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Godrej Agrovet Reiterates its Commitment to Handhold Indian Farmers on Kisan Diwas

#SeedsofGoodness highlights impact of weather on Indian farmers and how company is addressing it 

MUMBAI, India, Dec. 23, 2024 /PRNewswire/ — Godrej Agrovet Limited, one of India’s leading diversified agri-business company, has unveiled a brand film leading to Kisan Diwas 2024. Titled #SeedsofGoodness, the film reiterates company’s commitment of handholding and standing shoulder-to-shoulder with our country’s farmers amidst continuously evolving climatic and, hence, farming conditions.

Godrej Agrovet Limited Logo

Conceptualized and executed by Godrej Industries Group’s Corporate Brand and Communications team along with Creativeland Asia, #SeedsOfGoodness showcases different on-field initiatives being undertaken by Godrej Agrovet to uplift farming families.

To watch the video: Link

Speaking about the film, Balram Singh Yadav, Managing Director, Godrej Agrovet Ltd., said, “Today, rising temperatures and unpredictable weather patterns, including seasonal and prolonged rains, directly impact yield and income of Indian farmers – the ones who feed our nation. Advances in science and technology now enable us to predict and refine farming practices, and at Godrej Agrovet, we remain steadfast partners to our farmers through continuous innovation. By providing them holistic support and solutions, we aim to help them overcome these challenges. This Kisan Diwas, on behalf of our entire company, I extend my heartfelt gratitude to our farmers and reaffirm our commitment to their upliftment.”

Burjis Godrej, Executive Director, underscored the company’s core mission of empowering farmers with sustainable solutions, positioning it at the heart of Godrej Agrovet’s vision. Rajavelu K. N., CEO – Crop Protection Business, outlined the company’s focus on introducing innovative measures to address the growing challenges posed by pests and weeds. Capt. A.Y. Rajendra, CEO – Animal Feed & Godrej Maxximilk, emphasized the critical role of high-quality animal feed in improving livestock health and farmer income. He also highlighted the importance of genetic advancements to boost milk production without compromising animal welfare. Bhupendra Suri, CEO – Godrej Jersey, elaborated on initiatives aimed at enhancing milk output, while Abhay Parnekar, CEO – Godrej Foods, stressed the necessity of robust infrastructure to optimize poultry productivity. Sougata Niyogi, CEO – Oil Palm Business, highlighted the significance of soil testing and drip irrigation systems for achieving sustainable and successful oil palm cultivation. Dhrubajyoti Banerjee, CEO – Aqua Feeds, detailed the measures being implemented to support aquaculture farmers, particularly during harsh winter conditions.

Anu Joseph, Co-Founder and Creative Vice-Chairman of Creativeland Asia, shared, “This film is a tribute to the resilience of Indian farmers and Godrej Agrovet’s commitment to helping them battle the challenges of climate change. It highlights the partnership between Godrej Agrovet and the Kisan in sowing the #SeedsOfGoodness for a sustainable and secure future. The idea was to bring the perspective of Godrej Agrovet’s leaders to life.”

The Godrej Industries Group continues to leverage synergies across the group to uplift the farming families. Since 1991, Godrej Agrovet’s team has been at the forefront of innovation and handhold farmers who feed our nation.

About Godrej Agrovet Ltd:

Godrej Agrovet Limited (GAVL) is a diversified, Research & Development focused food and agri-business conglomerate, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. GAVL holds leading market positions in the different businesses it operates – Animal Feed, Crop Protection, Oil Palm, Dairy, Poultry and Processed Foods. GAVL has a pan India presence with sales of over a million tons annually of high-quality animal feed. Our teams have worked closely with Indian farmers to develop large Oil Palm Plantations, which is helping in bridging the demand and supply gap of edible oil in India. In the crop protection segment, the Company has strong presence in the B2B segment through its subsidiary Astec Lifesciences and through its extensive distribution, network pan-India delivers innovative agrochemical offerings catering to the entire crop life cycles. In Dairy, Poultry, and Processed Foods, the company operates through its subsidiaries Creamline Dairy Products Limited and Godrej Tyson Foods Limited. Apart from this, GAVL also has a joint venture with the ACI group of Bangladesh for animal feed business in Bangladesh.

