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GCCs to drive up to 50% of India office demand; US to dominate while UK & EU to gain share- says Colliers India
- US firms account for close to 70% of GCC leasing activity since 2020, followed by EU and UK companies at an 8-10% share each
- Ongoing trade agreements & deals likely to boost long-term office space demand across Technology, BFSI, Engineering & Manufacturing & Consulting sectors
- Annual Grade A office space uptake by GCCs can potentially reach 35-40 msf over the course of next few years
- Overall GCCs can drive up to 50% of India’s office space demand across the top 7 markets
BENGALURU, India, Feb. 20, 2026 /PRNewswire/ — India remains one of the fastest-growing major economies, with the IMF recently revising its GDP growth projections for 2026 upwards by 20 bps – from 6.1% to 6.3% (Jan 2026 World Economic Outlook update vs Oct 2025 update). A forecasted growth rate of 6.5% in 2027 also draws comfort from strength of domestic demand across economic sectors and recent positive developments with respect to multiple bilateral trade agreements. Free Trade Agreements (FTAs), Comprehensive Economic and Trade Agreement (CETA) and trade deals between India and the US, EU, the UK & France are in various stages of engagement and this is likely to enhance India’s long term export competitiveness and simultaneously reduce entry barriers, incentivizing global firms to expand their India operations across key sectors such as Technology, Banking & Financial Services (BFS), Engineering & Manufacturing, Consulting, etc. As global firms and capability centers from these countries increase their India footprint over the course of next few years, we envisage traction in real estate demand, particularly in Grade A offices and warehouses.
Trade agreements to fuel long-term demand across major office markets
Recent tariff rationalization and sector-specific trade facilitation measures under the anvil of ongoing bilateral engagements with the US, EU and the UK are expected to expand the market for global firms in India. In addition to enhancing the position of India as a competitive manufacturing destination in the APAC region, elimination of barriers in the service industry can potentially further attract GCCs into the country. Capability centers in India are increasingly likely to become integral centers of research, product development, engineering, advanced analytics, artificial intelligence, machine learning, and cloud computing.
Recent trade agreements & deal features: Select high impact sectors from a GCC demand (in India) perspective
|
Key sectors and segments |
Key features of Trade agreement/deal |
|||
|
Sector |
Segment |
India-US |
India-EU |
India-UK |
|
Technology |
Technology products & services |
Easing of licensing restrictions for Information Communication Technology goods |
– |
– |
|
BFSI |
Financial services |
Address discriminatory practices and barriers in digital trade |
Privileged access to financial service market in India |
– |
|
Engineering & Manufacturing |
Engineering & manufacturing goods |
Broad agreement to eliminate or reduce tariffs on all U.S. industrial goods |
Tariff reduction from 44% to 0% (electrical equipment and machinery) and 22% to 0% (iron & steel) |
– |
|
Automobiles |
Combination of quota and duty reduction mechanisms for luxury segment players |
Tariff reduction from 110% to 10%, with a quota of 250,000 vehicles per year |
Automotive tariff reduction from over 100% to as low as 10% through a tariff rate quota system |
|
|
Aircraft and components |
Intent of overall USD 500 Bn purchase including aircraft & its components by India over 5 years |
Tariff reduction from 11% to 0% for aircraft and spacecraft products |
– |
|
|
Chemicals & Pharmaceuticals |
Address long-standing barriers in medical devices |
Tariff reduction from 22% to 0% (chemicals) and 11% to 0% (pharmaceuticals) |
– |
|
|
Consulting |
Professional & Environmental services |
– |
Privileged access in India |
Provisions to promote trade in legal and environmental goods & services |
|
Source: Publicly available trade agreement & deal related documents, Industry, Colliers |
||||
“Recent trade agreements with the US, EU and UK can potentially boost foreign investments in country and amplify real estate demand across economic sectors including GCCs in India. This is likely to complement the regulatory push and ongoing policy tailwinds, boosting the annual demand for Grade A office space in India. We anticipate 35-40 million sq.ft. of annual GCC leasing, accounting for 40-50% of the overall office space demand over the course of next few years. While technology-based GCC demand from US firms can stabilize, we anticipate increasing traction from companies of EU and UK origin, especially within the engineering & manufacturing, BFSI and consulting domains,” says Arpit Mehrotra, Managing Director, Office Services, Colliers India.
