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Miral announces the much-anticipated SeaWorld® Yas Island, Abu Dhabi to open its doors on 23 May 2023

  • The next-generation Marine Life Theme Park will open on 23 May 2023 and will feature eight unique and immersive realms showing guests how they will be connected to the ocean, and how the ocean connects all of us
  • Setting a new standard of excellence in zoological care, animal habitats within each realm have been designed by leading animal care specialists, scientists and engineers, using cutting-edge technologies and a welfare-focused approach to emulate natural environments, providing an immersive experience not only for the animals but also for guests
  • Here’s a first look at SeaWorld Abu Dhabi’s mesmerizing journey through its One Ocean story, which takes guests on an immersive adventure through eight distinct realms starting at Abu Dhabi Ocean and continuing on to One Ocean before discovering MicroOcean, Endless Ocean, Tropical Ocean, Rocky Point, and the Arctic and Antarctica Realms of Polar Ocean

ABU DHABI, UAE, March 21, 2023 /PRNewswire/ — Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, announced today that SeaWorld Abu Dhabi is set to open its doors to the public on the 23rd of May 2023. The next-generation Marine Life Theme Park will tell a captivating ‘One Ocean’ story that uncovers the interconnectivity between life on earth and our ocean. SeaWorld Abu Dhabi will deliver engaging, and immersive family-friendly experiences through eight of its uniquely themed realms, featuring up-close animal encounters, exciting rides, inspiring entertainment, as well as unmatched dining and shopping experiences.

Divers inside the Endless Ocean Realm of SeaWorld Abu Dhabi announcing the Marine Life Theme Park’s opening date

A collaboration between Miral and SeaWorld Parks & Entertainment, SeaWorld Abu Dhabi’s eight realms can be explored across five indoor levels spanning an area of approximately 183,000m2 with the Endless Ocean realm set to be home to the world’s largest and most expansive multi-species aquarium. This innovatively designed aquarium will contain over 25 million liters of water and will be a dynamic habitat for more than 68,000 marine animals, including sharks, schools of fish, manta rays and sea turtles. Located on Abu Dhabi’s Yas Island, in total there will be over 100,000 marine animals including 150 species of birds, fish, mammals and reptiles at the Marine Life Theme Park. Animal habitats in each realm of SeaWorld Abu Dhabi have been custom designed using state-of-the-art technology and the highest standards for animal welfare. 

Chairman of Miral, His Excellency Mohamed Khalifa Al Mubarak, said: “We are delighted to announce the opening of SeaWorld Abu Dhabi this May, and proud of our partnership with SeaWorld Parks & Entertainment to bring the region’s next-generation Marine Life Theme Park to Abu Dhabi and to Yas Island. As part of our commitment to the Year of Sustainability, the marine life park will embed Sheikh Zayed’s legacy and profound respect for nature and all its beauty, as well as play a key role in promoting environmental awareness and protecting marine life in Abu Dhabi, the UAE and the wider region. Through its innovative programs and its state-of-the-art facilities, SeaWorld Abu Dhabi aims to inspire the next generation of conservationists and marine life scientists while fostering a deeper appreciation for the natural world. SeaWorld Abu Dhabi’s opening will mark an exciting new chapter in Yas Island and Abu Dhabi’s ongoing efforts to promote tourism, showcase the emirate’s truly unique offerings and position it as a top global destination.”

Designed according to standards set by the Association of Zoos and Aquarium (AZA) and American Humane, SeaWorld Abu Dhabi’s next-generation marine life habitats feature state-of-the art design and technology that will enable animals to live in dynamic habitats alongside other fish, birds, and animals as they would in nature.  Other spaces have been designed to provide flexibility for animal welfare allowing the SeaWorld Abu Dhabi animal care team to recreate social seasonal patterns for animals such as the walrus. Unique systems such as the Advanced Animal Lighting System (AALS) recreate night/day and seasonal light cycles while also providing the health benefits of full spectrum light and the Animal Life Support System (ALSS) that manages water quality to support the diverse array of fish and mammals living together in dynamic environments are some of the cutting-edge features at SeaWorld Abu Dhabi.

Chairman of SeaWorld Parks & Entertainment, Scott Ross shared his thoughts on the occasion, saying: “We’re very excited to share that the highly anticipated SeaWorld Abu Dhabi will open its doors very soon.  We cannot be prouder and more honored to open our first SeaWorld outside of the United States with such dynamic and innovative partners as Miral and the UAE. It is only through the strength of our partnership,  unwavering support, and commitment that we are bringing this incredible experience to Yas Island. Years in the making, SeaWorld’s world-renowned team of animal care specialists, scientists, and engineers have worked alongside the visionary team at Miral, leading architects and designers to develop a next-generation SeaWorld park. By leveraging a fundamental SeaWorld design principle of putting animal well-being and care at the core of the design, SeaWorld Abu Dhabi is set to redefine the standards of excellence for marine life theme parks across the world. The result is an enriching and immersive experience not only for our animals, but also for our guests. Across all eight realms, the enthralling One Ocean story comes alive through realm designs that simulate the natural and dynamic environments found within the ocean alongside fun and educational experiences that inspire guests of all ages to take an interest in our ocean’s future.”

