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SHEBA® unveils Hope Reef: World’s Largest Coral Restoration Program Announced

SHEBA® unveils Hope Reef

  • Leading cat food brand SHEBA® has begun work on the world’s largest coral restoration program, which aims to restore more than 185,000 square meters of coral reefs around the world by 2029
  • The coral reef, which can be seen on Google Earth, has been regrown to spell the word HOPE to drive awareness and show how positive change can happen within our lifetime
  • Visit the first-of-its-kind YouTube Channel where with every video view, advertising revenue is donated to The Nature Conservancy to support its reef restoration initiatives

LONDON, May 5, 2021 /PRNewswire/ — Hope Reef, the start of the world’s largest coral reef restoration program, has been unveiled off the coast of Sulawesi, Indonesia. The reef, which can be seen on Google Earth, has been built to spell the word H-O-P-E and is a symbol to show the world how positive change can happen within our lifetime.

Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them for food, income and coastal protection[1]. The effort to solve this requires global cooperation on a massive scale and SHEBA® hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish.

While the unveiling of Hope Reef takes place today, its restoration began two years ago. Since then, coral cover has increased from 5 to 55%, fish abundance has increased and we have seen the return of species such as sharks and turtles. By the end of 2029, SHEBA’s® ambition is to restore more than 185,000 square meters of coral reef at sites around the world – roughly the size of 148 Olympic Swimming Pools.

Viewers who watch the SHEBA® Hope Reef story, “The Film That Grows Coral” on YouTube will help raise money for reef restoration. With every view, the advertising money generated is invested into coral reef restoration through campaign partner, The Nature Conservancy. This is the first time ever that 100% of the funds from a YouTube channel have been monetized for sustainability efforts.

Providing a simple but effective solution, Hope Reef uses innovative ‘Reef Star’ technology – 90cm-wide, star-shaped, steel structures that are handmade by the local community in Indonesia. Each star is joined underwater to create a strong web that covers the seabed and provides a stable base for coral fragments to regrow.

Professor David Smith, Chief Marine Scientist at Mars Inc., said: “We’re thrilled to unveil Hope Reef and show that there really is hope for our oceans. Our efforts around the world to restore and regenerate these precious ecosystems are showing exciting results and having a positive impact on local communities, which we’re delighted to see. We hope our efforts inspire others to join us so we can all play our part in helping to prevent the extinction of our coral reefs.”  

Dr. Elizabeth McLeod, The Nature Conservancy’s Global Reef Systems Lead, said: “Coral reefs are the heart of our oceans, supporting over a quarter of marine life. Reefs also supply millions of people worldwide with food, livelihoods, life-saving medicines, and protection against storms. It’s imperative that we scale up our work to protect and restore the long-term health of these vital ecosystems, as well as addressing the threats that have caused their decline and building their resilience to a changing climate.” 

Since 2008, SHEBA®‘s parent company, Mars, Incorporated, has invested more than $10m in research, restoration and community engagement as part of its coral reef program. In addition, the company has invested $1 billion to drive action for the protection and restoration of the planet and those who inhabit it through its Sustainable In A Generation Plan.

Tracey Massey, Global President of Mars Pet Nutrition said: “This is a symbol of hope – hope for the future of our oceans and the start of a movement to restore these vital ecosystems. The Nature Conservancy and our other long-standing partners on coral restoration around the world ensure a promising start to drive further action, acting as catalyst to inspire others and help create a healthy, thriving planet for both people and pets.”

To play a role in reef restoration, so that we have more coral today and more fish tomorrow, watch and share this video #hopegrows: The Film That Grows Coral

About SHEBA®

The SHEBA® Brand knows that cat owners love cats for their independent spirits, personalities, and discerning palates. That’s why the SHEBA® brand puts cats at the heart of everything it does, creating premium recipes with irresistible real meat, no artificial preservatives or flavors, and designed to entice cats’ unique tastes and desires. The SHEBA® Brand appreciates the relationship between cats and their owners and uses that understanding to celebrate and fuel their unique bond. Look for SHEBA® premium cat food and cat treats at retailers nationwide. For more information, visit www.sheba.com.

