Landmark partnership to establish the first authoritative measure of how effectively enterprises are building, evolving, and extracting value from their capability centers in an AI-driven world

BENGALURU, India, May 22, 2026 /PRNewswire/ — ANSR, the global leader in establishing and scaling Global Capability Centers (GCCs), today announced a strategic partnership with HFS Research, a leading industry analyst and advisory firm, to launch a first-of-its-kind research and strategic framework – ‘GCC Quotient'(GQ) designed to define, measure, and benchmark how enterprises are building, evolving, and extracting value from their capability centers in an AI-driven world. At a moment when GCCs are becoming central to enterprise transformation, innovation, and competitive advantage, the initiative aims to bring greater intellectual rigor, definitional clarity, and evidence-based insight to a rapidly evolving global model.

The partnership will produce a sustained series of joint thought leadership reports, strategic frameworks, and GCC success stories, giving enterprise leaders, boards, and investors the clarity and direction they need to unlock the full potential of their capability centers in an AI-driven world.

GCCs have become one of the most consequential operating models in modern enterprise strategy, yet the industry has never agreed on what one truly is. Multiple competing definitions, inconsistent frameworks, and a fast-shifting AI landscape have left enterprise leaders navigating significant ambiguity, at the precise moment GCCs are expected to deliver category-defining outcomes. ANSR and HFS Research are partnering to address this gap, bringing a unified definition, a clear evolution framework, and an AI-era roadmap to an industry that has long needed one.

“GCCs are at the most consequential inflection point in their history. AI is not just changing what GCCs do, it is fundamentally reshaping how work gets distributed, what skills matter, and what enterprises expect from global capability models. Yet the industry still lacks a shared language and framework to navigate this transition, creating ambiguity that is costing enterprises time, money, and competitive advantage. Our partnership with HFS Research brings together world-class research and deep GCC operating experience to help enterprise leaders navigate this shift with greater clarity and confidence. As AI adoption accelerates, success will increasingly depend not just on technology, but on building the right talent, operating models, and ‘GQ’ — the ability to work effectively with AI and adapt to new ways of working,” said Vikram Ahuja, Co-founder, ANSR.

Through this collaboration, ANSR and HFS Research will jointly deliver:

• A unified GCC definition: establishing industry-wide consensus on what constitutes a Global Capability Center, resolving years of fragmentation across enterprise, analyst, and policy communities
• An AI-first GCC maturity framework: combining HFS Research’s demand-side intelligence with ANSR’s deep operating experience to assess how enterprises are building, evolving, and extracting value from GCCs across strategy, talent, AI adoption, operating model evolution, and enterprise value creation
• An AI readiness blueprint: actionable guidance for enterprise leaders on repositioning and retooling their GCCs to capture the transformative value of artificial intelligence
• GCC success stories: in-depth spotlights on leading GCCs that are redefining enterprise value, providing real-world evidence of what the model achieves at its best
• Demand-side research: rigorous, data-driven analysis of how global enterprises are making GCC strategy decisions today, and what the next generation of capability centers will look like

“The GCC model has quietly become one of the most consequential enterprise decisions of the last decade and it is about to become even more so. AI is accelerating everything: the value GCCs can create, the speed at which they must evolve, and the stakes of getting the strategy wrong. ANSR has built and operated more leading-edge GCCs than any organization on the planet. Combining that on-the-ground depth with HFS Research’s analytical rigor and demand-side intelligence gives the market something it has been missing — a credible, unified view of where the GCC model is going, and a clear roadmap for how enterprises should respond,” said Saurabh Gupta, President, HFS Research.

About ANSR

ANSR is the definitive global leader in establishing and operating Global Capability Centers. With over 200 GCCs built for more than 100 Fortune 500 companies across key innovation hubs in India, Eastern Europe, and Southeast Asia, ANSR combines unparalleled strategic insight, proven execution capabilities, and proprietary technology to help enterprises build and grow world-class global teams. As pioneers of the GCC as a Service (GaaS) model and creators of the 1Wrk platform, ANSR continues to redefine how enterprises achieve operational excellence and accelerate digital transformation. Visit www.ansr.com.

About HFS Research

HFS Research is a leading global research and advisory firm helping Fortune 500 companies navigate IT and business transformation. Known for bold insights and practical strategies grounded in deep demand-side data, HFS empowers enterprise leaders to make confident, high-stakes decisions at speed. Visit www.hfsresearch.com.

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In a customised study commissioned by Fairfest Media and conducted by NielsenIQ, 71% of eligible respondents claimed OTM provides the highest overall business value among evaluated travel trade shows.

MUMBAI, India, May 22, 2026 /PRNewswire/ — OTM, organised by Fairfest Media, was identified by a significant percentage of respondents as a leading travel trade show in India and Asia in a customised market research study conducted by NielsenIQ, a leading consumer intelligence company. The organisers noted that this is the third consecutive year that respondents claimed OTM to be the leading travel trade show in India and Asia. The study, which is now an annual feature, was commissioned by Fairfest Media and independently conducted by NielsenIQ among exhibitors and visitors of travel trade shows who had participated in OTM and one or more other travel trade shows.

With significantly stronger scores than the previous year, the organisers note that OTM’s lead has grown with each successive study. In addition to identifying the leading travel trade show at both the India and Asia levels, the study also assessed perceptions around overall business value.

The market research survey evaluated 15 international travel trade shows across Asia and 19 regional shows in India, including SATTE Delhi, ITB Asia Singapore, TTF and ITB India. Survey respondents across the India and Asia level indicated strong preference for OTM.