Based on the interconnectivity between all life on earth and our ocean, SeaWorld Abu Dhabi will take guests through its unifying ONE OCEAN story, with stops in the tropics, the rocky coasts of the Pacific Northwest, the Arabian Gulf, the vast ocean and its smaller ecosystems along the way. Situated in the center of the park, the One Ocean realm acts as a portal to the park’s other realms and features One Epic Ocean, an immersive multi-media story shown on a 360◦screen. The realm also offers a glimpse into the Animal Care Center – the heart of SeaWorld Abu Dhabi. There, guests are welcome to observe veterinarians and animal care experts providing animals from the park with around-the-clock care, routine check-ups and treatment when needed. 

The guest journey begins in the ABU DHABI OCEAN realm, where guests will be carried to the shallow shores of the Arabian Gulf to learn more about the UAE’s historic seafaring tradition of pearl diving and trading. Abu Dhabi Ocean will allow guests to experience up-close encounters with animals native to the emirate and wider region. This realm features several dining options including Matbakh Ummi, a signature dining experience with Arabic cuisine, and is also home to retail outlets in a Souk paying homage to Abu Dhabi’s heritage and its profound connection with the Arabian Gulf. Abu Dhabi Ocean will also be the first touchpoint for guests to enroll in SeaWorld Abu Dhabi’s parkwide interactive game – S·E·A Guardian.

POLAR OCEAN houses two unique realms taking visitors from the icy expanse of ANTARCTICA to the rich, bio-diverse tundra of the ARCTIC, illustrating how these distinct and extreme environments of Polar Ocean form an essential chapter of the One Ocean story. In these realms, guests can enjoy the colorful Juhani village and its harbor, depicting life in the North Pole, where walruses can be seen exploring their dynamic state-of-the-art habitats. The coldest of all realms will also simulate the temperatures that can be found in our planet’s polar regions – creating an environment well-suited for animals like penguins and walruses. At the Polar Ocean realm, guests can enjoy an immersive ride, indulge in dining options, explore retail outlets and visit a massive research vessel filled with fun interactive ways to learn more about these diverse regions and their inhabitants.

When visiting the MICROOCEAN realm, small is BIG and small is IMPORTANT as guests will be swept by the ocean tides and feel shrunk to the size of plankton. In this realm, guests will have the chance to explore the ocean’s smaller wonders in a burst of colors and an immersive design highlighting the vital role of the ocean’s smallest marine-life. MicroOcean features family-friendly rides, play areas for the little ones, whimsical characters and performers, a playful retail outlet, and dynamic experiments taking young explorers on an unforgettable educational journey.  

Beyond the little wonders of the ocean, lies the expanse of the ENDLESS OCEAN realm. Home to the largest multi-species aquarium in the world, stunning observation decks and a beautiful glimpse from a 20m viewing window, aptly named the Endless Vista, in a sea cave, this realm’s possibilities are truly endless. There will be over 68,000 animals within its awe-inspiring habitat including sharks, rays, eels and many more inspiring guests to explore the endless beauty and diversity of the vast ocean. Endless Ocean offers delectable dining options, including one fine dining option with mesmerizing views of the aquarium and one retail outlet.

Bask in the warm sun along the sandy shores of the TROPICAL OCEAN, the largest realm in SeaWorld Abu Dhabi, in a magnificent medley of colors, dancing waterfalls and a crystal-clear lagoon. In Tropical Ocean guests will be able to see dolphins, flamingos and tropical birds including toucans in their lush rainforest aviary. Tropical Ocean also offers a thrilling roller-coaster ride, as well as retail outlets and delicious dining options with multiple viewing areas, both above and below water.

Moving from the sun-kissed tropics to the USA’s rugged Pacific Northwest, the ROCKY POINT realm features a beautiful hidden cove with nesting sea lions and once-in-a-lifetime opportunities to interact with these animals. Not as cold as the Arctic and Antarctic, Rocky Point will also include dynamic habitats for the sea lions with a climate that emulates the Pacific Northwest. The realm also includes a boardwalk-inspired snack stand.

Adjacent to SeaWorld Abu Dhabi, the park is home to Yas SeaWorld Research & Rescue Yas Island, Abu Dhabi, the first-of-its-kind dedicated marine research, rescue, rehabilitation and return center in the region, serving as an advanced marine science knowledge hub and a key contributor to marine life conservation in the UAE and wider region. Yas SeaWorld Research & Rescue opened in February 2023.