About The Nature Conservancy

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 72 countries and territories: 38 by direct conservation impact and 34 through partners, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.

About Mars Petcare 

Mars Petcare is a diverse and growing business with 85,000 Associates across 50+ countries dedicated to one purpose: A BETTER WORLD FOR PETS™. With 75 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®,  NUTRO™,  GREENIES™,  SHEBA® ,  CESAR®, IAMS™ and EUKANUBA™ as well as The WALTHAM™ Centre for Pet Nutrition which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through a network of over 2,000 pet hospitals including  BANFIELD™,  BLUEPEARL™, PET PARTNERS™,  VCA™,  LINNAEUS™  and ANICURA™.  We’re also active in innovation and technology for pets, with WISDOM PANEL™   genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.

About Mars, Incorporated

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.   

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. For more information about Mars, please visit mars.com.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

[1] IPPC Special Report (2018): https://report.ipcc.ch/sr15/pdf/sr15_spm_final.pdf

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sheba@freuds.com

 

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Osstem Implant Accelerates Innovation in India with ‘Denall TV’, a Digital Dental Education Hub

  • Over the past two years since its launch in April 2024, Denall TV has become a core platform for digital dental education in India.
  • Opened a dedicated Denall Studio in India in July 2025, strengthening live hands-on and professional training programs.
  • Supporting the professional growth of clinicians through practical content, including ‘Master Courses’ and ‘Product Reviews’.

NEW DELHI and MUMBAI, India, June 15, 2026 /PRNewswire/ — Osstem Implant announced that its specialized dental education platform for the Indian market, ‘Denall TV’ (https://in.denall.com), is gaining significant traction among local practitioners, establishing itself as a vital hub for digital dental education in India.

The thumbnail for the ‘Implant System Introduction’ lecture, the most-watched content on Denall TV India
  •  Building a Comprehensive Digital Clinical Education Environment

Since launching its first content in April 2024, Denall TV has continuously evolved to meet the needs of Indian clinicians. To provide more immersive and high-quality education, Osstem Implant established a dedicated Denall Studio in India in July 2025. This facility has enabled the creation of a systematic digital clinical education environment, overcoming geographical limitations for dentists across the country.

  • Providing High-Quality, Practice-Oriented Clinical Content

The platform focuses on promoting ‘Digital Dentistry’ through specialized ‘Digital Surgery’ education and providing accurate product information. Denall TV consistently uploads essential clinical content, including: Live Hands-on sessions, Practical Master Courses, Expert product reviews featuring items such as the T2 Plus and 122 Taper KIT, helping clinicians make informed decisions for their practices.

  • Strengthening Trust as a Strategic Education Partner

Professional clinical courses have become a major topic of interest among local medical professionals. Notably, the ‘Implant System Introduction’ lecture has surpassed 25,000 views, proving the platform’s high influence. This achievement signifies that Osstem Implant has successfully established itself as a trusted education partner in the Indian market, going beyond its role as a manufacturer.

  • Bridging Global Trends and Improving Educational Accessibility

Osstem Implant connects local practitioners with global academic networks. The platform provides timely content from global academic events such as the ‘2026 Osstem World Meeting in Bangkok’, sharing the latest implant trends and technological advancements with the Indian dental community. By offering online access, Denall TV effectively bridges the educational gap for dentists in regions where offline seminars are difficult to attend.

An official from Osstem Implant India stated, “Denall TV serves as a key bridge, delivering world-class clinical knowledge to local dentists. We will continue to strengthen our real-time interactive webinars to provide deeper clinical insights.” The official added, “We are committed to driving both the quantitative and qualitative growth of the Indian dental implant market through the continued provision of high-quality educational content.”

Moving forward, Osstem Implant plans to enhance its B2C PR strategies centered around the Denall TV platform and lead the popularization of digital dental treatment in India through close communication with local practitioners.

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Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s

ESSEN, Germany and MUMBAI, India, June 12, 2026 /PRNewswire/ — After the tremendous success of the recently concluded ‘5 match T20 International event – ‘Austria Tour of Germany,” DCB is all set to kick off its ambitious domestic set of events for 2026.

German Super League – Berlin edition starts at Mayfeld – next to the iconic OlympiaStadion from the 8th of June.

