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Yara India releases its second India Sustainability Report FY 2023

NEW DELHI, June 14, 2024 /PRNewswire/ – Yara India, a part of Norwegian multinational Yara International – the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions, today released its second Sustainability Report. The report outlines Yara India’s commitment to reducing greenhouse gas emissions by improving energy efficiency, adopting renewable energy, and implementing sustainable farming practices. The company has set a target to cut GHG emissions by 70,000 tCO2e by 2026.

Additionally, the report details Yara’s efforts to enhance the sustainability of its operations in India and the progress made towards these goals. Throughout the reporting period, Yara’s digital platforms have effectively disseminated knowledge, reaching over 4.6 million farmers with valuable insights and guidance.

The sustainability report is structured around Yara’s 5Cs approach to sustainability: Commit, Channelize, Care, Concern, and Contribute. These pillars are aligned with the UN Sustainable Development Goals (SDGs) and address critical areas such as resilient governance, efficient resource allocation, environmental stewardship, empathy-driven solutions, and overall societal improvement. The company has outlined a plan to invest in initiatives and programs that will reduce operating costs, provide new revenue opportunities, mitigate operating risks and increase the female workforce across the value chain.

On the occasion, Sanjiv Kanwar, Managing Director, Yara South Asia, said, “In an era where the resource use efficiency is declining, our focus is to ensure nutrition sufficiency to help improve farm productivity and incomes.  For the same, Yara offers lower carbon footprint fertiliser portfolio, prioritize practices that restore soil health over time and contribute to move India towards a nature positive food future. Empowering women farmers is not just a moral imperative; it’s a strategic investment in the future of agriculture. At Yara India, we are actively bridging the gender gap and unlocking the untapped potential of women farmers. Through our partnerships with 15 women exclusive FPOs, each with an average of 2,000 members, we are directly supporting approximately 30,000 women farmers and 120,000 members within the farming community . We are committed to creating an inclusive and equitable agricultural landscape which is visible as a key imperative in our sustainability report as well.”

Speaking on the occasion, May-Elin Stener, the Ambassador of Norway to India, said, “As the largest shareholder in Yara, the Norwegian government is proud to support Yara’s objectives, which align closely with the government’s priorities: improving food security, supporting sustainable farming practices, adapting to climate change, and promoting diversity and inclusion. Yara contributes to improving food security not only by offering high-quality products but also by educating farmers in best practices for optimal yields and healthier soil. The 2023 Sustainability Report demonstrates Yara’s commitment to creating a more environmentally sound and gender equal agricultural sector in India. This report highlights not just your achievements, but also your ongoing dedication to innovation and environmental responsibility.” 

The company is already developing solutions to meet the evolving needs of farmers and reduce environmental impacts. This report delineates objectives for 2025, encompassing both India and global targets and highlights several key accomplishments:

  • Commit: Yara India uphold ethical and lawful business conduct and consider it a core value shared by Yara’s Board of Directors, Senior Management, and employees. The firm conduct its business with the highest standards of governance. Established structures and processes enable transparency and trust among stakeholders as we pursue sustainable market leadership. Governance is a key element of our framework for sustainability and growth, acting as a common guiding principle across our efforts to commit, channelize, care, concern, and contribute to stakeholders.
  • Channelize: Yara India actively promotes Farmer Producer Organizations (FPOs), partnering with over 200 FPOs across 15 states, including 15 women-led organizations. By offering premium nutrient products and leveraging global expertise in soil health, crop yield improvement, and water management, Yara supports approximately 120,000 members of the farming community to address challenges such as soil degradation, nutrient depletion, limited market access, low productivity, and knowledge gaps, ultimately empowering FPCs and their member farmers to achieve higher quality yields and increased profitability.
  • Care: During the reporting period, the energy consumption for this year has reduced from last year primarily due to the deployment of various innovative initiatives such as the replacement of various equipment with more energy-efficient alternatives which has yielded substantial energy savings of 1,246,501 GJ, marking a significant milestone in our efforts to enhance operational efficiency and reduce energy consumption. Yara has been recognized for its safety performance and certified by the International Fertilizer Association. The company maintains an occupational health and safety management system aligned with various safety standards, proactively identifying potential hazards and assessing risks to achieve zero accidents.
  • Concern: Yara India employs various engagement methods to promote sustainable and advanced farming practices, including on-site demonstrations and Yara Knowledge Growth Centres (YKGC) for demo plots. Over 32,600 agronomy sessions have been organized, directly impacting over 650,000 farmers nationwide with essential knowledge of crop management and modern farming technologies, including the use of drones for fertilizer application.
  • Contribute: Yara’s commitment to corporate social responsibility (CSR) extends beyond business operations to actively support the welfare of the communities they serve. In 2023, Yara spent over INR 23 million on community development activities. The CSR plan at Yara India is executed through a dedicated Trust registered under the Indian Trusts Act 1882, overseen by six trustees who convene biannually to assess progress.

The full report can be accessed at:  https://tinyurl.com/2wjr8rdy

About Yara International ASA 

Founded in 1905 and headquartered in Oslo, Yara International ASA is the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions.  The company has 18,000 employees and operations in more than 60 countries. 

Supporting Yara’s vision of a world without hunger and a planet respected, the company pursues a strategy of sustainable value growth, promoting climate-friendly crop nutrition and zero-emission energy solutions. Yara’s ambition is focused on growing a nature-positive food future that creates value for its customers, shareholders and society at large, and delivers a more sustainable food value chain. https://www.yara.com/ 

About Yara India 

Yara is the world’s leading fertiliser company and provider of environmental solutions. Yara India is a wholly owned subsidiary of Yara International ASA. The company set up its operations in 2011, in Maharashtra, focussing on speciality products. In 2018, Yara India acquired Tata Chemicals 1.20 million MT urea facility in Babrala, making it India’s first and highest stand-alone foreign direct investment in the fertiliser sector. The company has established a strong footprint, forging deep relationships with Indian farming community through its farmer centric approach enhancing productivity with new generation crop nutrition offerings.

Yara works closely with farmers to promote the use of balanced crop nutrition solutions through Yara branded retail outlets called Yara Crop Nutrition Centre (YCNC) and the FPO initiative resulting in enhanced yield and quality of output. The YCNCs have benefited over 1.2 million farmers across 1500 outlets in 17 states and 1 Union territory of India.  Yara India digitally connects with 5.5 million farmers across India and provide service to 218 FPOs touching over 150 thousand farmers. In 2019, Yara India Technology Centre (Yara ITC) was established to address Yara’s technology demands and drive agile transformation. Being one of three Global Digital Hubs, Yara ITC plays a pivotal role in developing digital solutions.

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

  1. Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.
  2. The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.
  3. The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.

SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

Kreativespace Incubated at IIT Kharagpur

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.

Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.

Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.

The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.

Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.

Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”

About Kreativespace

Kreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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