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‘SUONO PURO’: THE PURE VOICE OF BATTISTA AND SOUND SIGNATURE OF AUTOMOBILI PININFARINA
– Automobili Pininfarina reveals how it has engineered the unique new ‘sound of sustainable luxury’ for its pure-electric hyper GT, Battista
– Composed using advanced sound engineering and the ‘voice’ of its phenomenal pure-electric powertrain, Battista’s sound resonates at 54 Hz, a frequency that aims to have a positive influence on the driver’s comfort and wellbeing
– Paolo Dellachà, Chief Product and Engineering Officer for Automobili Pininfarina: "Our sound designers and engineers have crafted a unique, organic EV sound experience for clients. The Battista voice is emotional and authentic for everyone experiencing the vehicle"
– Video on the unique sound of Battista and its frequency displayed in natural elements: youtu.be/E5etYYeFnik
CAMBIANO, Italy and MUNICH, April 12, 2022 /PRNewswire/ — Automobili Pininfarina has revealed ‘SUONO PURO’ – the sound concept created for the world’s first pure electric hyper GT as the Italian brand continues to develop new products and experiences aiming to lead creation of a sustainable new era in luxury.
Creating a unique sound experience presented key challenges, while ensuring an unrivalled ownership and driving experience with exquisite luxury, design heritage and sustainability remain at the core. What does beauty and power sound like in the world of electrification? What voice should this award-winning design masterpiece and the Automobili Pininfarina brand have? How may natural and emotional connection between driver, car and the driving experience be created?
Aural sensations have been carefully crafted to embody the purity of Battista’s design and give Automobili Pininfarina a unique voice that aims to resonate positively with the driver. Using advanced technology and following more than 2,000 hours of composition, development and fine-tuning by vehicle and sound designers and engineers, a unique brand experience is played out in exquisite frequencies and tones.
Paolo Dellachà, Chief Product and Engineering Officer for Automobili Pininfarina, said, "Our sound designers and engineers have crafted a unique, organic EV sound experience, something special and authentic for people experiencing the vehicle. It is a signature for Battista and the Automobili Pininfarina brand that is as recognisable, pure and individual as its design."
SUONO PURO honours the purity of Automobili Pininfarina’s design DNA, incorporating wellbeing qualities associated with the 432 Hz frequency. It is warm and uplifting, as found in the positive emotional effect of Tibetan singing bowls and was used by classical music composers such as Mozart or Verdi.
At idle speed, the Battista’s sound frequency is 54 Hz (down three octaves from 432 Hz) – a pure and resonant signature base note. The purity of this frequency can be visualised by the way in which it impacts water, creating beautiful, organically symmetrical ripples. The effect of this frequency on the human body, which is in average around 70 percent water, intends to contribute to a sense of wellbeing. Clients will experience this in their own Battista, with deliveries worldwide starting this year.
Interview with the experts who crafted SUONO PURO for Battista
Automobili Pininfarina worked closely with sound designers Novo Sonic to craft a unique voice for the brand and Battista. Automobili Pininfarina NVH & Sound Managing Engineer, Garry Lane, and Novo Sonic Founder and CEO, Tom Huber, formed the core partnership that brought this to life, with a small team of dedicated and passionate sound experts. Here they talk in detail about the project.
What was the initial brief? How did you want to make people feel when they hear the Battista?
Garry Lane: We are bringing a unique hyper GT to the luxury car world. It is a first-of-a-kind reimagination of electric mobility – including its sound. SUONO PURO needed to be authentic and reflective of the brand. We decided to let the four powerful electric motors speak for themselves, combined with a special sound experience delivering a positive effect on the driver’s wellbeing.
Tom Huber: We wanted to achieve a natural sound experience, and this comes from the use of frequency. 440 Hz was first introduced to the American music industry in the first half of the 20th century to establish a reference tuning tone for instruments and orchestras. Music tuning worldwide was adapted to this as a result. However, prior to this, 432 Hz was the tuning of the classical music world, including by Verdi. Listening to an orchestra playing in the original tuning, many would agree on a substantial difference in terms of warmth and positive impact.
The sound experience should resonate through all aspects of how the Automobili Pininfarina brand is experienced, not just the product – where a lot of excitement comes from the emotive powertrain sounds. There needs to be an emotion and authenticity to all of it, which is why we took a holistic approach with the use of the 432 Hz frequency throughout the brand experience, with a consistent sound landscape at every point of contact.
