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Leading travel show in Asia, 2024 edition of OTM receives an overwhelming response from global tourism markets

  • With 50 percent increase in scale, already registers 95 percent sold-out exhibition space 
  • Connects 35,000 travel professionals, 1600+ exhibitors across 60 countries and 30 Indian states/UTs 

MUMBAI, India, Jan. 24, 2024 /PRNewswire/ — OTM 2024, the leading travel show in Asia, scheduled from 08-10 February 2024 at the Jio World Convention Centre, BKC, Mumbai, is all set to bring together an impressive lineup of over 1600 exhibitors and more than 35,000 industry professionals from 60+ countries and 30 Indian States & UTs. Uniting new exhibitors and global destinations, the event will see the debut of new countries in the Indian market via OTM. Additionally, destinations that have previously been promoted in India are making a substantial impact by showcasing themselves with larger pavilions. The show size has grown by over 50 percent compared to its 2023 edition.

Amidst and post-pandemic, domestic travel became a crucial pillar for the hospitality industry, persisting as local travelers stepped in to compensate for the absence of international visitors. Following the reopening of international travel post-pandemic, Indian explorers displayed an insatiable appetite for new experiences. Despite facing visa obstacles and disruptions in some countries, their unwavering enthusiasm remained undiminished.

The journey of OTM mirrors India’s remarkable surge in domestic and outbound travel. With a notable increase of 10 million outbound travelers in 2023 compared to the previous year, the Indian market demonstrated resilience and vitality. Analysts predict that collective spending on outbound trips will surpass $42 billion by the end of 2024, solidifying India’s position as one of the most lucrative outbound tourism markets globally. This significant growth sets the stage for OTM 2024, positioned to shape the future landscape of the travel industry.

This year’s edition has already achieved a groundbreaking 95% sold-out exhibition space, a testament to its focus on quality when it comes to networking and the overall trade show experience. Tourism boards and private stakeholders from more than 60 countries are expected to participate, showcasing a diverse range of global and domestic travel offerings across two separate exhibition floors of over 250,000 sq. ft, including 35+ country pavilions in the three-day expo.

The largest international pavilion at OTM 2024 will be from Saudi Arabia, with Sri Lanka, Malaysia, Qatar, Bahrain, Morocco, the Maldives, and Azerbaijan following suit. Among the Indian States, Uttarakhand takes the lead in size, closely followed by Kerala, Gujarat, Jammu and Kashmir, Himachal Pradesh, and others. In the private sector, some of the most substantial pavilions are from Travel Boutique Online, followed by NEOM and Tripjack. (List of participating countries at the end)

This year’s edition of OTM, the most impactful one to date, is aimed to foster invaluable connections within the travel industry, offering a platform for exhibitors to engage with a varied audience comprising vetted travel agents, tour operators, MICE & corporate buyers, wedding planners, and film, TV & OTT producers. The event presents a unique opportunity for businesses to tap into the expansive Indian market, which represents a significant portion of domestic and outbound travel. In addition, OTM hosts over 300 qualified trade buyers nationwide, with 150+ attendees specifically hosted from Delhi NCR, showcasing the extensive reach and potential of the event. Travel trade buyers from across India have registered as visitors, set to engage with thousands of sellers during the three-day exhibition.

“98 percent of our exhibitors in 2023 stated that OTM effectively connects them with their desired business audience. The event has emerged as the leading travel trade show in not only India but all of Asia in 2023. OTM 2024 has consolidated further on this lead, with the show growing approximately by 50% in the area and revenues,” said Sanjiv Agarwal, Chairman & CEO of Fairfest Media Ltd. (organisers of OTM).

He further added, “The pandemic shock and geopolitical shifts thereafter have put India on a sweet spot in both, domestic and outbound travel, which is reflected in the unprecedented growth of OTM 2024. World class facilities at the recently opened JWCC have also helped immensely.”

