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This Father’s Day, SBI Life’s #PapaHainNa honours the multi-faceted role of father, as ‘Life Mitra’; a friend, mentor and financial guardian

The digital film highlights the role of fathers being ‘Life Mitra’ to resolve life’s challenges with sound practical advice

MUMBAI, India, June 14, 2024 /PRNewswire/ — Fathers have always been a constant source of inspiration in the lives of their children. Their wise ways to tackle life challenges are unmatched and every child is grateful for their father’s advice. This Father’s Day, SBI Life Insurance honour’s the multi-faceted role played by fathers in their child’s life as ‘Life Mitra’- a friend, mentor & financial guardian. This is beautifully depicted in SBI Life’s digital film released under the company’s flagship digital property #PapaHainNa to highlight the pragmatic & insightful side of father’s, who apply their experiences to navigate through life’s challenges.

The digital film showcases the essence of SBI Life’s brand philosophy, emphasizing the dual role played by fathers both as professionals and caregivers. By portraying a Life Mitra (life insurance advisor) in his element, guiding his son through a moment of crisis, the digital film aims to highlight how insurance advisors are well-equipped to handle both professional and personal challenges with equal finesse.

Click here to view the digital film: https://youtu.be/Gj6nTYK52pg

Speaking about the campaign, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life, said, “Fathers have traditionally been seen as the providers for their families, working tirelessly to meet the needs and desires of their loved ones. However, this role has evolved significantly over the years. Today, a father is not just the inspiring head of the family, his ability to guide his family and kids to navigate through life’s hurdles makes him a trusted friend, mentor and confidant to his children. SBI Life’s #PapaHainNa digital film exemplifies how fathers can use their skills to nurture their children’s growth, much like a Life Mitra who offers wise, empathetic guidance to address their client’s needs. He further added, “We appreciate the remarkable commitment of SBI Life’s ‘Life Mitras’ towards their profession while showering immense love on their children, pushing them to pursue their dreams, driving them to never give up in the most difficult of times. SBI Life’s #PapaHainNa digital property acknowledges the role of every father who stand as an inspiration for their children, going above and beyond in supporting them and helping them achieve their dreams.”

The digital film, set in the relatable backdrop of a juice center outside a cricket training camp, features a heartfelt interaction between an 11-year-old boy, Chintu, and his father, Suresh Madhav, an SBI Life- Life Mitra, i.e. insurance advsior. The story unfolds as Chintu, distressed over not being selected for his cricket team, contemplates quitting. His father, leveraging his experience as a Life Mitra, adopts a professional yet nurturing approach to guide his son through this disappointment, illustrating how work-life skills can effectively resolve home-life issues.

The scene opens with Chintu, in full cricket gear, pacing anxiously. His father arrives hurriedly, and Chintu, frustrated, reveals that he hasn’t been selected for the cricket team and has decided to quit the sport. Despite his father’s attempts to console him, Chintu remains resolute. As Chintu expresses his frustration about not making the team, his father transitions into his Life Mitra persona, using his professional expertise to counsel Chintu. He hands Chintu his business card as if to a client. Taking the card, Chintu watches as his father pretends to take a call. Now in the role of a Life Mitra, the father asks Chintu if he’s sure about quitting cricket. Chintu confirms, and the Life Mitra Papa advises that quitting now means losing the chance to progress through various levels of cricket and potentially the national team. He helps the son to understand the broader implications of quitting and encourages him to persevere, reinforcing the message that setbacks are a part of life’s journey which should not stop anyone to achieve their set objectives in life. This new perspective enlightens Chintu, who smiles and says, “Thank you, Life Mitra Papa,” before turning to hug his father.

Sahil Shah, President, Digital Experience at Dentsu Creative, said, “Our collaboration with SBI Life Insurance on this film celebrates Life Mitra fathers in a special way, portraying their dual roles as mentors and friends. With our longstanding association through SBI Life’s Papa Hai Na campaigns, this time we aimed to highlight how a father’s advice, rooted in friendship, never misses the mark.

The campaign seamlessly integrates the brand’s proposition, ‘Apne Liye, Apno Ke Liye’, and underscores the philosophy of #PapaHainNa, highlighting how fathers through their experiences are so apt to address and navigate their children’s emotional and practical challenges.

SBI Life is committed to empowering its Life Mitras, providing them with the necessary tools and resources to succeed in their roles while maintaining a healthy work-life balance. This Father’s Day, the digital film is also a way to acknowledge the efforts taken by every Life Mitra to guide his/her clients achieve financial security. In addition, the company also aims to pay tribute to all fathers who exemplify the spirit of ‘Apne Liye, Apno Ke Liye’ in their everyday lives, nurturing their families with wisdom gained from their professional journeys.