What was the biggest challenge?
GL: We had to make sure the Battista is instantly recognisable – we wanted people to be able to hear it and know it was Battista before they could see it, fully embracing and celebrating its pure-electric powertrain. It had to be carefully curated and developed for a truly special car, and an entire brand, in around half the time it takes larger-volume manufacturers, who would typically develop a sonic signature in four to five years of research and engineering. That has been a tremendous challenge.
TH: Beautiful visual design is pure emotion. A beautiful car like the Battista gives you goosebumps. The same goes for music – emotions can come across in different ways and connect with the human body. The challenge was to create a soundscape that emotionalises a sound that many people have not yet experienced – the sound of an electric motor. We tackled this head-on by fully embracing it, showing that the natural, pure-electric sound can be beautiful and uplifting.
How did you achieve the goal of representing design and beauty in the sound of Battista?
TH: The sound is inspired by the signature Design line around the body of Battista. Sound creation in the studio began with the brand’s Chief of Design Luca Borgogno, forming a design-inspired ‘leitmotif’ – a short, recurring musical phrase. This was translated onto a music sheet displaying the brand’s design philosophy based on its unique proportions represented by curves, length and harmony – something that has never been done before in this context.
This is transformed into the sound of Automobili Pininfarina and the Battista, using 54 Hz as a unique and organic base note that is always present, creating harmony between performance and wellness – just like the car itself. This is the Automobili Pininfarina ‘Sonic Line’.
What was the biggest innovation?
GL: The development of bespoke software, which we call the ‘sound heart’. Not only did it have to be created from scratch for Battista, but the way it was implemented was unique, working on a specified software solution to enable the highest quality sound. It is all delivered via the newly engineered, individually tuneable synthesisers that respond to a range of vehicle systems, from the speed and torque profiles of the powertrain to the steering input, and 12 specially developed exterior and interior speakers in harmony with Naim Audio.
The speaker system was meticulously designed to project the 54 Hz tone across the whole frequency spectrum in immense quality. The car creates the sound in real time, a seamless, high-resolution sound experience that encompasses those inside the car, and provides a signature sound graphic on the outside. The sound is seamlessly transmitted to the interior for a natural aural experience. It is low frequency but brings in more of the EV sound experience.
TH: We want to be able to convey the highest quality sonic story to those experiencing it, so ensuring we had the right software and hardware to reproduce what we created in the studio was really important. It is very different from working with ICE (Internal Combustion Engine) vehicles as they develop their own, much wilder sounds. The Battista’s inherent futuristic sound is unique, but also interesting and new with a positive natural effect on those experiencing it. In this regard, the Battista can be seen as an exquisitely engineered and finely tuned instrument, played by the conductor and composer behind the wheel, altering the output by the way they drive in real-time.
What is the most special thing about the final sound? What are you most proud of?
GL: Personalised experiences and beautiful design are very important to our clients, and drivers can enjoy as much or as little of the Battista’s fine quality sound as they’d like. This results from the extensive engineering and development on the real sound of the electric motors, which develops through the different drive modes.
Ensuring the driver experiences defined differences in sound between the driving modes was a challenge, but very rewarding to have achieved that variation. It’s a testament to the team’s efforts. High levels of personalisation run through all aspects of Battista, enhancing the luxury experience to new dimensions, ensuring the driver is encompassed not only by the combination of performance from the powertrain and the material quality of the luxurious interior, but also the way in which the car communicates and makes the driver feel.
TH: The purity of the sound, I think, is very special. From the beginning we wanted to tune the sound to 432 Hz. The 54 Hz base frequency conveys the soulful power of the car and is organic, using the vehicle’s hardware to provide as unique and authentic base as possible. It resonates with what Automobili Pininfarina stands for: pure design, sustainable luxury and outstanding performance.
The way the sound embodies the Battista’s design, as well as the wider brand values is also unique. We haven’t just created a sound for a vehicle. We’ve evaluated in great detail how people experience the entire brand, the way it communicates with people, and what the ‘voice’ of the vehicle is. The same design and sound themes run through the whole experience. That, to me, is genuine and original, and tells an important story about innovation at Automobili Pininfarina.