According to a survey recently conducted by Ipsos, the world’s third-largest market research agency, OTM is voted the Leading Travel Show in India and across Asia in 2023. It surpassed its competition, with 62 percent of respondents acknowledging it as the top show in India and 50 percent recognizing it as the premier event in Asia. Additionally, 77 percent rated OTM positively, considering it equal to or better than some of the leading international exhibitions.

What our partners have to say:

  • “We’ve been participating in OTM for many years. It is a great opportunity that provides us and various stakeholders including tour operators, travel agents, hoteliers, and even homestay owners from Uttarakhand to interact, network and showcase offerings to trade buyers from participating states and countries. We expect OTM 2024 to be bigger and better than previous years. This year we would like to introduce our new initiatives like Himalaya darshan by helicopter, adventure tourism in the state as well as an update on the special train promoting hidden gems in Uttarakhand especially the Manaskhand (Kumaon) region,” said Shri. Sachin Kurve, IAS, Secretary, Department of Tourism, Government of Uttarakhand & CEO, Uttarakhand Tourism Development Board.

  • “We’ve been associated with Fairfest Media, the organizers of OTM since 2017. OTM is one of the largest travel shows in India. This year’s event is being held at the Jio World Convention Centre in Mumbai with countries like Azerbaijan, Bahrain, Turkey, Portugal among others participating as exhibitors. I truly feel that OTM is a must attend event for MICE operators, travel agents, wedding planners, for a truly holistic global experience,” said Mr. Gajesh Girdhar, National Coordinator, Network of Indian MICE Agents (NIMA).

  • “Travel and destination weddings go hand-in-hand, and OTM is the platform where the two meet. Great energy, lots of conversations, and meaningful networking!” echoed Mr. Parthip Thyagarajan, CEO, WeddingSutra.

  • “OTM for us as a company is very meaningful. It has helped us to meet a lot of buyers serving in the market especially west of India. The networking and the time spent at the event helps us in building our relationship further. You meet some new customers, suppliers, or the people you’re working with. For me, it’s a festival of the travel industry. I’m very excited to be there for three days. OTM 2024, especially now with Jio, the whole execution and the aura of the event has completely changed since the event happened last year and I’m sure the event will be big in 2024. The event is getting extremely strong in the outbound plus inbound and domestic as there are people willing to travel more and more. I think India plays an extremely important role in the outbound ecosystem. It will only grow from here on and I believe everyone wants a piece of India. Hence, I truly believe OTM is going to be the biggest show when it comes to supply and exhibitors in the recent years of OTM. This year like all years will be a fruitful productive year for everybody,” said Mr. Ankush Nijhawan, Co-Founder, TBO.com.

List of participating countries:

  • Azerbaijan Tourism Board
  • Bahrain Tourism & Exhibitions Authority
  • Bangkok Metropolitan Authority
  • Bhutan Tourism
  • Cambodia Tourism
  • Cuba Tourist Board
  • Egyptian Tourism Authority
  • ENIT Italy
  • Greek National Tourism Organisation
  • Tourism Fiji
  • Israel Tourism Board
  • Korea Tourism Organization
  • Karelia Tourism (Russia)
  • Mauritius Tourism Promotion Authority
  • Malaysia Tourism Board
  • Maldives Marketing and PR Corporation
  • Ministry of Culture & Tourism, Republic of Indonesia
  • Visit Morocco
  • Nepal
  • Tourism Promotions Board Philippines
  • Polish Tourism Organisation
  • PROMPERÚ
  • Qatar Tourism
  • Rwanda Tourism Board
  • Saudi Tourism Authority
  • Sri Lanka Tourism Board
  • Seychelles Tourism Board
  • Taiwan Tourism Administration
  • This is Athens-Convention & Visitors Bureau
  • Tourism Authority of Thailand
  • Turkiye Tourism Promotion and Development Agency

amongst others, in addition to exhibitors from 30+ Indian States & UTs.