With a fixture of 43 T10 matches, 10 best clubs from the Berlin region will compete to be crowned champions. Legendary English umpire, Billy Bowden, will be the special guest, and will be officiating the final match.

Mr. Severin Weiss, the president of DCB, said, “In order to have a robust system, we need to have a strong domestic structure. It’s not about just having premier leagues and international contests, but building bottom up. And that’s what our core focus and mission is.” He added that for cricket in Europe and particularly in Germany to flourish, they need to attract more natives to take up the sport. Organizing good quality events, that are properly produced at the domestic level, will ensure they achieve this in the years to come.

The team at DCB is working methodically to achieve the stated mission.

Mr. Dieter Voight – DCB CEO – shed more light on the calendar events and stated, “In 2026, with strong collaboration and support of our regional partners, we have plans to conduct up to 8 domestic tournaments with about 300 matches. Add to this, we have 4 international events, the biggest being the Nordic Cup in August.”

The Nordic cup will see 5 women’s teams battle it out in August. The hosts will be joined by the Nordic national teams of Finland, Sweden, Denmark as well.

Germany will also host two more bilateral events, the next one being against Switzerland women’s in July.

Germany hopes to soon break into the top 30 men’s T20 ICC rankings. They won 4-1 against Austria and hope to continue their dominance on the field.

Donovan Miller has been appointed the head coach. Donovan brings in rich experience of working with English Counties, and top franchise tournaments. Coach along with the captain Musadiq Ahmed, who was sensational with the bat against Austria and was adjudged Man of the series, has the full trust and support of DCB to lead the team to achieve grander cricketing success.

With a robust domestic and international calendar in place, DCB is focussed on marketing the events and positioning German cricket as one of the most serious cricket destinations in Europe.

The important aspect is to reach as many people as possible, includes a strategic multi-media plan, which includes digital marketing as a key corner stone.

Dr. Vignaesh Sankaran, Vice President of the DCB, added: “Live broadcasting is only one part of the equation. Equally important is how we market our events, players, coaches, and sponsors to a wider audience. We do not want to miss this opportunity to grow the game and create value for all our stakeholders. The Austria–Germany international series generated more than five million impressions across all platforms. Together with our partners, SMW Global, we invited German influencer Liz Laz, whose content introduced German cricket to new audiences and significantly expanded our reach.

Germany is among the first European Associate Members to embrace this approach at scale, combining elite cricket with digital storytelling and influencer engagement. Through these efforts, we have achieved over 150% growth in viewership and now attract some of the largest cricket audiences in Europe.

Germany’s reputation for strong governance, professionalism, and high-quality event delivery also makes it an increasingly attractive market for sponsors and commercial partners. We will continue to build on this momentum and further strengthen Germany’s position as a leading cricket market in Europe.”

The Deutschland Cricket Board (DCB) has officially entered into a strategic partnership with SMW Global Media, with a long-term vision for collaboration. SMW Global Media will serve as the exclusive commercial rights partner, overseeing event production, ground branding, and sponsor asset delivery, while also supporting the DCB in developing consistent digital content and event promotion across platforms.

Azhan Ahsan, executive director – SMW Global Media, said, “The aim is to produce clean, high quality broadcasts, in decent budgets, allowing our federation partners the flexibility to produce more matches professionally. Consistent supply will expand the reach and grow commercial values of German cricket organically.” He added, “Germany is perhaps the only country in Europe that can on its own produce good quality cricket in such high volumes. Sponsors and media partners love it when there is a proper structure and a plan. And if we can add further value for all stakeholders by adding some spice on the digital content front, we can fast track brand Germany to newer markets and audiences. We are committed to that.”

The last event was broadcast LIVE worldwide on multiple platforms – FanCode, Action Sports, Unbeaten +, Unbeaten Prime, SportVot, Cricket Lounge TV, and German cricket’s official YouTube channel. It was also covered by all major data and scoring partners including ESPN, and Olympics.com.

About Deutscher Cricket Bund (DCB)

The Deutscher Cricket Bund is the governing body for cricket in Germany and is responsible for the development, promotion and organization of cricket activities across the country, including domestic, youth and international cricket structures.

