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Yara India releases its second India Sustainability Report FY 2023

NEW DELHI, June 14, 2024 /PRNewswire/ – Yara India, a part of Norwegian multinational Yara International – the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions, today released its second Sustainability Report. The report outlines Yara India’s commitment to reducing greenhouse gas emissions by improving energy efficiency, adopting renewable energy, and implementing sustainable farming practices. The company has set a target to cut GHG emissions by 70,000 tCO2e by 2026.

Additionally, the report details Yara’s efforts to enhance the sustainability of its operations in India and the progress made towards these goals. Throughout the reporting period, Yara’s digital platforms have effectively disseminated knowledge, reaching over 4.6 million farmers with valuable insights and guidance.

The sustainability report is structured around Yara’s 5Cs approach to sustainability: Commit, Channelize, Care, Concern, and Contribute. These pillars are aligned with the UN Sustainable Development Goals (SDGs) and address critical areas such as resilient governance, efficient resource allocation, environmental stewardship, empathy-driven solutions, and overall societal improvement. The company has outlined a plan to invest in initiatives and programs that will reduce operating costs, provide new revenue opportunities, mitigate operating risks and increase the female workforce across the value chain.

On the occasion, Sanjiv Kanwar, Managing Director, Yara South Asia, said, “In an era where the resource use efficiency is declining, our focus is to ensure nutrition sufficiency to help improve farm productivity and incomes.  For the same, Yara offers lower carbon footprint fertiliser portfolio, prioritize practices that restore soil health over time and contribute to move India towards a nature positive food future. Empowering women farmers is not just a moral imperative; it’s a strategic investment in the future of agriculture. At Yara India, we are actively bridging the gender gap and unlocking the untapped potential of women farmers. Through our partnerships with 15 women exclusive FPOs, each with an average of 2,000 members, we are directly supporting approximately 30,000 women farmers and 120,000 members within the farming community . We are committed to creating an inclusive and equitable agricultural landscape which is visible as a key imperative in our sustainability report as well.”

Speaking on the occasion, May-Elin Stener, the Ambassador of Norway to India, said, “As the largest shareholder in Yara, the Norwegian government is proud to support Yara’s objectives, which align closely with the government’s priorities: improving food security, supporting sustainable farming practices, adapting to climate change, and promoting diversity and inclusion. Yara contributes to improving food security not only by offering high-quality products but also by educating farmers in best practices for optimal yields and healthier soil. The 2023 Sustainability Report demonstrates Yara’s commitment to creating a more environmentally sound and gender equal agricultural sector in India. This report highlights not just your achievements, but also your ongoing dedication to innovation and environmental responsibility.” 

The company is already developing solutions to meet the evolving needs of farmers and reduce environmental impacts. This report delineates objectives for 2025, encompassing both India and global targets and highlights several key accomplishments:

  • Commit: Yara India uphold ethical and lawful business conduct and consider it a core value shared by Yara’s Board of Directors, Senior Management, and employees. The firm conduct its business with the highest standards of governance. Established structures and processes enable transparency and trust among stakeholders as we pursue sustainable market leadership. Governance is a key element of our framework for sustainability and growth, acting as a common guiding principle across our efforts to commit, channelize, care, concern, and contribute to stakeholders.
  • Channelize: Yara India actively promotes Farmer Producer Organizations (FPOs), partnering with over 200 FPOs across 15 states, including 15 women-led organizations. By offering premium nutrient products and leveraging global expertise in soil health, crop yield improvement, and water management, Yara supports approximately 120,000 members of the farming community to address challenges such as soil degradation, nutrient depletion, limited market access, low productivity, and knowledge gaps, ultimately empowering FPCs and their member farmers to achieve higher quality yields and increased profitability.
  • Care: During the reporting period, the energy consumption for this year has reduced from last year primarily due to the deployment of various innovative initiatives such as the replacement of various equipment with more energy-efficient alternatives which has yielded substantial energy savings of 1,246,501 GJ, marking a significant milestone in our efforts to enhance operational efficiency and reduce energy consumption. Yara has been recognized for its safety performance and certified by the International Fertilizer Association. The company maintains an occupational health and safety management system aligned with various safety standards, proactively identifying potential hazards and assessing risks to achieve zero accidents.
  • Concern: Yara India employs various engagement methods to promote sustainable and advanced farming practices, including on-site demonstrations and Yara Knowledge Growth Centres (YKGC) for demo plots. Over 32,600 agronomy sessions have been organized, directly impacting over 650,000 farmers nationwide with essential knowledge of crop management and modern farming technologies, including the use of drones for fertilizer application.
  • Contribute: Yara’s commitment to corporate social responsibility (CSR) extends beyond business operations to actively support the welfare of the communities they serve. In 2023, Yara spent over INR 23 million on community development activities. The CSR plan at Yara India is executed through a dedicated Trust registered under the Indian Trusts Act 1882, overseen by six trustees who convene biannually to assess progress.

The full report can be accessed at:  https://tinyurl.com/2wjr8rdy

About Yara International ASA 

Founded in 1905 and headquartered in Oslo, Yara International ASA is the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions.  The company has 18,000 employees and operations in more than 60 countries. 

Supporting Yara’s vision of a world without hunger and a planet respected, the company pursues a strategy of sustainable value growth, promoting climate-friendly crop nutrition and zero-emission energy solutions. Yara’s ambition is focused on growing a nature-positive food future that creates value for its customers, shareholders and society at large, and delivers a more sustainable food value chain. https://www.yara.com/ 

About Yara India 

Yara is the world’s leading fertiliser company and provider of environmental solutions. Yara India is a wholly owned subsidiary of Yara International ASA. The company set up its operations in 2011, in Maharashtra, focussing on speciality products. In 2018, Yara India acquired Tata Chemicals 1.20 million MT urea facility in Babrala, making it India’s first and highest stand-alone foreign direct investment in the fertiliser sector. The company has established a strong footprint, forging deep relationships with Indian farming community through its farmer centric approach enhancing productivity with new generation crop nutrition offerings.

Yara works closely with farmers to promote the use of balanced crop nutrition solutions through Yara branded retail outlets called Yara Crop Nutrition Centre (YCNC) and the FPO initiative resulting in enhanced yield and quality of output. The YCNCs have benefited over 1.2 million farmers across 1500 outlets in 17 states and 1 Union territory of India.  Yara India digitally connects with 5.5 million farmers across India and provide service to 218 FPOs touching over 150 thousand farmers. In 2019, Yara India Technology Centre (Yara ITC) was established to address Yara’s technology demands and drive agile transformation. Being one of three Global Digital Hubs, Yara ITC plays a pivotal role in developing digital solutions.

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

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