Zapr’s rich audience segments across all digital screens and channels — including mobile, connected TV, and the open web — on PubMatic’s premium inventory. The direct integration, via PubMatic’s Audience Encore, allows buyers to activate data at the supply level.
PubMatic’s Audience Encore is an audience data platform designed to improve how marketers and data owners transact by giving more control to the data owner and better ROI for the advertiser. Publishers with first-party data and data providers can simply upload their segments to Audience Encore, generate a Deal ID for single, recurring, or customized use, and then transact programmatically alongside premium PubMatic inventory in private or open marketplaces.
‘There is significant adoption of programmatic advertising in the India market, where it has become an integral part of most brands’ digital plans. This collaboration with PubMatic will expand the accessibility footprint of Zapr’s unique TV and behavioural segments for agency and brand partners’, said Bhavna Saincher, SVP, Revenue and Ad-Ops at Zapr. ‘Marketers can easily deploy their digital campaigns across 200 million profiled audiences to build scale on top of their media campaigns’.
Zapr uses media consumption data to help brands bridge the gap across two screens. Using Zapr segments, buyers can:
Extend the reach and impact of their TV plans Drive action-orientated engagement Reach under-exposed audiences Reach competitor audiencesUsers are defined based on more than 200 attributes collected from both online and offline consumption behaviour. Audiences include parents, working professionals, OTT viewers, audiences behind paywalls, and many more. Zapr’s advanced ACR technology is built with a ‘privacy by design’ approach, and all resulting segments are privacy focused and deterministic.
‘”With Zapr data available through PubMatic’s Audience Encore, our clients can expand their media campaigns and reach new, highly targeted audiences”, said Amit Yadav, Country Manager, South Asia at PubMatic. “The current festive season and IPL are a great time for brands to engage with consumers – this partnership provides an exciting opportunity to connect the dots between both TV and digital screens to drive better return on investment for advertisers.” 
About Zapr
Zapr Media Labs is a fast-growing media-tech startup funded by Star India, Flipkart, Saavn and is backed by several iconic angel investors. With unique, proprietary media consumption data at massive scale, Zapr bridges the gap between the offline and online worlds by enabling TV-to-Mobile audience engagement. Zapr works with advertisers as well as broadcasters to help them better understand media consumption, and target their audiences more efficiently across screens.
About PubMatic
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. With a globally distributed workforce and no corporate headquarters, PubMatic operates 14 offices and eight data centers across North America, Europe, and Asia Pacific.

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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