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SHEBA® unveils Hope Reef: World’s Largest Coral Restoration Program Announced
SHEBA® unveils Hope Reef
- Leading cat food brand SHEBA® has begun work on the world’s largest coral restoration program, which aims to restore more than 185,000 square meters of coral reefs around the world by 2029
- The coral reef, which can be seen on Google Earth, has been regrown to spell the word HOPE to drive awareness and show how positive change can happen within our lifetime
- Visit the first-of-its-kind YouTube Channel where with every video view, advertising revenue is donated to The Nature Conservancy to support its reef restoration initiatives
LONDON, May 5, 2021 /PRNewswire/ — Hope Reef, the start of the world’s largest coral reef restoration program, has been unveiled off the coast of Sulawesi, Indonesia. The reef, which can be seen on Google Earth, has been built to spell the word H-O-P-E and is a symbol to show the world how positive change can happen within our lifetime.
Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them for food, income and coastal protection[1]. The effort to solve this requires global cooperation on a massive scale and SHEBA® hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish.
While the unveiling of Hope Reef takes place today, its restoration began two years ago. Since then, coral cover has increased from 5 to 55%, fish abundance has increased and we have seen the return of species such as sharks and turtles. By the end of 2029, SHEBA’s® ambition is to restore more than 185,000 square meters of coral reef at sites around the world – roughly the size of 148 Olympic Swimming Pools.
Viewers who watch the SHEBA® Hope Reef story, “The Film That Grows Coral” on YouTube will help raise money for reef restoration. With every view, the advertising money generated is invested into coral reef restoration through campaign partner, The Nature Conservancy. This is the first time ever that 100% of the funds from a YouTube channel have been monetized for sustainability efforts.
Providing a simple but effective solution, Hope Reef uses innovative ‘Reef Star’ technology – 90cm-wide, star-shaped, steel structures that are handmade by the local community in Indonesia. Each star is joined underwater to create a strong web that covers the seabed and provides a stable base for coral fragments to regrow.
Professor David Smith, Chief Marine Scientist at Mars Inc., said: “We’re thrilled to unveil Hope Reef and show that there really is hope for our oceans. Our efforts around the world to restore and regenerate these precious ecosystems are showing exciting results and having a positive impact on local communities, which we’re delighted to see. We hope our efforts inspire others to join us so we can all play our part in helping to prevent the extinction of our coral reefs.”
Dr. Elizabeth McLeod, The Nature Conservancy’s Global Reef Systems Lead, said: “Coral reefs are the heart of our oceans, supporting over a quarter of marine life. Reefs also supply millions of people worldwide with food, livelihoods, life-saving medicines, and protection against storms. It’s imperative that we scale up our work to protect and restore the long-term health of these vital ecosystems, as well as addressing the threats that have caused their decline and building their resilience to a changing climate.”
Since 2008, SHEBA®‘s parent company, Mars, Incorporated, has invested more than $10m in research, restoration and community engagement as part of its coral reef program. In addition, the company has invested $1 billion to drive action for the protection and restoration of the planet and those who inhabit it through its Sustainable In A Generation Plan.
Tracey Massey, Global President of Mars Pet Nutrition said: “This is a symbol of hope – hope for the future of our oceans and the start of a movement to restore these vital ecosystems. The Nature Conservancy and our other long-standing partners on coral restoration around the world ensure a promising start to drive further action, acting as catalyst to inspire others and help create a healthy, thriving planet for both people and pets.”
To play a role in reef restoration, so that we have more coral today and more fish tomorrow, watch and share this video #hopegrows: The Film That Grows Coral
About SHEBA®
The SHEBA® Brand knows that cat owners love cats for their independent spirits, personalities, and discerning palates. That’s why the SHEBA® brand puts cats at the heart of everything it does, creating premium recipes with irresistible real meat, no artificial preservatives or flavors, and designed to entice cats’ unique tastes and desires. The SHEBA® Brand appreciates the relationship between cats and their owners and uses that understanding to celebrate and fuel their unique bond. Look for SHEBA® premium cat food and cat treats at retailers nationwide. For more information, visit www.sheba.com.
About The Nature Conservancy
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 72 countries and territories: 38 by direct conservation impact and 34 through partners, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.
About Mars Petcare
Mars Petcare is a diverse and growing business with 85,000 Associates across 50+ countries dedicated to one purpose: A BETTER WORLD FOR PETS™. With 75 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA® , CESAR®, IAMS™ and EUKANUBA™ as well as The WALTHAM™ Centre for Pet Nutrition which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through a network of over 2,000 pet hospitals including BANFIELD™, BLUEPEARL™, PET PARTNERS™, VCA™, LINNAEUS™ and ANICURA™. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.