About OTM:

OTM Mumbai is The Leading Travel Show in Asia. Each year, OTM brings together India and Asia’s travel community under one roof. 35,000 travel and tourism professionals, Tourism Ministers, CEOs of travel brands, and businesses from over 80 countries and all Indian States attend OTM each year. OTM 2024 is scheduled to be held at the world-class Jio World Convention Centre in Mumbai on the 8th, 9th and 10th of February 2024. OTM is organised by Fairfest Media Limited. (https://otm.co.in/)

About Fairfest:

With clients from over 100 countries, Fairfest is a leading media company providing world-class platforms for doing business in one of the fastest-growing markets in the world – India. Established in 1989, Fairfest organises the industry-leading TTF and OTM international travel fairs for the rapidly expanding tourism industry, as well as Municipalika, a leading event on municipal management and sustainability.Fairfest also runs DailyBrief, one of India’s highest-rated news apps and publishes Travel News Digest (TND), collating the world’s relevant news for the travel trade fraternity. (https://fairfest.in/)

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Vasant Masala and Anil Kapoor Rekindle Joy of Screen-Free Meals with ‘Khana Peena Mobile Bina’

AHMEDABAD, India, June 3, 2025 /PRNewswire/ — In a powerful blend of nostalgia, warmth, and purpose, Vasant Masala, one of India’s most trusted spice brands, has rolled out a heartfelt new initiative titled ‘Khana Peena Mobile Bina’. Headlined by their brand ambassador and Bollywood icon Anil Kapoor, the campaign tackles a modern dilemma—families glued to mobile screens even during meals—and offers a simple yet meaningful solution: bring back real conversations to the dining table. In an age where digital distractions dominate dining tables, Khana Peena Mobile Bina is Vasant Masala’s heartfelt effort to bring people back to the simple, soulful joy of eating together mindfully, minus the screens.

Speaking on the campaign, Mr. Chandrakant Bhandari, CMD of Vasant Masala, shared:

“At Vasant Masala, we believe that food is not just about taste—it’s about togetherness. Khana Peena Mobile Bina is a reflection of our values as a brand deeply rooted in Indian tradition. With this initiative, and with the support of a beloved icon like Anil Kapoor, we want to inspire families to rekindle real conversations over meals.”

With Khana Peena Mobile Bina, Vasant Masala reinforces its legacy—not just as a brand that enhances food, but as one that enriches the moments that matter. In a world increasingly divided by devices, the initiative serves as a timely reminder to preserve the traditions that bind us.

Watch the video: https://www.facebook.com/share/r/1ahJVzQ9tP/ 

About Vasant:

As a leading brand in the Indian spices market, Vasant remains dedicated to providing high-quality products while deepening its emotional connection with its consumers. The trusted brand has delighted millions of families for 55 years across Gujarat, Rajasthan, Madhya Pradesh, and Maharashtra—where it is already operational in Nashik, Jalgaon, and Buldhana, with plans to expand to Thane soon. With its diverse range of products such as Blended spices, Hing, Basic spices, Whole spices, and Powdered spices, Vasant has gained recognition on a global scale. Exported to five continents, Vasant is known for its unparalleled quality and widespread popularity. This trusted brand has consistently provided consumers with the finest spices, making it the top choice of housewives for the last five decades due to its unmatched flavour and health benefits.

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Harper Collins Publishers India Presents master storyteller Ashwin Sanghi’s latest adventure-thriller in the chart-topping Bharat Collection, The Ayodhya Alliance

Readers of smart adventure-thrillers and fans of the bestselling Bharat Collection need not wait any longer!

NEW DELHI, June 2, 2025 /PRNewswire/ — India’s master storyteller, Ashwin Sanghi, is back with a riveting new novel, the much-awaited eighth book in the Bharat Collection – The Ayodhya Alliance – set to release this June. Written in his signature style, blending mythology, history and intrigue into a compelling plot, this gripping read is perfect for fans of the genre and anyone looking for their next engrossing read. The Ayodhya Alliance is now available on preorder.

