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PVR NEST and Deakin University team up to launch ‘You for Youth’ initiative

NEW DELHI, Dec. 1, 2021 /PRNewswire/ — PVR NEST, the Corporate Social Responsibility (CSR) arm of PVR Limited, and Deakin University, one of the most progressive international education providers, have jointly launched the ‘You for Youth’ – a digital campaign initiative – a campaign aimed at advocating the need for focussing on certain Sustainable Development Goals towards a safer future for the Youth. 

As partners, both Deakin University and PVR NEST believe in the immense potential of the youth in India. The launch of the ‘You For Youth’ digital campaign initiative took place virtually in the presence of Shri Manish Sisodia, Deputy Chief Minister and Education Minister of Delhi, Mr Shekhar Gupta, Editor in Chief, The Print along with other eminent speakers from both PVR NEST and Deakin University, Australia. The webinar launch was a success as over 450 people registered for participation in the same.

Shri Manish Sisodia, Deputy Chief Minister and Education Minister of Delhi said, “You for Youth initiative is a step in the right direction where the youth will be motivated to not only think about themselves but also for their community and country. This initiative will connect the youth to the greater good of the country and I want young people to question what, why and how of things and share critical ideas that will help shape a better future for Delhi and India.” He also mentioned about the recently launched Business Blasters initiative which aims at developing youth entrepreneurs at the school itself.

“In today’s age of social media, I think everyone is a journalist communicating stories to bring out social issues and make an impact in the society in some way or the other. I think it is of vital importance that we make effective use of social media to provide people with relevant information and spark some necessary conversations in society. Of course, I am doing my bit right now and will continue to do so through the stories I tell but I think achieving a safer and a better world requires a collective effort which can be accelerated with youth participation,” remarked Mr Shekhar Gupta, renowned journalist and author.

In recent years, the world has witnessed young people using social media to raise awareness and encourage everybody to come forward and contribute to various social causes. The campaign launch video featured many young students working towards creating a difference including working towards gender parity, making organic vegetables accessible, helping earthquake victims and more.

Mr Kean Selway, Chief Operating Officer at Deakin University, shared, “From my experience interacting with hundreds and thousands of students over the years, I have seen first-hand that when young people raise their voices, amazing things can happen! You for Youth is a great initiative to collectivise the power that resides in the minds of the younger generation and have a dialogue that will expedite our journey towards a better future.”

“Young activists around the world have influenced social and environmental issues. I believe there are many more innovative ideas in the minds of the youth of today waiting to be shared with the world and we aim to provide a platform to amplify them through this initiative,” remarked Ms Ravneet Pawha, Deputy Vice President (Global) and Chief Executive Officer (South Asia), Deakin University.

As a part of the initiative, students and young professionals were invited to share their ideas on the key areas of environmental consciousness, diversity and inclusion, mental health wellbeing and Build Back Better (BBB): a sustainable and resilient recovery from the pandemic. 

“As of now, youth participation in decision making is very low around the world. I strongly believe that it should be increased youth participation as only then the youth will be able to share their ideas with the world and bring about a change in the society and get engaged in decisions affecting their lives and communities,” shared Ms Nayana Bijli, Founder of Rani Fund, the philanthropic entity of PVR Ltd.

“As PVR NEST works in alignment with the Sustainable Development Goal (SDG) 11 which envisions safe, inclusive, resilient, and sustainable cities for all, we believe that this goal cannot be achieved without active youth participation. It is essential that we recognize their potential and give them a platform where they can continue to raise their voices and contribute towards a safer world,” commented Ms Deepa Menon, Founder Head of PVR Nest.

People aged 18 to 35 can use video, text, or image to share their views and ideas on their social media handles using the hashtag #YouForYouth and tagging @deakinsouthasia and @pvrnest. Through a process; best, innovative, and convincing ideas will be shortlisted and awarded with certifications & skill development through masterclasses, workshops, and mentorship programs.

Deakin University plays a vital role by supporting and promoting the principles of the Sustainable Development Goals and by providing educational opportunities for students to acquire the knowledge and skills needed to promote sustainable development.

PVR NEST’s core philosophy is to develop and promote public-private partnerships that work on urban sustainability issues and to create a safe environment for all sections of society. The trust believes in educating, empowering, and building a collaborative society by extending ongoing support to the vulnerable sections of the society via its various programs.

For more information about the initiative, please write an email to pvrnestteam@pvrnest.org 

About PVR NEST

Founded in 2006 as the CSR arm of PVR Cinemas, PVR Network for Enablement and Social Transformation (NEST) envisions sustainable, liveable cities with safe multi-utility spaces that empower women & children. It works in close alignment with the Sustainable Development Goal (SDG) 11, which aims to make cities safe, inclusive, resilient, and sustainable.

Since its inception, PVR NEST has initiated many programs in association with the government towards making multi-utility and accessible spaces for women and children such as Aanchal Childscapes, Child Friendly Railway Stations, Pink Toilets Program, Paalan, etc.

For more information, please visit: https://www.pvrnest.org/ 

About Deakin University

Established in 1974, Deakin University successfully combines excellence in teaching, research and effective partnerships with industry and government to deliver high quality courses and undertake research that makes a difference to the domestic and international communities it serves.

Deakin’s South Asia operations commenced in 1994 at New Delhi, India, making it one of the first overseas education provider to set operations in this region. Here, Deakin engages with the government, industry, and the academia to share its vibrant culture of education and research.

For more information, please visit: www.deakin.edu.au/india 

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html

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