For more information on the Company, please log on to www.godrejagrovet.com

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Applause Entertainment Launches ‘ApplaToon’ – A New Animation Channel on YouTube

Debuts Original Animated Series Kiya & Kayaan, based on ACK junior from Amar Chitra Katha

MUMBAI, India, April 22, 2025 /PRNewswire/ — Turning the page to an exciting new chapter in its storytelling journey, Applause Entertainment today announced the launch of its dedicated kid’s animation channel, ‘ApplaToon’, exclusively on YouTube. Created for young minds, ApplaToon kicks off with its first original animated series Kiya & Kayaan — based on popular Amar Chitra Katha Junior Library. The makers released the official trailer today, offering a first glimpse into the magical world of the show. The series premieres on April 25 on the ApplaToon YouTube channel. 

Link – https://youtube.com/@applatoon?si=7DTW-qAIH-8U_hwL

Aimed at children aged 4 to 8 years, Kiya & Kayaan follows the adventures of two imaginative siblings who stumble upon VR headsets that whisk them away to Storyland, a spellbinding world built on iconic stories from Indian mythology and folklore. As they journey through fantastical realms, they encounter ancient wisdom, mythical beings, and thrilling quests, all while discovering the values of curiosity, courage, and compassion.

Applause Entertainment, in a landmark partnership with Amar Chitra Katha, has acquired rights to adapt over 400 iconic stories from its celebrated comic book universe. Kiya & Kayaan is the first in a vibrant slate of animated series reimagining India’s timeless tales. Created by Applause Entertainment and directed by Sanjeev Sahoo, the production partners on the series are Popcorn Animation Studio, Prayan Animation Studio Pvt. Ltd., Living Pixels, and Warnick Studios.

Sameer Nair, Managing Director, Applause Entertainment, said, “With ApplaToon, we’re venturing into an entirely new creative space — kids animation and it’s both exciting and deeply purposeful. This is not just a new vertical for us; it’s a chance to shape young imaginations through powerful Indian storytelling. With Kiya & Kayaan, based on the timeless Amar Chitra Katha Junior Library, we’re bringing heritage to the here-and-now, combining technology, mythology, and heart. YouTube gives us the perfect playground to do this at scale, taking Indian stories to global audiences.”

Preeti Vyas, President & CEO, Amar Chitra Katha, said,For decades, Amar Chitra Katha has introduced generations of readers to the richness of Indian heritage through its iconic comics. We’re thrilled to see our stories come alive in a new format with Kiya & Kayaan. Animation opens up magical new possibilities for children to engage with Indian mythology, folk tales, culture, history, and values. Our collaboration with Applause Entertainment is a step towards making timeless tales both accessible and exciting for today’s digital-first kids.”

Catch the magic of Kiya & Kayaan starting April 25 on ApplaToon.

New episodes drop on every Tuesday and Friday.

About Applause Entertainment:

Applause Entertainment is a leading Content & IP Creation Studio with a focus on premium drama series, movies, documentaries and animation content. A venture of the Aditya Birla Group, led by media veteran Sameer Nair, the studio has produced and released popular series across genres and languages which includes shows like Black Warrant, Criminal Justice, Scam 1992: The Harshad Mehta Story, Scam 2003: The Telgi Story, Rudra: The Edge of Darkness, Mithya, Undekhi, Kafas, Bhaukaal and others that have gone on to win acclaim and applause. The content studio has recently forayed into theatrical movies with the acclaimed film ‘Zwigato’, Tamil hit ‘Por Thozhil’, a rom-com ‘Do Aur Do Pyaar’, direct to streaming ‘Sharmajee Ki Beti’ and a docu-series ‘Modern Masters’. Currently in production is also a robust slate of film, animation and docu-series. Applause has partnered with leading platforms like Netflix, Disney+Hotstar, Amazon Prime Video, Sony LIV and ZEE5 for its creative output.