About SBI Life Insurance

SBI Life Insurance (‘SBI Life’ / ‘The Company’), one of the most trusted life insurance companies in India, was incorporated in October 2000 and is registered with the Insurance Regulatory and Development Authority of India (IRDAI) in March 2001.

Serving millions of families across India, SBI Life’s diverse range of products caters to individuals as well as group customers through Protection, Pension, Savings and Health solutions.

Driven by ‘Customer-First’ approach, SBI Life places great emphasis on maintaining world class operating efficiency and providing hassle-free claim settlement experience to its customers by following high ethical standards of service. Additionally, SBI Life is committed to enhance digital experiences for its customers, distributors and employees alike.

SBI Life strives to make insurance accessible to all, with its extensive presence across the country through its 1,040 offices, 23,893 employees, a large and productive network of about 246,078 agents, 77 corporate agents and 14 bancassurance partners with more than 40,000 partner branches, 143 brokers and other insurance marketing firms.

In addition to doing what’s right for the customers, the company is also committed to provide a healthy and flexible work environment for its employees to excel personally and professionally.

SBI Life strongly encourages a culture of giving back to the society and has made substantial contribution in the areas of child education, healthcare, disaster relief and environmental upgrade. In 2023-24, the Company touched over 1.05 lakh direct beneficiaries through various CSR interventions.

Listed on the Bombay Stock Exchange (‘BSE’) and the National Stock Exchange (‘NSE’), the company has an authorized capital of Rs. 20.0 billion and a paid-up capital of ` Rs. 10.0 billion. The AuM is Rs. 3,889.2 billion.

For more information, please visit our website- www.sbilife.co.in and connect with us on Facebook, X, YouTubeInstagram, and LinkedIn.

(Numbers & data mentioned above are for the period ended March 31, 2024)

Video: https://mma.prnewswire.com/media/2438781/SBI_Life_Fathers_Day.mp4

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Lumina Datamatics Wins IMC RBNQA – Performance Excellence Trophy 2025 in the Service Category

MUMBAI, India, May 6, 2026 /PRNewswire/ — Lumina Datamatics, a strategic partner to global publishers and eCommerce retailers, has won the IMC RBNQA – Performance Excellence Trophy 2025 in the Service category. The award was presented at a prestigious ceremony held at the IMC Chamber of Commerce and Industry in Mumbai on 30th April 2026.

This esteemed recognition is part of the IMC Ramkrishna Bajaj National Quality (RBNQ) Awards for 2025, one of India’s most respected benchmarks for organizational excellence. The award underscores Lumina Datamatics’ unwavering commitment to business excellence, quality-driven processes, and continuous performance improvement. Notably, Lumina Datamatics Limited is the only organization recognized in the service segment this year, representing excellence across the Business Process Management spectrum.

The selection followed a rigorous multi-stage evaluation process conducted by an eminent panel of judges, assessing organizations on key parameters such as leadership, strategy, customer focus, operational effectiveness, and overall business performance.

Speaking on the achievement, Sameer Kanodia, Managing Director & CEO, Lumina Datamatics, and Vice Chairman & CEO, TNQTech said, “We are deeply honored to receive this recognition. This achievement reflects the collective dedication, collaboration, and relentless focus on quality demonstrated by our teams across the organization. It reinforces our commitment to delivering consistent value to our clients worldwide while continuously striving for excellence in everything we do.”

The milestone highlights Lumina Datamatics’ strong foundation in operational excellence and its ongoing efforts to set new benchmarks in service delivery across global markets.

About Lumina Datamatics:

Lumina Datamatics is a trusted partner in providing digital Content Services, Retail Support Services, and Technology Solutions to companies in the Publishing and Retail Industries worldwide. We are among the largest service providers in the Content space, and our customers include 8 of the top 10 academic publishers and 3 of the 5 largest Retailers and Marketplaces. Lumina Datamatics’ expert solutions combine its various in-house and client-facing platforms, partnerships with global technology leaders, and more than 7,500 professionals across the United States, the United Kingdom, Germany, the Philippines, and India. This integrated global capability enables the company to deliver scalable, high-quality solutions to clients worldwide.

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HOP Events, helmed by Kalpesh Kinariwala, bridges Indian talent and global prestige at the Shows of India 2026 Conclave

  • The anchor sponsorship of the Shows of India 2026 Conclave marks HOP Events’ official pathway into the Indian subcontinent; the UAE-based premium live entertainment company aims to source and showcase extraordinary Indian talent in the markets it operates in.
  • This move will bridge the gap between iconic Indian artists — rooted in Indian and South Asian culture — and world-class international venues and global audiences.
  • In addition to headlining the conclave as its anchor sponsor, HOP Events also made its presence felt in crucial conversations and networking hubs, with Founder and Chairman Kalpesh Kinariwala gracing the conclave as a speaker.