For more information, please visit https://www.cricket.de/

About SMW Global Media

SMW Global Media is an international full-service sports agency that serves some of the major leagues, federations, teams and broadcasters in the world. With a global reach, they have been involved in projects in over 41 countries, annually distributing, selling and producing thousands of hours of live sports and work with over 100 broadcast partners. Their four core areas of expertise include Rights Management, Production Services, Streaming Solutions and Sponsorships. For more information, please visit, smwglobalmedia.com

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ContentLens Appoints Hari Nair, Former CEO of Tips Music, as Pro Bono Strategic Advisor

Industry veteran brings three decades of music, digital media, and content monetisation experience to India’s leading AI-powered IP protection platform — backing the company on conviction, not a fee.

MUMBAI, India, June 11, 2026 /PRNewswire/ — ContentLens, an AI-powered content intelligence platform pioneering proprietary solutions in music IP protection, celebrity likeness detection, content provenance, and deepfake identification, today announced the appointment of Hari Nair as Pro Bono Strategic Advisor.

Nair brings over three decades of leadership in the Indian and global media and entertainment industry, having held senior roles at Tips Music Limited, Sony Music India, PPL India, and TikTok — where he led the global launch of TikTok Music (known as Resso). Most recently, he served as CEO of Tips Music Limited, one of India’s most valued music labels, where he spearheaded global partnerships with TikTok, Sony Music Publishing, and Warner Music Group, built a data-driven, high-performance culture, and delivered sustained shareholder returns. Upon his departure, the music industry legend Kumar Taurani, Chairman and MD of Tips Music, credited Hari for ‘driving revenues and achieving targets as committed to shareholders’ and described him as ‘a passionate, revenue and data-driven leader’.

In an industry where advisory roles routinely carry equity or paid arrangements, Nair’s decision to join pro bono is a deliberate signal of conviction. As a former client of ContentLens, he has first-hand experience of the platform’s capabilities — and chose to back it based on that direct assessment of the technology.

In his advisory capacity, Nair will provide strategic counsel on ContentLens’s go-to-market strategy across the Indian and global media & entertainment industry, support the company’s investor relations, and leverage his extensive network across leading music, media, and entertainment companies.

ContentLens has already commercialised its technology with five large customers in the media and entertainment sector. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and is advancing toward its next phase of commercial growth.

ROHAN SAHU, Founder & CEO, ContentLens:

“When someone of Hari’s standing chooses to back ContentLens — not for a fee, but out of genuine belief in what we are building — it is among the strongest forms of validation a company at our stage can receive. His three decades of operating experience across every layer of the music and entertainment ecosystem, combined with his direct familiarity with our platform, gives us both strategic depth and credibility as we scale. We are deeply grateful for his trust and commitment.”

HARI NAIR, Pro Bono Strategic Advisor, ContentLens:

“I have spent my career building value across the music and entertainment ecosystem, and I can see clearly that the next frontier of that value lies in AI-driven content protection. ContentLens is solving a problem that every label, every artist, and every media company in the world already faces: IP infringement in an age where content can be replicated, repurposed, and monetised without consent. I have worked with this technology as a client and I know what it can do. I am joining because I genuinely believe this platform will matter — for record labels, musicians, artists, celebrities and every form of IP owner.”

ABOUT CONTENTLENS

ContentLens is an AI-powered content intelligence company building proprietary technology across four verticals: music IP protection, celebrity likeness detection, content provenance, and deepfake identification. Headquartered in Bangalore, ContentLens works with leading content owners and media companies to detect, protect, and monetise original intellectual property. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and has already commercialised its products globally with five large customers in the media and entertainment sector.

ABOUT HARI NAIR

Hari Nair is one of India’s most accomplished media and entertainment industry executives, with a distinguished career spanning music, digital media, and global content platforms. He has held leadership roles at Tips Music Limited, Sony Music India, PPL India, and TikTok, where he led the global launch of TikTok Music (Resso). As former CEO of Tips Music Limited, he led the company through a period of transformational growth and delivered exceptional shareholder returns. He is widely recognised for his dealmaking ability, performance-driven leadership, investor relationship management, and deep expertise in content monetisation.

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