The 2026 study’s findings among respondents who participated in OTM and one or more travel trade shows in India were:

• OTM as the Top Travel Trade Show in India: 63% identified OTM as the leading travel trade show in India, a significantly higher percentage than any other event in the country.
• Leadership in Asia: In the broader Asia-wide context, 36% claimed OTM to be the leading travel show in Asia, significantly higher than other events in Asia, further reinforcing its position.
• Leader in Overall Business Value: 71% of eligible respondents identified OTM as providing the highest overall business value among evaluated travel trade shows.

The independent study covered exhibitors and visitors of travel trade shows across Asia, Europe, North America and Africa, including respondents from India, the UAE, the USA, Switzerland and South Africa. Conducted between 18 March and 7 April 2026 using unbiased online research methodologies, the study was based on a significantly expanded respondent base compared to the previous year. The 2026 research included 435 respondents overall, comprising 77 exhibitors and 358 visitors, representing more than twice the sample size of the previous year’s study. The study was conducted using a total usable database of over 14,000 visitors and more than 2,200 global exhibitors.

These findings reflect higher respondent preference levels for OTM compared with the previous edition of the study in 2025, where 55% of respondents had identified OTM as India’s leading travel trade show (amongst the respondents who participated in 2 or more shows in India).

According to the findings, OTM enjoys a significantly higher preference compared to competing travel trade shows, reinforcing its position as the preferred platform for travel industry professionals seeking meaningful business opportunities, quality buyers and measurable ROI.

“The latest findings are especially meaningful because they reflect both leadership and business value,” said Mr. Sanjiv Agarwal, Chairman & CEO, Fairfest Media. “For OTM, the finding that more than seven in ten eligible respondents selected OTM as the show delivering the highest overall business value reinforces what we continue to focus on: quality buyers, meaningful meetings and measurable outcomes for the travel trade. As India and Asia become even more central to global tourism, OTM will continue to serve as the platform where the industry connects with this opportunity.”

OTM has consistently expanded its international reach, buyer quality and industry participation, while the growing importance of India and Asia as travel markets continues to strengthen the show’s strategic relevance for the global travel industry.

About OTM and Fairfest Media

OTM is India and Asia’s leading travel trade show, bringing together travel industry stakeholders from over 80 countries  to connect, collaborate and generate business opportunities in one of the world’s fastest-growing travel markets. Organised by Fairfest Media, India’s largest travel trade show organiser, OTM serves as a strategic platform for destinations, tourism boards, travel brands, hospitality companies and trade professionals to engage with the Indian and Asian travel trade community. Fairfest Media also organises the TTF and BLTM across seven Indian cities, and WTE in Miami, forming one of the largest travel show networks in the world. To know more please visit fairfest.com. To know more please visit otm.co.in.

Please note: Fairfest Media Limited’s claim is based on customised research conducted by NielsenIQ. Fieldwork: 18 March to 7 April 2026. Overall sample: N=435; exhibitors N=77; visitors N=358; population covered: exhibitors and visitors of travel trade shows; sampling method: online, purposive sampling. Margin of error: not applicable.

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The Indian SME Family Business Trade Confidence and Internationalisation Report reveals a 17.9-point gap between what 461 Indian SME exporter-owners believe they can achieve and the risk environment in which they must achieve it

MUMBAI, India, May 19, 2026 /PRNewswire/ — The Centre for Family Business & Entrepreneurship (CFBE) at Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR), Mumbai, has released its Indian SME Family Business Trade Confidence and Internationalisation Report, a comprehensive study of export confidence among India’s SME family businesses.

Conducted in partnership with Hansa Research, the survey drew on 461 responses from owner-managers, directors, CEOs, and senior leaders of Indian SME family businesses actively engaged in international trade. Respondents represented 14 cities — from Ludhiana to Hyderabad and Jaipur to Kolkata — spanning every business-size category, every generational stage, and major industry, from manufacturing to trading. On average, these firms have been exporting for 16.4 years, with 82% reporting more than a decade of international trading experience.

The report is the first of its kind to deploy a four-index architecture that measures trade confidence holistically, separating forward-looking optimism from current risk burden, risk trajectory, and family governance tensions, before combining them into a single Net Trade Confidence Score (NTCS).

Unlike conventional confidence surveys that produce a single composite number, the SPJIMR CFBE methodology captures four distinct dimensions of what India’s SME exporters are simultaneously experiencing:

The 17.9-point gap between the TCI (74.3) and the NTCS (56.4) emerges as the report’s most significant finding. It quantifies a tension familiar to exporting SME family business across India: the gap between what businesses believe they can achieve and the environment in which they must operate.

Reflecting on the central paradox her research uncovered, author Tulsi Jayakumar, Executive Director – CFBE and Professor of Economics and Policy at SPJIMR, offered this assessment of what the data truly reveals: “Our data captures something that aggregate trade statistics simply cannot: the lived experience of an Indian SME exporter who is genuinely optimistic about what their business can achieve, while simultaneously navigating a risk environment that is hostile across every dimension and worsening across every trajectory. The 17.9-point gap between the TCI and the NTCS is not a rounding error; it is the quantitative expression of a structural tension that policymakers and support institutions can no longer afford to treat as background noise.”

The report’s findings carry direct implications for policymakers and institutions across India’s export support ecosystem. Prof. Jayakumar has distilled the findings into six specific policy recommendations, each with identified mechanisms, responsible parties, and measurable outcomes.

Central among these are a targeted FTA literacy and activation programme, a dedicated SME family business export finance facility to address the structural credit-access gap, and crucially, an institutional framework to support family governance in internationalisation decisions, an area not currently addressed by existing export-promotion mechanisms.

The report ultimately poses a direct question to policymakers: if India’s most experienced and export-intensive SME family businesses are operating within a risk environment that is universally hostile and increasingly volatile, what corrective interventions are prepared to support them?

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information.

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