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Rimmel London Announces Adwoa Aboah As New Global Brand Activist

LONDON, May 6, 2021 /PRNewswire/ — Rimmel London is proud to announce international model and mental health advocate, Adwoa Aboah, as the new global activist for the beauty brand.

 

Adwoa Aboah for Rimmel London

 

Celebrating bold individualism, Adwoa will be the face of major beauty campaigns and product launches throughout 2021 and beyond. Adwoa and Rimmel London are like-minded in advocating self-expression and believe in the freeing power of makeup, not to transform but to empower all wearers.

Born and raised in London, Adwoa began modelling at the age of 18 and landed her first VOGUE cover at the age of 22. Having modelled for some of the world’s most internationally renowned and iconic fashion houses, Adwoa now joins a long list of trailblazing women who have previously been the face of Rimmel London, including Kate Moss, Georgia May Jagger, Cara Delevingne and Rita Ora.  

Adwoa is one of the most recognisable models in the world, but she’s so much more than just a striking face – her candidness and ability to inspire open discussion about mental health and feminist issues are what truly stand her apart.

Rimmel London’s call for greater authenticity in the beauty industry marries well with Adwoa’s own raw beauty and strong social values. Alongside her unique and personal take on fashion and philanthropic issues, Adwoa is the founder of Gurls Talk, a community-led non-profit dedicated to promoting the mental health and wellbeing of adolescent girls and young women. Following Adwoa’s personal experience with mental health, Gurls Talk was formed with the goal of creating safe spaces – both on and offline – where young women everywhere can openly share, listen, and support each other without judgement or shame. Through weekly podcast episodes, live events, and an online community, Gurls Talk aims to destigmatise mental health conversations while fostering a supportive community that gives all girls a voice.

Rimmel London is entering a new era. Whilst the brand has always pushed the boundaries for its customers to dare to experiment and to be ‘true to you,’ there is a renewed focus on celebrating and liberating bold individualists. As the new global brand activist, Adwoa embodies a strong sense of self, personal growth and the ability to push down barriers to open up conversation and this perfectly aligns with Rimmel London’s ambition.

Adwoa Aboah said: “I am honoured to be the new face of Rimmel London and to be given this amazing platform to connect with people all over the world. Being yourself isn’t always that easy to do – and in the past I’ve really struggled with it. Together we’re going to keep encouraging people to feel comfortable in their own skin and to be proud of the things that make them unique.”

Stefano Curti, Chief Brands Officer, Coty Consumer Beauty, said: “Adwoa is one of the most powerful voices of her generation. She never apologises for being herself, which perfectly encapsulates Rimmel London’s mission to prioritise diversity and inclusion and to empower the people that buy our products to be the best and truest version of themselves. Adwoa is at the forefront of modern female conversation – effortlessly blending her advocacy for mental health, with her role as Founder of Gurls Talk; a platform which truly champions inclusivity, alongside her impressive modelling career. We are honoured to be working with Adwoa and are excited for us to join forces – to create a more inclusive, more open and better beauty industry – for all.”

Together, Adwoa and Rimmel London are on a mission to nurture a world where people feel free to express who they are, and they extend an unconditional invitation for you to join them. 

About Rimmel London

Established in 1834, Rimmel London has been rolling with the changes ever since – and instrumental in making many of them. Unveiling innovative cosmetics to unapologetically offer a better kind of beauty for all, Rimmel London encourages their audience to liberate their individuality and enjoy make-up for what it is: a form of self-expression. With an incredible heritage and identity firmly rooted in London, Rimmel London’s influence is undeniable, and the brand continues to empower its audience through consumer-led innovation and campaigns that champion the freedom of identity and expression. Live the London Look.

For additional information about Rimmel London, please visit www.rimmellondon.com.

About Coty Inc.

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

For additional information about Coty Inc., please visit www.coty.com.

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Reliance Digital’s ‘All About Apple’ Campaign Brings Best Apple Deals and Price Drops on iPhone 17, MacBook & More

MUMBAI, India, April 24, 2026 /PRNewswire/ — Reliance Digital announces limited-period offers on the latest Apple products with significant price drops and consumer finance offers.