For more information or to pre-book your tickets, please visit: seaworldabudhabi.com

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The One Ocean realm at SeaWorld Abu Dhabi links guests to all immersive realms at the Marine Life Theme Park

 

 

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BHIM App Encourages India to #AskHerAgain This Mother’s Day

Through the #AskHerAgain campaign, SoCheers brings alive BHIM’S Mother’s Day message celebrating meaningful interactions with mothers.

MUMBAI, India, May 14, 2026 /PRNewswire/ — This Mother’s Day, BHIM App is encouraging people to look beyond predictable gifts and templated gratitude. Built around a deeply familiar cultural truth, where mothers almost always respond with ‘Nothing’ when asked what they want, the brand’s latest campaign, #AskHerAgain, urges people to pause, ask one more time, and pay closer attention to the needs mothers quietly set aside every day.

Conceptualised and executed by SoCheers, the campaign shifts the conversation away from symbolic celebration and towards attentiveness. At its core is a simple but emotionally resonant observation, for many mothers, ‘nothing’ is often less about not wanting anything, and more about being conditioned to ask for very little.

The campaign unfolded through creator-led storytelling, influencer conversations, and collaborations across fashion, food, travel, tech, and lifestyle categories. Across Instagram and LinkedIn, creators interpreted ‘Ask Her Again’ through everyday moments that reflected the emotional dynamics shared across Indian households, from mothers hesitating to express personal wants to families rediscovering the importance of simply listening a little more carefully.

Campaign collab post:

https://www.instagram.com/reel/DYHlLXZhzhG/?igsh=dGF6YzYwOHlqemUy

Brand collab post:

https://www.instagram.com/p/DYHY74pFLmf/?igsh=Mm9zN3kyY2R6YzNv

While the cultural conversation remained at the forefront, BHIM App positioned itself quietly as an enabler, helping people turn intent into action, whether through meaningful gestures, thoughtful gifting, shared experiences, or everyday acts of care.

Speaking about the campaign, Lalitha Nataraj, MD & CEO, NBSL, said, “Mothers spend a lifetime putting everyone else first. We wanted to create something that didn’t just celebrate that, but gently questioned it too. #AskHerAgain is rooted in a moment most people instantly recognise. The moment you ask again, listen more carefully, and make space for her to want something for herself. Our role was simply to help make those moments easier to act upon.”

Siddharth Devnani, Co-Founder and COO, SoCheers, added, “Every year, Mother’s Day conversations tend to revisit the same emotional cues and executional patterns. This time, we wanted to begin with a behaviour so common that people rarely pause to think about it. Almost everyone has heard their mother say ‘nothing’ at some point. But once you stop taking that answer at face value, the entire dynamic changes. The campaign was designed to spark that moment of recognition.”

At a time when communication is often dominated by overt sentiment and formulaic gratitude, #AskHerAgain makes a quieter, more human point: sometimes the most meaningful thing you can do is simply ask one more time.

About BHIM: Bharat Interface for Money (BHIM) is a payment app that enables simple, quick, and easy transactions using the Unified Payments Interface (UPI). With the BHIM app, you can make direct bank payments to anyone on UPI using their UPI ID or by scanning their QR code. You can also request money from a UPI ID through the app.

Pioneered and developed by the National Payments Corporation of India (NPCI), BHIM was launched by the Hon’ble Prime Minister of India, Narendra Modi, on December 30, 2016. The app aims to promote financial inclusion and make India a digitally empowered society.

Built on trust and simplicity, BHIM sits at the intersection of accessibility and innovation, offering features like instant UPI transfers, bill payments, split expenses, spend analysis, and UPI Circle making everyday transactions seamless, secure, and inclusive.

About SoCheers: Founded by Mehul Gupta and Siddharth Devnani in 2013, SoCheers has grown into a creative powerhouse, leveraging technology, storytelling and data insights to craft unforgettable brand experiences. With a 250+ strong team, the agency is focused on shaping industry trends rather than following them.

Recognized at prestigious award shows like Clio Entertainment, The Webby Awards, The Drum Awards, and MMA Smarties, SoCheers continues to push creative boundaries and set new benchmarks for the future of advertising in India.

Photo: https://oyefilmy.com/wp-content/uploads/2026/05/bhim-app-encourages-india-to-askheragain-this-mothers-day-1.jpg

 

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Style Baazar Unveils New Community-First Marketing Blueprint

KOLKATA, India, May 12, 2026 /PRNewswire/ — Style Baazar, one of India’s fastest-growing value fashion retailers, is rethinking how fashion brands connect with consumers across Tier 2 and Tier 3 India. Moving away from conventional mass advertising, the brand is building a more community-driven and culturally rooted marketing approach — one that focuses less on broadcasting messages and more on creating participation and belonging.