About Mars, Incorporated
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. For more information about Mars, please visit mars.com.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
[1] IPPC Special Report (2018): https://report.ipcc.ch/sr15/pdf/sr15_spm_final.pdf
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Reliance Digital’s ‘All About Apple’ Campaign Brings Best Apple Deals and Price Drops on iPhone 17, MacBook & More
MUMBAI, India, April 24, 2026 /PRNewswire/ — Reliance Digital announces limited-period offers on the latest Apple products with significant price drops and consumer finance offers.
The All About Apple campaign by Reliance Digital is bringing high-quality products to consumers at affordable prices. The initiative aims to make premium Apple products more accessible to a broader segment of buyers during the ongoing promotional window. From the mighty iPhone 17 to the ultra-light MacBook Air (M5), upgrading is more accessible than ever.
Customers can experience the best technology without straining their budgets with attractive exchange bonuses, instant in-store discounts and flexible EMI options. These combined benefits substantially lower the effective acquisition cost, especially for buyers trading in older smartphones or laptops.
One of the spotlight offers includes the iPhone 17 256GB (Magichromatic finish), listed at an MRP of Rs. 82,900. With applicable cashback, combined with exchange benefits of up to Rs. 15,000 and an additional exchange bonus of Rs. 6,000, the effective price can go as low as Rs. 59,990.
Apple’s MacBook lineup has also become more affordable in the ongoing sale, particularly with the introduction of newer-generation processors and pricing benefits. The latest models, powered by the next-generation M5 chip, aim to deliver faster processing, improved battery efficiency, and seamless multitasking. The MacBook Air (M5) can be owned with EMIs starting at just ₹2,803*, inclusive of student and teacher discounts, exchange benefits, and financing schemes. Exchange bonus of 10,000 rupees is also available to MacBook Neo buyers.
This promotional campaign is time-bound, with all major offers scheduled to conclude on 23rd May. Customers are advised to hurry and verify eligibility for cashback, exchange benefits, and coupon discounts before completing their purchase, as terms may vary across models and store locations.
About Reliance Digital
Reliance Digital is one of India’s leading consumer electronics retail chains, offering a wide selection of smartphones, laptops, home appliances, and digital products. With a strong omnichannel presence, it provides customers access to competitive pricing, authorised products, and after-sales support through services such as Reliance resQ.
*Terms and Conditions Applied
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Apparel Group Strengthens Digital Footprint with the Launch of ALDO App for the Indian Market
Express Delivery, Curated Style & Seamless Digital Experience Now Live on Google Play Store & Apple App Store
MUMBAI, India, April 22, 2026 /PRNewswire/ — Apparel Group, the leading global fashion and lifestyle retail conglomerate, announces the official launch of the ALDO India mobile app. This strategic rollout marks a significant milestone in Apparel Group’s mission to redefine omnichannel retail and enhance the digital shopping ecosystem for premium footwear and accessories in India.
Now available on Google Play Store and Apple App Store, the dedicated app is designed to bring ALDO’s world-class style directly to the fingertips of the Indian consumer. By leveraging Apparel Group’s robust retail infrastructure, the app introduces express delivery services, ensuring that fashion-forward shoppers receive their favourite pieces with unprecedented speed and efficiency.
Built with modern consumer expectations in mind, the ALDO app empowers users to explore the latest collections, access exclusive product drops, and enjoy a streamlined shopping experience tailored for fast, effortless browsing. A defining feature of the app is its express delivery service, designed to get fashion essentials into customers’ hands as swiftly as possible, reflecting a new era of immediacy in style and service.
Apparel Group is committed to integrating advanced technology with high-street fashion, providing a secure and effortless checkout process tailored to the evolving needs of the modern, connected shopper. Whether discovering trend-led silhouettes or selecting everyday staples, shoppers now enjoy smooth navigation, secure checkout, and personalised recommendations all supported by ALDO’s commitment to quality and design excellence.
Tushar Ved, President of Apparel Group India, said: “The launch of the ALDO app is a definitive step in Apparel Group’s journey to pioneer a tech-forward retail environment in India. By integrating our cutting-edge logistics with a seamless interface, Apparel Group continues to set the pace for the future of commerce in the region, ensuring our customers enjoy speed, style, and convenience like never before.”
With the introduction of this dedicated platform, Apparel Group continues to solidify its position as a retail leader, focused on localized digital innovation and superior customer engagement.
The ALDO app is now live and available for download.
Download: https://onelink.to/aldoshoes
About ALDO
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO’s 53-year history has seen the brand become one of the world’s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1400 locations and more than 250 million customers visiting our stores each year.