GCCs account for ~40% of the Grade A office demand across top 7 cities
India’s office market has scaled up significantly in recent years with consecutive demand peaks in the post-pandemic era. This scaling up has been powered by GCCs, which have moved beyond cost-arbitrage centers and transitioned into innovation-driven globally integrated knowledge & research hubs. Of the 310 million sq ft. of cumulative office space demand since 2020, GCCs have accounted for around 117 million sq ft of office space, representing 38% of the overall leasing activity in India. In fact, the steady growth in GCC demand is evident from the increase in space uptake from around 16 million sq ft in 2020 to close to 30 million sq ft in 2025. Simultaneously, their share in India’s overall leasing activity has increased from sub 30% levels few years ago to over 40% in 2025, further adding credentials to the ongoing transformation of GCCs. Notably, GCCs headquartered in the US, EU and UK continue to drive this transformation – contributing nearly one-third of the overall office space demand in India since 2020.
Trends in Grade A gross absorption and GCC leasing
|
2020 |
2021 |
2022 |
2023 |
2024 |
2025 |
2020–2025 |
|
|
Total Grade A office leasing (msf) (A) |
30.3 |
33.0 |
50.3 |
58.2 |
67.2 |
71.5 |
310.5 |
|
GCC leasing (msf) (B) |
16.3 |
13.2 |
14.7 |
18.2 |
25.7 |
29.2 |
117.3 |
|
Overall GCC share (%) (C=B/A) |
54 % |
40 % |
29 % |
31 % |
38 % |
41 % |
38 % |
|
Leasing by US based GCCs (msf) (D) |
11.5 |
10.3 |
10.6 |
12.0 |
17.4 |
20.7 |
82.5 |
|
Leasing by EU based GCCs (msf) (E) |
3.1 |
1.2 |
2.1 |
3.5 |
1.8 |
0.0 |
11.7 |
|
Leasing by UK based GCCs (msf) (F) |
0.4 |
0.4 |
1.3 |
0.8 |
2.9 |
3.2 |
9.0 |
|
Total Grade A office leasing by US, EU and UK based |
15.0 |
11.9 |
14.0 |
16.3 |
22.1 |
23.9 |
103.2 |
|
Share of US, EU & UK in GCC leasing (%) (H=G/B) |
91 % |
89 % |
95 % |
90 % |
86 % |
82 % |
88 % |
|
Share of US, EU & UK based GCCs in |
50 % |
36 % |
28 % |
28 % |
33 % |
33 % |
33 % |
|
Source: Colliers |
|||||||
Distinct demand patterns across US, EU & UK based firms to accentuate occupier diversification
Interestingly, ongoing trends reveal distinct India expansion strategies of GCCs across the US, UK and EU. Demand from US headquartered GCCs continue to be dominated by Technology firms (47% share in US based GCC leasing), alongside a notable presence of BFSI companies (21% share). EU-origin companies are predominantly anchored in Engineering & Manufacturing sector, which accounts for ~60% of their GCC demand in India. Tariff concessions and secured market access in the India-EU trade agreement can indirectly boost office space demand from such firms in India. Meanwhile, UK-origin GCC demand patterns show a diversified occupier profile led by BFSI firms (29% share) and Consulting players (23% share).
Sector-wise GCC demand break-up (2020–2025)
|
US |
EU |
UK |
Others |
Overall GCCs |
|
|
Cumulative leasing (msf) |
82.5 |
11.7 |
8.9 |
14.2 |
117.3 |
|
Share in GCC leasing (%) |
|||||
|
Technology |
47 % |
14 % |
18 % |
30 % |
39 % |
|
BFSI |
21 % |
6 % |
29 % |
20 % |
20 % |
|
Engineering & Manufacturing |
11 % |
59 % |
3 % |
28 % |
17 % |
|
Healthcare |
6 % |
10 % |
6 % |
11 % |
7 % |
|
Consulting |
5 % |
2 % |
23 % |
4 % |
6 % |
|
Others |
10 % |
9 % |
21 % |
7 % |
11 % |
|
Source: Colliers |
|||||
In fact, GCC leasing is increasingly becoming broad-based, with global companies across sectors expanding their operations in India. Moreover, leasing volumes by BFSI, engineering & manufacturing, and healthcare GCCs have been on the upswing in recent years. While US GCCs have driven space uptake, accounting for nearly 70% of the total GCC demand since 2020, their share is expected to moderate over the next few years. Simultaneously, driven by the trade agreements, EU & UK based GCCs are expected to gain traction in the near-mid term.