Photo: https://oyefilmy.com/wp-content/uploads/2025/04/applause-entertainment-launches-applatoon-a-new-animation-channel-on-youtube-1.jpg

 

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Taggd launches IDJ Lighthouse Series Podcast on Latest Hiring Trends and Best Practices

NEW DELHI, April 22, 2025 /PRNewswire/ — Taggd, a leading digital recruitment platform in India, has launched the “India Decoding Jobs Talent Council Lighthouse Series,” a new podcast series featuring Chief Human Resources Officers (CHROs) and talent acquisition leaders from top companies in India. Hosted by Mr. Devashish Sharma, Member, National Committee for Skills & Livelihood, Confederation of Indian Industry and Founding Member & CEO of Taggd, the series explores emerging hiring trends, workforce transformation, and the future of talent acquisition in India. The IDJ Talent Council Lighthouse Series aims to democratize talent intelligence by offering actionable insights, strategic foresight, and real-world best practices directly from the industry’s top minds.

Taggd has already launched two episodes of the series. While inaugurating the series, Mr. Devashish Sharma shared, “The India Decoding Jobs Talent Council Lighthouse Series is a landmark initiative that will redefine the HR landscape in India. By engaging in conversation with CHROs, we aim to provide actionable strategies and insights that will empower businesses, academia, and policymakers to navigate the swiftly changing talent landscape adeptly and effectively. This series will not only shape the future of talent acquisition but also contribute significantly to India’s growth story.” 

The inaugural episode of the series features a compelling conversation with Mr. Tarun NP Varma, Global Chief Human Resources & Sustainability Officer at Tata Consumer Products.

Mr. Tarun NP Varma stressed the importance of true diversity, including mindsets from all regions of India, not just metro cities. One of the key takeaways from the episode was, To build a future-ready workforce, companies must embrace diversity in its truest sense—not just in demographics but in mindsets—and shed restrictive hiring practices like campus exclusivity. The focus should be on finding talent that resonates with customers and aligns with the organization’s values,” he said. He also advocated for skill-based hiring over pedigree, focusing on skills and value chains.

In the second episode, Kevin Freitas, CHRO at Dream11, shared powerful insights on attracting, retaining, and developing top talent in today’s dynamic job market. On the aspect of diversity, Mr. Kevin Freitas said “Diversity is not based on what you see, it’s how you feel every day, and as long as we are giving that to people, you know we are on a winning team.” Mr. Devashish Sharma added while appreciating Dream 11’s efforts to incorporate diverse cultures “Diversity from thought, from the ability to participate in decisions, getting your voice heard, your thought tabled irrespective of your position in the organization”. The episode delves deeper into the spirit of Dream 11, employees’ passion for sports and its effort to cultivate resilient work culture.

Therefore, the Taggd IDJ Talent Council Lighthouse Series is insightful and strategically important for business leaders, HR professionals and recruiters, academia and policymakers, and jobseekers navigating a rapidly evolving talent market and digitization.

Available on YouTube, Spotify, and LinkedIn, the series invites listeners to go beyond textbooks and gain first-hand perspectives from those shaping India’s talent future.

Stay tuned for upcoming episodes, where marquee experts in the talent acquisition industry from India’s top companies will share their impeccable journeys, forward-thinking strategies, and invaluable expertise! Such transformative conversations will truly redefine the future of talent acquisition.

About Taggd

Taggd, India’s Digital Recruitment firm, is recharging talent acquisition for Indian and Multinational Enterprises with its industry-leading solutions. With a record of matching 55,000 jobs with the right candidates across 14+ sectors annually, Taggd combines data and human knowledge to provide businesses with ready-to-hire talent. It has partnered with prominent brands like Honeywell, Tata Motors, Mahindra & Mahindra, HPE, Hyundai, Wipro and many more to deliver its Talent Mandate successfully.



Taggd’s expertise in recruitment strategies, talent network access, and data intelligence has solidified its position as a leader in the industry. It is the only RPO player from India to feature as a Star Performer in Everest Group’s RPO PEAK Matrix® Assessment 2024 – Asia Pacific.

