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Tirupati (cottonseed) Edible Oil ropes in Kareena Kapoor Khan as the face of its new 360° Brand Campaign
– The campaign focuses on the unique benefits of Tirupati Cottonseed Oil that makes fried food crispy, crunchy and keeps it fresh for a long time
AHMEDABAD, India, Dec. 9, 2020 /PRNewswire/ — Tirupati (cottonseed) Edible Oil, a part of N. K. Proteins Group, launched its new 360° brand campaign with celebrated Bollywood actress, Ms Kareena Kapoor Khan as its new Brand Ambassador. As one of the most admired celebrities and personas in the country, Kareena Kapoor Khan’s dedication to her craft as an actress and her commitment to her family as a wife and mother is exceptional. A foodie by nature, Kareena is also declared one of the most identified personalities in a recent survey conducted by a leading Japanese research agency.
India loves its freshly fried hot & crispy snacks. However, the greatest challenge in preparing these snacks is retaining their freshness, crispiness and even taste for a long time, as sogginess sets in, killing the joy of consuming them. However, Tirupati Cottonseed Edible Oil contains Tocopherol, an anti-oxidant that ensures these snacks can be enjoyed at their crispiest while retaining their taste for a longer period. With Kareena Kapoor, Tirupati chose a brand advocate that reflects several of its attributes, namely youthful exuberance, commitment to consistently high standards of quality and most importantly, trust and popularity.
In the TVC, Kareena portrays her natural self as she enjoys quality time with her friends while relishing some freshly fried snacks. Upon being asked the secret behind the crispy crunchiness and incredible taste of her snacks, she replies that she uses Tirupati’s Cottonseed Edible Oil, which contains Tocopherol, which makes the food tasty, and keeps it fresh and crispy for hours. Kareena playing herself rather than a conceptualised character, adds more credibility to the brand promise. The ATL campaign showcases Kareena along with the other benefits of Tirupati Cottonseed Edible Oil.
You can view the campaign’s TVC at the link below.
Crispy, Crunchy Aur Fresh -Mere Aur Meri Family Ke Liye Best Hai | Tirupati Cottonseed Oil – YouTube
Mr Priyam Patel, the CEO of N. K. Proteins said, “We are glad to partner with Ms Kareena Kapoor Khan for our brand. Like her, our brand is admired and appreciated across the nation as well. Her hard-working nature and the quest for the best are something that drives us too. She perfectly carries our brand ideologies. Our team is excited to launch the brand’s first campaign on Tirupati Cottonseed Edible Oil with our stunning new ambassador and look forward to more campaigns in later years.”
“Through this 360° launch campaign, Tirupati will not only be able to reinforce its leadership position in the market but will be able to take the brand to the next level. Tirupati is already the most preferred and trusted cooking oil among the mature Indian housewives. With the iconic Kareena as its new face, this campaign will surely lure a new generation of millennial homemakers towards the brand.” said Mrs Vibhuti Bhatt, Director, One Advertising and Communication Services Ltd which is Tirupati’s creative and strategic ideation partner for this campaign.
Sharing his experience of the project, Ishan Brahmbhatt, Producer, Arcana Productions, said, “We have already had a fantastic working relationship with One Advertising but this was our first collaboration with N.K. Proteins. We are grateful to both, for the support and clarity of vision they provided us throughout the process. As a production house, our aim was to deliver a quality TVC with an aesthetic value that would be able to complement the brilliance and popularity of a star like Kareena Kapoor. It was only made possible by having on board the best of the artists and technicians the industry has to offer for each department. We had a very fulfilling experience working with everyone who helped us execute the film as efficiently and as smoothly as possible.”
The campaign will be launched across the nation as a 360° campaign across multiple media channels for maximum reach and impact.
About N. K. Proteins
N.K. Proteins is one of the largest edible oil companies in India which is prioritizing on reducing the burden on imported oils and increasing farmer incomes by trying to shift the demand from imported to indigenous oils. The company has recently launched new products, Tirupati Premium Filtered Groundnut Oil and Tirupati Premium Kachi Ghani Mustard Oil and a few more products are in the pipeline, which confirms the brand’s commitment to indigenous oils. The company has been growing with more than 10% YoY and stands 1st in India with regard to Cottonseed Oil. Besides, the brand also enjoys a market share of almost 50% in Gujarat.
So far, N. K. Proteins has its major presence in Gujarat, Rajasthan, parts of Maharashtra and Madhya Pradesh, and is now progressing towards expanding its products to cater to every segment across the country. It is in the process of launching different products in different regions, based on the culture, tradition, and food habits of the place. Since the beginning, the brand has differentiated itself based on high quality, trust, and transparency and continues the legacy of over 27 years.
About One Advertising
One Advertising is leading advertising agency of Gujarat with national reach. The agency is known for delivering result oriented 360° Brand campaigns and building brands from scratch. The agency has young and dynamic work force of more than 120 employees providing creative brand solutions. The agency has 3 business verticals and five functional verticals, namely digital communication, film production, print production & fabrication, event & activation and media planning, buying & operations as well as media relations management. Their client list includes brands like Adani Gas, Pioma Industries (Rasna), Astral Pipes and Adhesives, Intas Pharmaceuticals, IIMA, IRMA, HCG Hospitals, GACL, Kitchen Express, Milcent Appliances to name few.
Visit www.oneadvt.com for more details.
Media Contact :
Gaurang Darji
gaurangdarji@oneadvt.com
+91-9925038960
Sr General Manager – Corporate Affairs
One Advertising & Communication Services Ltd.
Photo 1: https://oyefilmy.in/wp-content/uploads/2020/12/tirupati-cottonseed-edible-oil-ropes-in-kareena-kapoor-khan-as-the-face-of-its-new-360-brand-campaign-1.jpg
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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.
Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.
The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.
The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.
The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.
Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.
With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.
The all new iQOO 15R is now available at Reliance Digital stores nationwide.
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News Wire
Kotak Alts announces winner of the inaugural Katalyst Awards
Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs
MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.
Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators. As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”
The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.
The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.
To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.
The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.
The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.
About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/
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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows
MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.
Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.
Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.
Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”
Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”
With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.
Media Contact:
Nidhi Amin
nidhi.amin@cactusglobal.com
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India Emerging as Stable Investment Anchor in Turbulent Global Economy, Say Investors at IGF Mumbai 2026
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
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