“GCCs will continue to anchor India’s office space demand, supporting the ongoing scale-up and diversification of occupier base. With global trade frictions relatively moderating, supported by recent developments pertaining to bilateral agreements between India and its leading trade partners, we envisage positive sentiments to translate into traction across key demand drivers of Indian office market. Although GCC leasing will continue to be driven by technology sector, the demand is likely to become broad-based, with BFSI and engineering & manufacturing firms expected to contribute 40–50% of the space uptake in 2026,” says Vimal Nadar, National Director & Head of Research, Colliers India.
Overall nuanced demand patterns underscore the Indian GCC ecosystem alignment with high-value, domain-intensive functions rather than transactional back-office operations. Additionally skilled talent availability and cost arbitrage will continue to fuel expansion of capability centers in India.
About Colliers
Colliers (NASDAQ: CIGI) (TSX: CIGI) is a leading global diversified professional services company, specializing in commercial real estate services, engineering consultancy and investment management. With operations in 70 countries, our 22,000 enterprising professionals provide exceptional service and expert advice to clients. For nearly 30 years, our experienced leadership – with substantial inside ownership – has consistently delivered approximately 20% compound annual investment returns for shareholders. With annual revenues exceeding $4.5 billion and $99 billion of assets under management, Colliers maximizes the potential of property, infrastructure and real assets to accelerate the success of our clients, investors and people. Learn more at corporate.colliers.com, Twitter @Colliers or LinkedIn.
Media Contact:
Sukanya Dasgupta
National Director, Marketing & Communications | India
Sukanya.dasgupta@colliers.com
+91 9811867682
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Firstsource Partners with Typeface to Launch Agentic Marketing Services
New full-stack offering turns content operations into an agentic growth engine
NEW YORK and MUMBAI, India, April 30, 2026 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced the launch of a new offering — Agentic Marketing Services — in partnership with Typeface, the marketing orchestration engine for the world’s leading enterprises. The offering is designed to help enterprises move from marketing ambition to scale by transforming, implementing, and operating AI-native marketing systems. It transforms marketing operations into a scalable growth engine and delivers measurable top-line revenue growth beyond operational efficiency alone.
Agentic AI is redefining how enterprises think about the customer lifecycle, and marketing content sits at the center of that transformation. Enterprises deploying AI-driven personalization are seeing up to 40% higher revenue compared to their peers. Content operations is both a growth lever and an efficiency play for CMOs: roughly 30% of CMO budgets go to content; approximately 55% of content work is manual — resizing, localization, brand compliance — while 90% of those manual workflows can be AI-enabled.
“At Firstsource, our approach has been about moving beyond traditional boundaries to build adaptive, intelligence-led ecosystems that deliver measurable outcomes. Content operations is now the most disrupted layer of the modern marketing stack, with Large Language Models reshaping the entire value chain — from ideation and production to governance and distribution — making it both the biggest near-term efficiency opportunity and the most exposed surface area in enterprise marketing,” said Ritesh Idnani, MD and Chief Executive Officer of Firstsource.
“CEOs and CMOs are not looking for a consultancy that hands off a roadmap or an agency that operates in silos — they want a partner who can transform, implement, and operate marketing systems end-to-end. By combining micro-segmentation, personalization, and deep industry context, we help clients build acquisition, engagement, and retention engines that are intelligent, compliant, and scalable. Typeface brings the AI technology to generate personalized, on-brand, compliant content at scale, and Firstsource brings deep experience in customer operations, especially in regulated industries like banking, financial services, healthcare, and retail. Together, we enable enterprises to plan, build, and run modern marketing — turning content operations into a compounding growth engine and delivering outcomes, not just effort.”
The partnership extends the capabilities announced with Typeface’s recent Marketing Orchestration Engine launch — bringing governed AI systems into full-stack marketing operations for regulated enterprises.