The All About Apple campaign by Reliance Digital is bringing high-quality products to consumers at affordable prices. The initiative aims to make premium Apple products more accessible to a broader segment of buyers during the ongoing promotional window. From the mighty iPhone 17 to the ultra-light MacBook Air (M5), upgrading is more accessible than ever.

Customers can experience the best technology without straining their budgets with attractive exchange bonuses, instant in-store discounts and flexible EMI options. These combined benefits substantially lower the effective acquisition cost, especially for buyers trading in older smartphones or laptops.

One of the spotlight offers includes the iPhone 17 256GB (Magichromatic finish), listed at an MRP of Rs. 82,900. With applicable cashback, combined with exchange benefits of up to Rs. 15,000 and an additional exchange bonus of Rs. 6,000, the effective price can go as low as Rs. 59,990.

Apple’s MacBook lineup has also become more affordable in the ongoing sale, particularly with the introduction of newer-generation processors and pricing benefits. The latest models, powered by the next-generation M5 chip, aim to deliver faster processing, improved battery efficiency, and seamless multitasking. The MacBook Air (M5) can be owned with EMIs starting at just ₹2,803*, inclusive of student and teacher discounts, exchange benefits, and financing schemes. Exchange bonus of 10,000 rupees is also available to MacBook Neo buyers.

This promotional campaign is time-bound, with all major offers scheduled to conclude on 23rd May. Customers are advised to hurry and verify eligibility for cashback, exchange benefits, and coupon discounts before completing their purchase, as terms may vary across models and store locations.

About Reliance Digital

Reliance Digital is one of India’s leading consumer electronics retail chains, offering a wide selection of smartphones, laptops, home appliances, and digital products. With a strong omnichannel presence, it provides customers access to competitive pricing, authorised products, and after-sales support through services such as Reliance resQ.

*Terms and Conditions Applied

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Apparel Group Strengthens Digital Footprint with the Launch of ALDO App for the Indian Market

Express Delivery, Curated Style & Seamless Digital Experience Now Live on Google Play Store & Apple App Store

MUMBAI, India, April 22, 2026 /PRNewswire/ — Apparel Group, the leading global fashion and lifestyle retail conglomerate, announces the official launch of the ALDO India mobile app. This strategic rollout marks a significant milestone in Apparel Group’s mission to redefine omnichannel retail and enhance the digital shopping ecosystem for premium footwear and accessories in India.

Now available on Google Play Store and Apple App Store, the dedicated app is designed to bring ALDO’s world-class style directly to the fingertips of the Indian consumer. By leveraging Apparel Group’s robust retail infrastructure, the app introduces express delivery services, ensuring that fashion-forward shoppers receive their favourite pieces with unprecedented speed and efficiency.

Built with modern consumer expectations in mind, the ALDO app empowers users to explore the latest collections, access exclusive product drops, and enjoy a streamlined shopping experience tailored for fast, effortless browsing. A defining feature of the app is its express delivery service, designed to get fashion essentials into customers’ hands as swiftly as possible, reflecting a new era of immediacy in style and service.

Apparel Group is committed to integrating advanced technology with high-street fashion, providing a secure and effortless checkout process tailored to the evolving needs of the modern, connected shopper. Whether discovering trend-led silhouettes or selecting everyday staples, shoppers now enjoy smooth navigation, secure checkout, and personalised recommendations all supported by ALDO’s commitment to quality and design excellence.

Tushar Ved, President of Apparel Group India, said: “The launch of the ALDO app is a definitive step in Apparel Group’s journey to pioneer a tech-forward retail environment in India. By integrating our cutting-edge logistics with a seamless interface, Apparel Group continues to set the pace for the future of commerce in the region, ensuring our customers enjoy speed, style, and convenience like never before.”

With the introduction of this dedicated platform, Apparel Group continues to solidify its position as a retail leader, focused on localized digital innovation and superior customer engagement.

The ALDO app is now live and available for download.

Download: https://onelink.to/aldoshoes

About ALDO

Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO’s 53-year history has seen the brand become one of the world’s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1400 locations and more than 250 million customers visiting our stores each year.

For more information, please visit www.aldogroup.com and follow @aldo_shoes and #AldoCrew on social media for updates.