NEW DELHI, May 5, 2026 /PRNewswire/ — HOP Events, a UAE-based premium live entertainment company, made landfall on Indian shores through the eagerly awaited Shows of India 2026 Conclave. The sixth edition of the event, which drew to a close on May 2, brought together high-profile industry veterans, change-makers, and disruptors who are shaping the future of India’s live entertainment economy.

Led by industry trailblazer Kalpesh Kinariwala, HOP Events not only participated as the anchor sponsor for the conclave but also broke new ground by offering Indian talent and agencies unprecedented inroads into global markets and prestigious productions.

Held at Delhi’s upscale The Leela Ambience Convention Hotel, the two-day Shows of India 2026 Conclave is India’s most anticipated flagship gathering focused on the live entertainment, events, and experiential segments. It brings together key players from across the industry’s value chain, including event professionals, artist managers, promoters, brands, and creators, and facilitates industry-shaping conversations and collaborations.

HOP Events’ rationale for backing the Shows of India 2026 Conclave was simple but powerful – as a hub for some of the greatest artistic talent in the world, India stands to benefit immensely from HOP Events’ proven expertise in the premium live entertainment industry. With the conclave sitting at the intersection of India’s creative excellence and its commercial ambition, it is the perfect avenue for HOP Events to seek the artists, managers, collaborators, and cultural voices they want to elevate and present to the world. This anchor sponsorship is thus a declaration of HOP Events’ intent to champion Indian talent and carry it far beyond India’s borders.

Elaborating further on the sponsorship, Kalpesh Kinariwala, Founder and Chairman of HOP Events, who also spoke at the conclave, shared:

“India is producing some of the most streamed, most loved, and most culturally significant artists on the planet. Arijit Singh ranks ninth among Spotify’s top artists globally. A.R. Rahman has 75 million followers and ranks ahead of global superstars. Rishab Sharma is the number one followed sitar player in the world. Rahat Fateh Ali Khan, Aditya Gadhvi, Anuv Jain — these are artists with massive, passionate global fanbases.

Yet their presence on international stages, particularly in the Gulf and beyond, remains far below what their stature deserves. That is the opportunity HOP Events is seizing. The UAE is home to a millions-strong South Asian diaspora — professionals, families, and communities who are hungry for these artists and have both the means and the desire to attend premium live experiences. The Shows of India 2026 Conclave gives us the needed platform to engage with this talent ecosystem at exactly the moment when appetite for Indian talent on the global stage has never been higher.”

The conclave’s growing eminence as a premium, high-production-value platform was further underscored by its association with HOP Events, an industry leader in creating large-scale experiential events. Through the years, the Shows of India Conclave has differentiated itself through its trailblazing properties and a star-studded artist line-up. By essaying the role of anchor sponsor for India’s premier business and entertainment conclave, HOP Events is throwing the doors open for partnerships with Indian artist managers, talent agencies, record labels, and creative professionals.

As the force behind the sold-out Etihad Arena concert with Arijit Singh, A.R. Rahman, and Rishab Sharma, HOP Events knows what it takes to market Indian artists to global audiences, fill premium venues, and create experiences that do justice to the cultural magnitude these artists carry.

In the mid-to-long term, HOP Events aims to become the defining bridge between Indian artistic talent and the global stage. The company is actively scaling across the GCC and extending further into South Asian diaspora hubs globally, with the goal of bringing world-class talent backed by high-end productions and marketing sophistication to deep, passionate, and underserved audiences for Indian and South Asian cultural experiences.

About HOP Events

Founded by industry veteran Kalpesh Kinariwala, HOP Events is one of the UAE’s most prestigious names in premium live entertainment. It is hailed for curating global live experiences across the UAE and beyond. The company brings together eminent international artists, creativity, and immaculate organization on one stage, delivering world-class live concerts and entertainment experiences that make a lasting impression on the cultural fabric of the region. HOP Events’ expertise spans from close-up intimate performances to sold-out iconic arenas and includes notable names such as Arijit Singh, A.R. Rahman, and Rishab Sharma. The company differentiates itself through the three pillars of innovation, excellence, and a strong community focus. In doing so, it creates experiences that anchor communities, build connection, and foster a stronger sense of belonging, while delighting audiences with seamless execution, elevated experiences, and disruptive thinking.

https://hopevents.ae/

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MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

Media Contacts:

For media inquiries, please contact

Tasneem Limbdiwala

tasneem@mseededucation.com 

About MSEED

MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

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