“AI only transforms marketing when it’s embedded into the workflows that drive real customer outcomes,” said Abhay Parasnis, Founder & CEO of Typeface. “Firstsource brings deep industry expertise and operational rigor in highly regulated environments. Together, we’re helping enterprises turn AI ambition into operational reality, embedding governed intelligence into the systems that power durable growth.”
While Typeface provides the orchestration layer that unifies brand intelligence, AI agents, and enterprise systems, Firstsource brings the operational expertise and insights to enable effective decision making and implement and run these systems in complex, regulated environments. Together, they redesign how growth is driven — focusing on the moments, segments, and mechanisms that truly move the needle — enabling enterprises to shift from fragmented activity to scalable, revenue-led execution.
Industry view
“In retail, seasonality and micro-segmentation are where revenue is won or lost. Every peak moment demands thousands of personalized variants across marketing, service, and customer operations — and the retailers who get this right see real movement on acquisition, conversion, and retention, not just efficiency. What makes the Firstsource–Typeface offering different is that it is not another tool — it is an operating capability. Pairing agentic AI with embedded marketing operations is exactly what retailers need to move from broad campaigns to true lifecycle-driven engagement. For the industry, this is a meaningful step-change in how growth gets engineered.”
– Dave Kimbell, Ex-CEO Ulta Beauty; Firstsource Advisory Board Member
“Healthcare payers sit on a real paradox: a huge share of member communication is locked inside PHI and claims workflows where the rules are clear and rightly strict — but the biggest lever on affordability lives outside that envelope, in how payers engage members on wellness, prevention, plan literacy, and proactive disease management. That is a white-space opportunity the industry has barely touched. This is where marketing AI services can genuinely move the needle. With micro-segmentation and agentic content, payers can reach the right member with the right nudge at the right moment — entirely within compliant, non-PHI pathways — and shift the engagement model from acquisition and retention to lifelong wellness. That is how you make healthcare more affordable, improve member experience, and strengthen the economics of the plan at the same time. The Firstsource–Typeface offering is one of the few capabilities purpose-built to operate at that intersection of compliance, personalization, and outcomes.”
– Paul Sanford, Ex-EVP Operations, Cigna Group; Firstsource Advisory Board Member
About Firstsource
Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management.
With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for firms in the world’s most regulated industries. (www.firstsource.com)
About Typeface
Typeface is a marketing orchestration engine for the world’s leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale — connecting seamlessly with platforms like Salesforce, Microsoft, and Google — to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai.
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Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals
HYDERABAD, India, April 30, 2026 /PRNewswire/ — The School of Arts and Design at Woxsen University, in collaboration with the Public-School Principals’ Association (PSPA), conducted a Principal Leadership Programme on April 27, bringing together 30 principals from leading schools across Hyderabad for an immersive, design-led learning experience focused on rethinking leadership in contemporary education.
Participating institutions included Delhi Public School, Sloka International School (Tukkuguda), Jain Heritage Cambridge School, AVN Vida International School, CMR School (Medchal), and Gitanjali High School, among others. Designed as a hands-on, studio-based workshop, the programme moved beyond traditional formats, enabling participants to engage in collaborative problem-solving, systems thinking, and real-world leadership challenges.
The programme was delivered by Woxsen’s Centre for Learning Design (CLD) and the David Dunne Design Thinking Lab, and was guided by the university’s ERS (Ethics, Responsibility and Sustainability) framework, reflecting an integrated and purpose-driven approach to leadership development.
Through guided design thinking exercises, principals explored new approaches to decision-making, innovation in school ecosystems, and building student-centric learning environments. The interactive format encouraged peer exchange and practical application, making the experience directly relevant to institutional leadership.
Rajendra Prasad, President of the PSPA, said, “The School Principals’ Leadership Workshop at Woxsen University was well organized and delivered with great impact. The sessions were highly engaging and insightful, and the programme received overwhelming positive feedback from participants for both its content and overall experience.”
Dr. Ashok Pandey, Member of the PSPA Leadership Team, shared, “An inspiring day at the picturesque Woxsen University campus, engaging with exceptional school leaders committed to designing the schools of tomorrow.”