For full gallery, please go to Dropbox link:
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teamLab Phenomena Abu Dhabi opens its doors to the public in Saadiyat Cultural District
- The innovative multi-sensory art experience redefines the boundaries of immersive art
- Purpose-built 17,000 sqm venue features transformative artworks unique to Abu Dhabi
- Opening music composed and performed by renowned Italian pianist Ludovico Einaudi
- teamLab Phenomena Abu Dhabi takes guests on a sensory-rich journey that transcends the ordinary and ignites curiosity for all
ABU DHABI, UAE, April 18, 2025 /PRNewswire/ — teamLab Phenomena Abu Dhabi officially opened its transformative multi-sensory art experience within Saadiyat Cultural District, an enriching addition to Abu Dhabi’s dynamic cultural and artistic landscape.
To view the Multimedia News Release, please click: https://www.multivu.com/teamlab_phenomena/9331451-en-gb-teamlab-phenomena-abu-dhabi-opens-saadiyat-cultural-district
On 17 April, the grand opening celebration welcomed distinguished guests and cultural leaders, featuring a specially composed performance by renowned Italian pianist and composer Ludovico Einaudi. Set against the venue’s unique architecture, the score was paired with a dramatic display of 6,000 synchronised drones and pyrotechnics, curated to celebrate the new milestone for Saadiyat Cultural District, and reflect the connection between art, technology and imagination.
H.E. Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: “teamLab Phenomena Abu Dhabi is a groundbreaking cultural landmark that redefines immersive art experiences on a global scale. It embodies a bold vision that pushes the boundaries of creativity, technology, and human perception, offering visitors an experience unlike any other. Together with our partner, teamLab, we take great pride in bringing this pioneering concept to life, reinforcing our commitment to shaping world-class experiences that inspire, engage, and contribute to Abu Dhabi’s cultural legacy. Saadiyat Cultural District is a cultural landmark of global significance, bringing together the world’s greatest minds and institutions to foster dialogue, inspire creativity, and shape a more connected future.”
Following the opening ceremony, guests were immersed within newly unveiled teamLab Phenomena Abu Dhabi exhibits, meandering between its inspiring artistic installations, interacting with the dynamic artworks, and experiencing the connection between art, technology and natural phenomena.
Toshiyuki Inoko, Founder of teamLab, said: “The artworks in teamLab Phenomena do not exist independently but are created by the environment which produces the various phenomena that creates the artworks. Objects such as stones and man-made creations maintain a stable structure independently. A stone, for instance, will remain unchanged even if placed in a sealed box, isolated from the outside world. In contrast, a vortex in the ocean will vanish in an instant if removed from its environment. Unlike a stone, a vortex does not sustain itself; it evolves with the surrounding currents, formed by water flowing continuously from the outside to the inside and from the inside to the outside of the vortex, changing along with the flow. Moreover, the boundaries of its existence are ambiguous, and there is no material distinction between the vortex and its surroundings.
“The unique environment produces the phenomena, and the environment maintains the existence of the structure. Let us call that existence Environmental Phenomena. The artwork is inseparable from the environment and changes along with the environment. This concept transcends the various conventional notions of existence by physical forms. Even if people immerse themselves physically into the artwork, the artwork will remain intact, capable of naturally restoring itself even if disrupted. However, when the environment is not sustained, the artwork will disappear. The boundaries of the artwork are ambiguous and continuous with the environment. Perhaps, people’s consciousness will expand from the artwork itself to the environment beyond.”
Spanning 17,000 square metres, teamLab Phenomena Abu Dhabi has been developed by the internationally acclaimed art collective teamLab, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). The multi-sensory art experience reflects the emirate’s unwavering commitment to fostering creativity and cultural innovation on a global scale, and it presents massive transformative artworks that each blend art, science and technology in groundbreaking ways.
teamLab Phenomena Abu Dhabi is designed to explore and transcend the limits of every guest’s imagination. Each artwork within the unique, purpose-built venue will evolve over time through the interplay of light, sound and movement. Unlike artworks at traditional galleries, visitors will discover exhibits that are fluid, existing in a dynamic relationship with their environment. Each artwork responds to guests’ actions and natural changes in the environment, creating a living, breathing art experience, unlike any other.