An ancient secret. A forgotten science. A battle for the future of humanity.

Talking about the new book, Ashwin Sanghi says, “What if the answers to today’s biggest questions were buried in the secrets of our past? The Ayodhya Alliance is a thriller that delves into legacy, legend, lineage and learning—told in my usual trademark blend of fact and fiction. It is my most ambitious project to date, and I hope that it will be relished by my readers.”

Poulomi Chatterjee, Executive Publisher – HarperCollins India, says, “I have long admired Ashwin for his special ability to connect dots that most of us will never notice – across civilizations and continents, races and religions, the past, present and future – in the most entertaining way possible. As far as adventure thrillers go, the novels in his Bharat Collection stand apart for the superlative imagination and craft he employs to make them riveting page-turners from the word go. The Ayodhya Alliance is undoubtedly the most accomplished and exciting book in the Collection yet. It brilliantly combines current political intrigue with an ancient mystery, and its unexpected twists and turns and frequent revelations will delight readers in the best possible ways. I’m especially glad to be publishing it alongside freshly rejacketed editions of the rest of the Bharat Collection for thriller fans everywhere.”

About The Ayodhya Alliance

An ancient secret. A forgotten science. A battle for the future of humanity.

Seven thousand years ago, as he lay dying on the battlefield of Lanka, Ravana whispered a secret to Lakshmana about a mysterious technology that held the key to Ayodhya’s prosperity and the world’s destiny.

For centuries, desperately sought by explorers, marauders and emperors alike, it has been kept hidden, safeguarded by warriors bound by an ancient oath.

Now, as tensions escalate along India’s volatile borders and a crucial defence project teeters on the brink of failure, Indian industrialist Aditya Pillai and South Korean technocrat Somi Kim are thrust into a mission that will upend everything they know.

The two realize they must act fast, but never once do they anticipate that they will stumble upon startling revelations about a miraculous force that once connected Ayodhya to Kailasa, the Pandyan Empire, Rome, Damascus, Thailand and Korea. As the forces of past and present collide, a question looms large: who will harness the power of the ultimate enigma, and at what cost?

The Ayodhya Alliance spans continents and centuries, seamlessly weaving together science, legend and history in a breathless race against time. In this sweeping, unputdownable story of intrigue, betrayal, survival and love, master storyteller Ashwin Sanghi casts his web wider than ever before, spinning once again a riveting, edge-of-the-seat thriller.

About the Author

Ashwin Sanghi is among India’s highest-selling English fiction authors. He has written several bestsellers in the Bharat Collection (The Rozabal Line, Chanakya’s Chant, The Krishna Key, The Sialkot Saga, Keepers of the Kalachakra, The Vault of Vishnu, The Magicians of Mazda) and two New York Times and The Sunday Times bestselling crime thrillers with James Patterson, Private India (sold in the U.S. as City on Fire) and Private Delhi (sold in the U.S. as Count to Ten). He has conceptualized the Kutta Kadam thriller series, with the first novel in the series, Razor Sharp, being a national bestseller. He mentors, collaborates and edits several non-fiction titles in the 13 Steps Series on Luck, Wealth, Marks, Health and Parenting. He also contributes to the opinion page of The Times of India. Ashwin has been included by Forbes India in their Celebrity 100 and by The New Indian Express in their Culture Power List. He is a winner of the Crossword Popular Choice Award 2012, Atta Galatta Popular Choice Award 2018, World Business Review Iconic Achievers’ Award 2018, the Lit-O-Fest Literature Legend Award 2018, the Kalinga Popular Choice Award 2021, the Deendayal Upadhyaya Recognition 2023, and an Honorary Doctorate from JECRC University, Rajasthan. He was educated at Cathedral and John Connon School, Mumbai, and St Xavier’s College, Mumbai. He holds an MBA from Yale University. Ashwin lives in Mumbai with his wife, Anushika, and son, Raghuvir.