For more information, please visit www.aldogroup.com and follow @aldo_shoes and #AldoCrew on social media for updates.
Instagram: @aldo_shoes
Facebook: ALDO Shoes
Website: ALDO Shoes
About Apparel Group (India) Pvt. Ltd.
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2500+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Dolce & Gabbana Beauty, Victoria’s Secret PINK, Charles & Keith, Crocs, ALDO, ALDO Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 300+ stores and 20+ brands, the company serves thousands of customers across 50 cities in India.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
For more information, please visit:
Apparel Group India | LinkedIn | Download Club Apparel App
Contact
Amruta Khatavkar
amruta.khatavkar@apparelgroup.in
+91-9870337833
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Angel One’s ‘Cricket Park’ sparks strong participation, brings a generation back to the pitch
MUMBAI, India, April 22, 2026 /PRNewswire/ — Angel One Limited, India’s intelligent investing companion and Official Associate Partner of the Tata IPL (2024–2028), recently hosted “Cricket Park”, an immersive cricket-led experience that brought alive a simple yet powerful idea – Chalo, Cricket Khelte Hai. Held at TSG Sports Arena in Mumbai, the event witnessed strong participation and high on-ground energy, bringing together around 300 attendees, including India’s top digital creators and cricket enthusiasts, to rediscover the joy of playing the game.
At a time when cricket is widely consumed but rarely played, Cricket Park tapped into a deep cultural insight, that while the love for the game remains strong, the reasons to step out and play have steadily declined. By creating the right environment and format, Angel One turned passive fandom into active participation.
Designed as more than just a tournament, Cricket Park reimagined the childhood cricket experience into a dynamic, interactive format. The experience was paired with 14 interactive cricket installations and 5 live pitches, including Khidki Tod, Zero Kaata Bhaago, Ziddi Target, Bat Pakad and Ringa Ringa Catches, each crafted to bring back the spontaneity and thrill of the game. The event followed a unique flow, with creators arriving early to engage with and take over the installations, setting the tone for the experience, while fans stepped in at sundown, with matches continuing till late.
The event also saw participation from impactful personalities, adding to the overall energy and appeal of the experience. Notable digital creators including Jake Jeakings, Vyom (vyom25), CA Deepak Bhati (cadeepakbhati), Shrishti Gosavi (nerd_in_you), and Anmol Sharma (financebyanmoll) were part of the experience, further amplifying the event both on-ground and across digital platforms. With moments crafted for shareability, Cricket Park extended well beyond the venue, resonating strongly with a wider audience online.
Assisted by Badass Media and designed by Doodle Mapuls, Cricket Park was designed as a high-energy, community-led experience that blends culture, community, and digital storytelling.
Cricket Park is rooted in Angel One’s larger philosophy of enabling action. Much like how the platform simplifies investing for a new generation, the initiative aimed to remove friction from participation, meeting people where their interest already exists and giving them a compelling reason to act. In doing so, the brand’s invitation, “Chalo, Cricket Khelte Hai,” became more than a line, it turned into a lived experience on-ground.
Zameer Kochar, Chief Marketing Officer, Angel One, said, “Cricket Park is built on a very simple insight, people don’t lack interest, they lack the right trigger to act. Whether it’s investing or something as personal as cricket, the gap often lies between intent and action. With this initiative, we wanted to create an experience that feels intuitive, inclusive, and engaging enough for people to step in and participate. The response we’ve seen has been extremely encouraging.”
With Cricket Park, Angel One has taken a step towards building a scalable, community-led property that blends culture, participation, and digital amplification and redefining how brands can create meaningful engagement beyond the screen.
About Angel One Limited:
Angel One Limited, (NSE: ANGELONE) (BSE: 543235) is the largest listed retail stock broking house in India, in terms of active clients on NSE. Angel One is a technology-led financial services company, providing broking and advisory services, margin funding and distribution of third-party financial products to its clients. The broking and allied services are offered through online and digital platforms to clients acquired directly and through assisted business.
Angel One Limited extensively uses Artificial Intelligence, Machine Learning and Data Science to create a superior digital experience. The company has built a host of digital properties like Angel One Mobile App, ‘SmartAPI’ a free-to-integrate API platform and ‘Smart Money’ an investor education platform of 37.4 million clients.
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Reliance Digital’s ‘All About Apple’ Campaign Brings Best Apple Deals and Price Drops on iPhone 17, MacBook & More
Reliance Digital’s ‘All About Apple’ Campaign Brings Best Apple Deals and Price Drops on iPhone 17, MacBook & More
Apparel Group Strengthens Digital Footprint with the Launch of ALDO App for the Indian Market
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