Comprising two distinct Wet and Dry areas, guests will be immersed in a series of mesmerising visuals, vibrant landscapes and interactive installations that dissolve the boundaries between art and audience. Every moment offers a new philosophical experience, ensuring that each visitor experience is unique.
In the Dry area, visitors will encounter a variety of artworks that encourage interaction, responding to their movements and actions to create a unique connection between guests and the installations. As they move into the Wet area, guests will follow a dedicated walkway leading them into an exciting realm filled with fluid, hands-on experiences that further deepen their connection with the art.
teamLab Phenomena Abu Dhabi is a key addition to Saadiyat Cultural District, which upon completion will be the largest concentration of world-leading cultural and educational institutions. The District is home to an unparalleled lineup of museums and cultural landmarks, including Louvre Abu Dhabi; the upcoming Zayed National Museum, the national museum of the UAE; Guggenheim Abu Dhabi, featuring a global collection of modern and contemporary art that reflects the diversity of cultures and trends from around the world; and Natural History Museum Abu Dhabi, telling the story of life on earth and the origins of our universe.
The addition of teamLab Phenomena reinforces Abu Dhabi’s position as a global cultural epicentre, offering visitors a unique and transformative experience while showcasing its commitment to creativity, innovation and cultural collaboration on a global scale.
For more information and to purchase tickets: www.teamlababudhabi.com
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Tyger Capital and Credgenics join hands to redefine collections management with innovative tech solutions
- Leverage Machine Learning insights backed communications approach
- Facilitate digital enablement of field team and offer integrated payments
NEW DELHI, April 18, 2025 /PRNewswire/ — Tyger Capital, India’s leading non-banking financial company (NBFC), has joined hands with Credgenics, the leading provider of SaaS-based collections and debt resolution technology solutions worldwide. This technology collaboration marks a significant stride towards reshaping the debt collections landscape, leveraging Credgenics’ comprehensive suite of solutions to streamline and optimize Tyger Capital’s loan collections management process.
At Tyger Capital, Credgenics’ AI powered SaaS based platform will help adopt a data-insights backed personalized approach for communications with borrowers across multiple digital channels including WhatsApp, SMS, and emails. With Credgenics CG Collect, the mobile app for field collection teams, the last mile operations will be digitized to unlock higher productivity and operational efficiency.
Commenting on the partnership, Rajaram Manian B, Chief Risk Officer of Tyger Capital, said, “We are excited to leverage Credgenics technology solutions in collections as we are committed to deliver unparalleled financial services powered by cutting-edge technologies and customer-centric approaches. This collaboration aligns with our mantra ‘Customer first’ and our focus on providing exceptional service to our customers while optimizing our operations through innovation and digital transformation.”
Credgenics technology platform will optimize field team operations, enable seamless collection transaction reconciliations, provide digitized customer visit management, and provide real-time tracking capabilities. Credgenics Billzy payments platform will facilitate borrowers to make digital loan payments swiftly, securely, and conveniently. Adoption of cutting-edge solutions from Credgenics promises higher response rates, accelerated debt resolutions, and reduced operational costs, positioning Tyger Capital at the forefront of customer service excellence.
Rishabh Goel, Co-Founder and CEO of Credgenics, said, “Our engagement with Tyger Capital is an extremely valuable addition to our customer base from the NBFC segment. We are confident that Credgenics’ comprehensive solutions will tremendously enhance the collection management process at Tyger Capital. With our focus on continual innovation, enhanced customer experience and strict adherence to regulatory compliance, we aim to deliver significant business value at Tyger Capital.”
The collaboration between Credgenics and Tyger Capital is set to drive a transformative shift in collection management and debt resolution by leveraging cutting-edge technologies. This strategic partnership will enable both companies to deliver enhanced value to their customers while driving sustainable growth and profitability.
