News Wire
Tirupati (cottonseed) Edible Oil ropes in Kareena Kapoor Khan as the face of its new 360° Brand Campaign
– The campaign focuses on the unique benefits of Tirupati Cottonseed Oil that makes fried food crispy, crunchy and keeps it fresh for a long time
AHMEDABAD, India, Dec. 9, 2020 /PRNewswire/ — Tirupati (cottonseed) Edible Oil, a part of N. K. Proteins Group, launched its new 360° brand campaign with celebrated Bollywood actress, Ms Kareena Kapoor Khan as its new Brand Ambassador. As one of the most admired celebrities and personas in the country, Kareena Kapoor Khan’s dedication to her craft as an actress and her commitment to her family as a wife and mother is exceptional. A foodie by nature, Kareena is also declared one of the most identified personalities in a recent survey conducted by a leading Japanese research agency.
India loves its freshly fried hot & crispy snacks. However, the greatest challenge in preparing these snacks is retaining their freshness, crispiness and even taste for a long time, as sogginess sets in, killing the joy of consuming them. However, Tirupati Cottonseed Edible Oil contains Tocopherol, an anti-oxidant that ensures these snacks can be enjoyed at their crispiest while retaining their taste for a longer period. With Kareena Kapoor, Tirupati chose a brand advocate that reflects several of its attributes, namely youthful exuberance, commitment to consistently high standards of quality and most importantly, trust and popularity.
In the TVC, Kareena portrays her natural self as she enjoys quality time with her friends while relishing some freshly fried snacks. Upon being asked the secret behind the crispy crunchiness and incredible taste of her snacks, she replies that she uses Tirupati’s Cottonseed Edible Oil, which contains Tocopherol, which makes the food tasty, and keeps it fresh and crispy for hours. Kareena playing herself rather than a conceptualised character, adds more credibility to the brand promise. The ATL campaign showcases Kareena along with the other benefits of Tirupati Cottonseed Edible Oil.
You can view the campaign’s TVC at the link below.
Crispy, Crunchy Aur Fresh -Mere Aur Meri Family Ke Liye Best Hai | Tirupati Cottonseed Oil – YouTube
Mr Priyam Patel, the CEO of N. K. Proteins said, “We are glad to partner with Ms Kareena Kapoor Khan for our brand. Like her, our brand is admired and appreciated across the nation as well. Her hard-working nature and the quest for the best are something that drives us too. She perfectly carries our brand ideologies. Our team is excited to launch the brand’s first campaign on Tirupati Cottonseed Edible Oil with our stunning new ambassador and look forward to more campaigns in later years.”
“Through this 360° launch campaign, Tirupati will not only be able to reinforce its leadership position in the market but will be able to take the brand to the next level. Tirupati is already the most preferred and trusted cooking oil among the mature Indian housewives. With the iconic Kareena as its new face, this campaign will surely lure a new generation of millennial homemakers towards the brand.” said Mrs Vibhuti Bhatt, Director, One Advertising and Communication Services Ltd which is Tirupati’s creative and strategic ideation partner for this campaign.
Sharing his experience of the project, Ishan Brahmbhatt, Producer, Arcana Productions, said, “We have already had a fantastic working relationship with One Advertising but this was our first collaboration with N.K. Proteins. We are grateful to both, for the support and clarity of vision they provided us throughout the process. As a production house, our aim was to deliver a quality TVC with an aesthetic value that would be able to complement the brilliance and popularity of a star like Kareena Kapoor. It was only made possible by having on board the best of the artists and technicians the industry has to offer for each department. We had a very fulfilling experience working with everyone who helped us execute the film as efficiently and as smoothly as possible.”
The campaign will be launched across the nation as a 360° campaign across multiple media channels for maximum reach and impact.
About N. K. Proteins
N.K. Proteins is one of the largest edible oil companies in India which is prioritizing on reducing the burden on imported oils and increasing farmer incomes by trying to shift the demand from imported to indigenous oils. The company has recently launched new products, Tirupati Premium Filtered Groundnut Oil and Tirupati Premium Kachi Ghani Mustard Oil and a few more products are in the pipeline, which confirms the brand’s commitment to indigenous oils. The company has been growing with more than 10% YoY and stands 1st in India with regard to Cottonseed Oil. Besides, the brand also enjoys a market share of almost 50% in Gujarat.
So far, N. K. Proteins has its major presence in Gujarat, Rajasthan, parts of Maharashtra and Madhya Pradesh, and is now progressing towards expanding its products to cater to every segment across the country. It is in the process of launching different products in different regions, based on the culture, tradition, and food habits of the place. Since the beginning, the brand has differentiated itself based on high quality, trust, and transparency and continues the legacy of over 27 years.
About One Advertising
One Advertising is leading advertising agency of Gujarat with national reach. The agency is known for delivering result oriented 360° Brand campaigns and building brands from scratch. The agency has young and dynamic work force of more than 120 employees providing creative brand solutions. The agency has 3 business verticals and five functional verticals, namely digital communication, film production, print production & fabrication, event & activation and media planning, buying & operations as well as media relations management. Their client list includes brands like Adani Gas, Pioma Industries (Rasna), Astral Pipes and Adhesives, Intas Pharmaceuticals, IIMA, IRMA, HCG Hospitals, GACL, Kitchen Express, Milcent Appliances to name few.
Visit www.oneadvt.com for more details.
Media Contact :
Gaurang Darji
gaurangdarji@oneadvt.com
+91-9925038960
Sr General Manager – Corporate Affairs
One Advertising & Communication Services Ltd.
Photo 1: https://oyefilmy.in/wp-content/uploads/2020/12/tirupati-cottonseed-edible-oil-ropes-in-kareena-kapoor-khan-as-the-face-of-its-new-360-brand-campaign-1.jpg
Photo 2: https://oyefilmy.in/wp-content/uploads/2020/12/tirupati-cottonseed-edible-oil-ropes-in-kareena-kapoor-khan-as-the-face-of-its-new-360-brand-campaign-2.jpg
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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