Instagram: @aldo_shoes

Facebook: ALDO Shoes

Website: ALDO Shoes

About Apparel Group (India) Pvt. Ltd.

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2500+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Dolce & Gabbana Beauty, Victoria’s Secret PINK, Charles & Keith, Crocs, ALDO, ALDO Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 300+ stores and 20+ brands, the company serves thousands of customers across 50 cities in India.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

For more information, please visit:

Apparel Group India | LinkedIn | Download Club Apparel App

Contact

Amruta Khatavkar

amruta.khatavkar@apparelgroup.in

+91-9870337833

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Angel One’s ‘Cricket Park’ sparks strong participation, brings a generation back to the pitch

MUMBAI, India, April 22, 2026 /PRNewswire/ — Angel One Limited, India’s intelligent investing companion and Official Associate Partner of the Tata IPL (2024–2028), recently hosted Cricket Park”, an immersive cricket-led experience that brought alive a simple yet powerful idea – Chalo, Cricket Khelte Hai. Held at TSG Sports Arena in Mumbai, the event witnessed strong participation and high on-ground energy, bringing together around 300 attendees, including India’s top digital creators and cricket enthusiasts, to rediscover the joy of playing the game.

At a time when cricket is widely consumed but rarely played, Cricket Park tapped into a deep cultural insight, that while the love for the game remains strong, the reasons to step out and play have steadily declined. By creating the right environment and format, Angel One turned passive fandom into active participation.

Designed as more than just a tournament, Cricket Park reimagined the childhood cricket experience into a dynamic, interactive format. The experience was paired with 14 interactive cricket installations and 5 live pitches, including Khidki Tod, Zero Kaata Bhaago, Ziddi Target, Bat Pakad and Ringa Ringa Catches, each crafted to bring back the spontaneity and thrill of the game. The event followed a unique flow, with creators arriving early to engage with and take over the installations, setting the tone for the experience, while fans stepped in at sundown, with matches continuing till late.

The event also saw participation from impactful personalities, adding to the overall energy and appeal of the experience. Notable digital creators including Jake Jeakings, Vyom (vyom25), CA Deepak Bhati (cadeepakbhati), Shrishti Gosavi (nerd_in_you), and Anmol Sharma (financebyanmoll) were part of the experience, further amplifying the event both on-ground and across digital platforms. With moments crafted for shareability, Cricket Park extended well beyond the venue, resonating strongly with a wider audience online.

Assisted by Badass Media and designed by Doodle Mapuls, Cricket Park was designed as a high-energy, community-led experience that blends culture, community, and digital storytelling.

Cricket Park is rooted in Angel One’s larger philosophy of enabling action. Much like how the platform simplifies investing for a new generation, the initiative aimed to remove friction from participation, meeting people where their interest already exists and giving them a compelling reason to act. In doing so, the brand’s invitation, “Chalo, Cricket Khelte Hai,” became more than a line, it turned into a lived experience on-ground.

Zameer Kochar, Chief Marketing Officer, Angel One, said, Cricket Park is built on a very simple insight, people don’t lack interest, they lack the right trigger to act. Whether it’s investing or something as personal as cricket, the gap often lies between intent and action. With this initiative, we wanted to create an experience that feels intuitive, inclusive, and engaging enough for people to step in and participate. The response we’ve seen has been extremely encouraging.”

With Cricket Park, Angel One has taken a step towards building a scalable, community-led property that blends culture, participation, and digital amplification and redefining how brands can create meaningful engagement beyond the screen.

About Angel One Limited:

Angel One Limited, (NSE: ANGELONE) (BSE: 543235) is the largest listed retail stock broking house in India, in terms of active clients on NSE. Angel One is a technology-led financial services company, providing broking and advisory services, margin funding and distribution of third-party financial products to its clients. The broking and allied services are offered through online and digital platforms to clients acquired directly and through assisted business.

Angel One Limited extensively uses Artificial Intelligence, Machine Learning and Data Science to create a superior digital experience. The company has built a host of digital properties like Angel One Mobile App, ‘SmartAPI’ a free-to-integrate API platform and ‘Smart Money’ an investor education platform of 37.4 million clients.

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