About Credgenics
Credgenics is the leading provider of Loan Collections and Debt Resolution technology platforms to Banks, Non-banking finance companies, FinTechs, and ARCs worldwide. The AI-powered SaaS-based platform has been recognized as the #1 Best Selling Loan Collections Platform in India by IBS Intelligence in their Annual Sales League Table for three years consecutively. Credgenics caters to the end-to-end collection lifecycle for retail and SME / MSME debt and works with over 150 customers. It handled more than 98 million retail loan accounts worth over USD 250 Billion in FY24 for collections and has sent over 1.7 billion omni-channel communications. With Credgenics, lenders have increased resolution rates by 20%, improved collections by 25%, reduced collections costs by 40%, reduced collections time by 30%, and improved legal process efficiencies by 60%. https://www.credgenics.com/
About Tyger Capital
Tyger Capital Private Limited is a Non-Banking Financial Company (NBFC) headquartered in Mumbai, Maharashtra, India. Established in 2016, the company commenced lending operations in April 2017 with a mission to support entrepreneurship by providing financial solutions tailored for Micro, Small, and Medium Enterprises (MSMEs) and rural development. Tyger Capital is dedicated to be the most “economical” and “convenient” lender – Instant disbursement to underserved communities and small businesses. The company’s vision is to be a trusted financial partner that educates, guides, and supports customers, fostering active participation in the financial ecosystem. Tyger Capital has a robust presence with a network of 250 branches across nine states: Andhra Pradesh, Gujarat, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Tamil Nadu, Telangana, and Uttar Pradesh. This extensive reach enables the company to effectively serve a diverse clientele. Tyger Capital is committed to empowering entrepreneurs and fostering economic growth through its comprehensive financial solutions and customer-centric approach. https://tygercapital.in/
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Herbalife India Launches New Podcast Series – Live Your Best Life, Unscripted
The debut episode explores holistic wellness, mental resilience, and performance strategies with renowned sports scientist and high-performance coach Shayamal Vallabhjee.
BENGALURU, India, April 17, 2025 /PRNewswire/ — In a world where wellness conversations are often reduced to diet fads and fitness trends, Herbalife India, a premier health and wellness company, community and platform is bringing a refreshing change with the launch of its brand-new podcast series — ‘Live Your Best Life, Unscripted’.
Designed as an honest, inspiring, and insightful platform, the podcast brings together experts, athletes, and thought leaders to share their journeys, insights, and lessons on holistic well-being — not just physical fitness, but also mental resilience and emotional balance.
The series is hosted by Ajay Khanna, Managing Director of Herbalife India, who leads engaging conversations with personalities known for their contributions to health, wellness, and performance.
Kicking off the series is an insightful episode featuring Shayamal Vallabhjee — a celebrated sports scientist, high-performance coach, and author. With over two decades of experience working with elite athletes and teams worldwide, Shayamal offers a fresh perspective on what it really means to live a balanced life.
From his experiences growing up in South Africa to living as a monk, Shayamal shares how discipline, mental strength, and spirituality shape both performance and overall well-being. The conversation also explores the role of technology, the importance of gut health, mindful eating, and perhaps most importantly — self-compassion.
Speaking on the launch of the podcast, Ajay Khanna, Managing Director, Herbalife India, said:
“At Herbalife, we believe wellness is a lifelong journey—one that goes beyond counting calories or tracking fitness goals. Live Your Best Life, Unscripted is our way of fostering real, thought-provoking conversations that inspire people to embrace a more holistic approach to health. Through this podcast, we hope to empower listeners with insights from experts and changemakers, encouraging them to prioritize not just physical well-being, but also mental resilience and emotional balance.”
The podcast is available in both video and audio formats — making it easy for viewers to tune in from anywhere.
Watch the Full Episode on Herbalife’s YouTube Channel
Prefer Audio? Listen to the Podcast here: Apple Podcast:
https://podcasts.apple.com/us/podcast/live-your-best-life-unscripted/id1808386057
Spotify Podcast: https://open.spotify.com/episode/5dn8QAS0Ods24TVLxyeYsS?si=oeD3ZkONQFqzzs4aeU1w6A
Amazon Music:
This is just the beginning. New episodes of Live Your Best Life, Unscripted will continue to feature inspiring voices from the world of sports, nutrition, and wellness.
Herbalife
(NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.
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teamLab Phenomena Abu Dhabi opens its doors to the public in Saadiyat Cultural District
Tyger Capital and Credgenics join hands to redefine collections management with innovative tech solutions
Herbalife India Launches New Podcast Series – Live Your Best Life, Unscripted
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
BIGG BOSS SPECIAL: RASHAMI DESAI SURPASSES HER EX BEAU SIDDHARTH SHUKLA TO LEAD THE BIGG BOSS 13 SCORE TRENDS CHART
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