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Salon-Science Meets Prestige Beauty: Nexxus New York Makes a Striking India Debut with Sobhita Dhulipala

Launch Event Unveils Trillion Protein Hair Revival Ritual & Ultra-Luxe Gold Artist Showcase

MUMBAI, India, April 21, 2025 /PRNewswire/ — Hindustan Unilever Limited marked a luxurious new chapter in India’s premium beauty landscape with the grand unveiling of Nexxus New York Salon Hair Science, introducing the revolutionary PROMEND range at an exclusive event held at Famous Studios in Mumbai. With an evocative theme of ‘Bond Together’, the event brought together salon-grade science, deep proteomic expertise, and a sophisticated sensorial universe to Indian consumers for the very first time.

THE GOLD STANDARD OF LUXURY HAIRCARE

True to its iconic roots, the highlight of the evening was the hero product – Nexxus PROMEND Resurrection Hair Oil-in-Serum – brought to life through an exquisite artistic installation. In a spectacular statement of luxury, Nexxus revealed an 18k real gold rendition of its iconic golden bottle, crafted by artisans to echo the brand’s philosophy: when science meets luxury, hair shines like gold. This bespoke artist play reinforced Nexxus’ prestige positioning, personifying its aspirational DNA and establishing its hero product as a future cult classic.

SCIENCE THAT SHINES

Taking center stage alongside the glamour were two immersive science demonstration zones that visually brought the promise of proteomic repair to life.

  • The Cuticle Transformation Zone offered a microscope-led analysis of untreated vs. Nexxus-treated hair, showcasing the visible revival of damaged cuticles—smoothened, strengthened, and sealed post-treatment.
  • The Protein Preservation Test used a protein indicator solution to compare regular shampoos with Nexxus. The test revealed significantly reduced protein loss—validating the 80% protein bleed reduction claim and underlining the efficacy of the Trillion Protein Transfusion technology behind Nexxus.

THREE SIGNATURE ZONES OF ENGAGEMENT

The event design blended immersive storytelling with high-touch elegance:

  • The Golden Tunnel & Glam Board led guests into a world of movement, shine, and transformation—amplified by a breathtaking aerial hoop performance that reflected the flowy, featherlight beauty of Nexxus-treated hair.
  • The Hero Room housed a 5-ft life-sized golden Nexxus bottle along with a stunning product wall, displaying the full PROMEND Repair, Moisture, and Oil Resurrection range, highlighting claims like ‘2X smoother,’ ’12X stronger,’ and ‘6 drops to virgin hair.’ 
  • The Nexxus Salon Experience Zone offered a luxe experiential showcase that paid homage to the brand’s 40+ year professional salon heritage from New York, complete with a salon-style installation where science, performance, and prestige came together seamlessly.

A STARRY NIGHT WITH SOBHITA DHULIPALA

Leading the brand’s Indian narrative was actor and style icon, Sobhita Dhulipala, who made a glamorous appearance as Nexxus’ newly announced Brand Evangelist. With effortless elegance and a strong belief in conscious beauty choices, Sobhita mirrored the brand’s modern muse—refined, empowered, and self-assured.

“Nexxus is where luxury meets science—and I’m thrilled to be part of its journey in India. Nexxus doesn’t just care for your hair, it transforms it. It’s like bringing the power of a salon and the precision of science into your everyday ritual,” said Sobhita Dhulipala.

BRINGING SALON-GRADE SCIENCE TO INDIA The launch also featured insights from Harman Dhillon, Executive Director – Beauty & Wellbeing, Hindustan Unilever, who presented the keynote and unveiled the vision behind Nexxus’ India journey.

“We’re excited to bring Nexxus to India—a brand that embodies the future of haircare: precise, effective, and powered by science. Nexxus is designed to offer Indian consumers transformative results while indulging them in a luxurious experience,” said Harman Dhillon.

AVAILABILITY & PRICING Nexxus New York’s PROMEND range is now available on leading e-commerce platforms—Nykaa, TIRA, Zepto, Amazon, and Myntra—and exclusively at www.nexxus.in. Pricing starts at Rs 1599 for Shampoo, Rs 1899 for the Hair Mask & the Hair Serum in Oil at Rs 2499.

About Nexxus:

Founded in 1979 by renowned cosmetologist and hair scientist, Jheri Redding, Nexxus is one of the first brands to infuse hair products with proteins—harnessing the power of proteomics (the study of hair proteins at a molecular level).

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