Dr. Adity Saxena, Dean, School of Arts & Design, said, “This programme is aligned with Woxsen’s core pillar of Ethics, Responsibility and Sustainability, reinforcing our commitment to purpose-driven education. We see our role as bridging ideas, institutions, and impact in education, and we are grateful to PSPA and Rajendra Prasad for this meaningful collaboration.”
The initiative reflects Woxsen University’s commitment to strengthening the school education ecosystem in Telangana by building leadership capacity and fostering future-ready thinking among educators. Following the workshop, the PSPA leadership team engaged in a strategic discussion with Dr. Adity Saxena to explore future collaboration opportunities.
Building on the momentum of the programme, Woxsen University and PSPA are exploring the launch of a structured Principal Leadership Certificate Programme. The proposed initiative aims to institutionalize leadership development for school heads and further strengthen the region’s education ecosystem through sustained, practice-oriented engagement.
About Woxsen University, Hyderabad
Woxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 175 Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B. Arch Private Institutes.
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HarperCollins is proud to announce the publication of The Book of Daily Brilliance: 111 Days to Transformation by Pamela Puja Kirpalani
Published by HarperCollins
Hardback | Non-Fiction/Self-Help | 140 pp | INR 399
Available wherever books are sold | Releasing on 24 April 2026
NEW DELHI, April 29, 2026 /PRNewswire/ — HarperCollins Publishers India is thrilled to announce the publication of The Book of Daily Brilliance: 111 Days to Transformation by Pamela Puja Kirpalani, a practical guide towards a spiritual and psychological transformation.
ABOUT THE BOOK
Everyone in the world has good days and bad days. But what if there was a way to unleash one’s radiant self every day? Something simple yet profound—something the reader could reach for every day to centre themselves and remember what really matters.
The Book of Daily Brilliance is designed to speak to the heart and the highest self. Meant to be read over 111 days and covering topics that resonate with all—relationships, self-worth, love, pain, abundance, manifestation, surrender and much more—this daily reader will guide the one through a gentle yet powerful spiritual and psychological journey.
There is no fixed start date. No pressure to be perfect. If a day is skipped or there is a pause for a while, that is okay. All that’s needed to do is come back when it feels right. For those who choose to commit to the 111-day journey, the experience reveals the unfolding of a deeper truth within.
So, take a deep breath. Open the page to Day 1 and let this be an invitation to return to oneself —one day, one page, one insight at a time.
Pamela Puja Kirpalani says, “One page can really just change the way you show up for your life. I wrote The Book of Daily Brilliance to be something you return to, not just read once — a daily pause that brings clarity, perspective and healing. In a fast-paced world, I believe even a single mindful page a day can create powerful inner psychological shifts. This 111 Daily Reader is my way of helping people reconnect with themselves— and if it helps someone feel more present, more grounded, and more like themselves, then it has done exactly what I hoped it would.”
Sachin Sharma, Publisher, HarperCollins India, says, “The Book of Daily Brilliance offers a perfect pause amidst the busyness of life. Readers will appreciate how the book gently guides them through a journey of transformation—without any pressure—one step, one day at a time.”
ABOUT THE AUTHOR
Pamela Puja Kirpalani is the Founder of Inner High Living and a distinguished thought leader in the world of behavioural psychology and neuro-behaviour. Her vision materialized as she started coaching individuals, couples and parents on achieving their goals initially using Neuro-linguistic Programming (NLP) as a modality. She is certified by ABNlp (Australian Board of Neuro-Linguistic Programming), IEMT (Integrated Eye Movement Technique) Practitioner, member of the APSS Singapore and the NLP Association of Singapore.
ABOUT HARPERCOLLINS INDIA
At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 2,000 titles across print and digital formats. Our authors include APJ Abdul Kalam, Agatha Christie, Amish Tripathi, Amitav Ghosh (Erasmus Prize 2024), Jhumpa Lahiri, Paulo Coelho, Raghuram Rajan, Sudha Murty, Ruskin Bond and many more.
HarperCollins India has been honoured with seven Publisher of the Year awards and proudly represents global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne and National Geographic Children.
We have also been certified as a Great Place to Work for two consecutive years, a testament to our culture, creativity and people.
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Firstsource Partners with Typeface to Launch Agentic Marketing Services
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