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INFIDIGIT, INDIA’S LEADING SEO COMPANY, CONTINUES TO INNOVATE WITH CLIENT-CENTRIC DEVELOPMENTS THROUGH INFIGROWTH

MUMBAI, India, June 2, 2025 /PRNewswire/ — Infigrowth, the digital growth platform developed by Infidigit, India’s leading SEO agency, has introduced its SEO Audit Module — a comprehensive, AI-powered solution designed to help brands precisely identify and resolve SEO issues impacting online visibility and performance.

The SEO Audit Module offers a comprehensive site health checkup that helps brands gain clear insights into their website’s performance. By analysing critical SEO factors through advanced AI-driven technology, it highlights key areas for improvement and provides actionable recommendations. This empowers businesses to enhance their search rankings and maintain a strong digital presence.

The key features of our Automated SEO Audit Module include:

  • 200+ Pointers Checked — Covers speed, mobile-friendliness, content, backlinks, and user experience.
  • Weekly and Monthly Reports — Track SEO progress regularly.
  • Clear Fix Recommendations — Step-by-step guidance for quick fixes.
  • Issue Prioritisation — Focus on the most critical problems first.
  • Page-Level Insights — Analyse and optimise individual pages.
  • Team Collaboration — Share audits and work together in real-time.

Kaushal Thakkar, CEO, Infidigit, said, “With over a decade of experience in SEO and digital marketing, Infidigit has a deep understanding of the challenges brands face in today’s digital ecosystem. Infigrowth was created to address these challenges by offering a platform that combines AI-driven diagnostics with practical recommendations. Our SEO Audit Module enables brands to make data-driven decisions that lead to measurable growth, improved user experience, and a stronger online presence. It helps businesses stay agile and competitive in a constantly evolving landscape.”

Leveraging Infidigit’s deep industry expertise and Infigrowth’s AI capabilities, the SEO Audit Module delivers precise insights and actionable steps that enable brands to optimise their digital strategies, adapt swiftly to market shifts, and drive sustainable growth.

Beyond the SEO Audit Module, Infigrowth provides a full suite of AI-powered features — including AI Overview tracking, SearchSense, RankTracker, and SERP Comparison. They are complemented by AI-driven keyword suggestions, seasonal trend tracking, competitor benchmarking, comprehensive SERP insights, and instant ranking alerts. Together, these features provide brands with a comprehensive and proactive SEO management experience.

Looking ahead, Infidigit remains committed to continuous innovation and plans to introduce more advanced features on Infigrowth tailored to the evolving needs of digital marketers and businesses aiming to maintain a competitive edge.

About Infigrowth

Infigrowth is a cutting-edge digital growth platform developed by Infidigit, one of India’s premier Digital Marketing agencies. Specialising in AI-powered SEO and data-driven marketing solutions, Infigrowth helps brands optimise their online presence, improve search rankings, and achieve measurable business growth. With a focus on innovation, actionable insights, and comprehensive digital tools, Infigrowth empowers businesses across industries to stay competitive in the evolving digital landscape.

About Infidigit

Founded in 2017, Infidigit is an AI-enabled digital growth partner that empowers top brands to achieve impactful results across SEO, Content, PPC, ASO, CRO, Website Development, and data-driven marketing strategies. As a pioneer in AI innovation within marketing, Infidigit has developed Infigrowth — a SaaS platform designed to simplify SEO for businesses of all sizes. Over the years, Infidigit has partnered with startups, MSMEs, and enterprises across diverse industries, helping them thrive in the fast-evolving digital economy. The company’s commitment to excellence is demonstrated through over 65+ award-winning campaigns, recognised by prestigious platforms including SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies, and E4M IDMA.

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