Baazar Style Retail Limited (BSRL) Logo

Over the last six months, Style Baazar has strengthened its digital-first strategy through regional storytelling, creator-led content, youth culture, AI-powered customer engagement, and hyperlocal campaigns tailored for emerging India.

This shift has translated into strong measurable impact for the brand. Style Baazar recorded a 3.8X growth in social media content views year-on-year, along with a 4.6X increase in engagement rates across platforms and a 4.1X rise in creator-led organic reach. The brand also saw an 11% increase in repeat consumer interaction during key campaign periods and a 30% growth in regional language content consumption. Notably, campaigns focused on Tier 2 and Tier 3 audiences delivered 35% higher engagement compared to metro-focused communication.

Creator collaborations have emerged as a major growth driver for the brand, contributing nearly 40% of total festive campaign reach. In the last four months alone, Style Baazar has worked with over 500 regional creators across fashion, lifestyle, family, and youth culture categories. The momentum has also reflected in business performance, with the company registering 6% business growth year-on-year and 35% CAGR growth over the last year.

Rather than focusing only on transactional campaigns and price-led messaging, Style Baazar has consciously invested in building stronger consumer communities in a highly cluttered retail environment where most communication often looks and feels similar.

Some of the brand’s recent initiatives included hyperlocal digital storytelling around festivals such as Poila Baishakh and Bihu, regional creator meets, influencer community programs, film integrations, celebrity-led cultural collaborations, and reimagined End of Season Sale campaigns inspired by youth-led hip-hop and street culture. The brand has also strengthened its AI-driven customer lifecycle management capabilities to enable smarter personalization, retention, and repeat engagement.

Style Baazar’s participation in platforms such as Calcutta Times Fashion Week further reflects its effort to balance aspiration with accessibility for consumers across emerging India.

Commenting on the evolving marketing philosophy, Rohit Kedia, Chairman, Style Baazar, said, “Consumers today want to feel seen and understood by the brands they engage with. Especially across India, fashion is deeply connected to culture, identity, language, and everyday aspirations. At Style Baazar, we are trying to build conversations and communities around fashion instead of relying only on one-way communication. Our focus is to stay culturally relevant, digitally agile, and closely connected to the people we serve.”

With digital consumption, smartphone penetration, and creator influence continuing to grow rapidly, Style Baazar believes the future of fashion retail marketing will be shaped by culture-led communities, regional relevance, and deeper consumer participation rather than traditional advertising alone.

About Style Baazar

Style Baazar (Baazar Style Retail Limited) is one of Eastern India’s fastest-growing value fashion retail chains, committed to making quality, trend-led apparel accessible to every Indian family. The Company operates a strong and expanding network of 250+ stores across 9+ states, catering to men, women, and children across diverse consumer segments.

Listed on the National Stock Exchange of India Limited (NSE) and BSE Limited (BSE), Style Baazar offers a comprehensive portfolio spanning ethnic wear, western wear, kidswear, accessories, and seasonal collections—delivering a compelling blend of style, comfort, and affordability.

Backed by data-driven merchandising and deep consumer insights, the Company focuses on regionally relevant fashion aligned with evolving trends. With a customer-first approach, robust supply chain, and value-driven pricing, Style Baazar continues to drive sustainable growth while strengthening its position as a trusted fashion destination across Eastern India

Logo: https://oyefilmy.com/wp-content/uploads/2026/05/style-baazar-unveils-new-community-first-marketing-blueprint-1.jpg

 

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TribeVibe Entertainment sweeps WOW Awards 2026 with five wins, cementing its position as a defining force in India’s live entertainment landscape

~ Indian live entertainment powerhouse wins across music tours, non-music formats, brand integration, and cultural events — claiming the prestigious ‘Promoter of the Year’ honour and four other WOW Awards at Shows of India Conclave 2026 ~

MUMBAI, India, May 12, 2026 /PRNewswire/ — TribeVibe Entertainment, one of India’s fastest-growing live entertainment companies, was honoured with five prestigious accolades at the Shows of India Conclave 2026 – among the industry’s most respected benchmarks for excellence in live experiences and entertainment – notching up as many as five WOW Awards across categories.

Spanning music tours, non-music formats, brand integrations and cultural events, the wins underscore TribeVibe’s evolution into a full-spectrum live entertainment powerhouse known for creating large-scale, audience-first experiences across the country.

The recognition comes at a defining phase of growth for the company. Over the past year, TribeVibe has rapidly expanded its footprint across India, delivering a diverse portfolio of high-impact live events at scale while consistently raising the bar on creativity, production value and commercial innovation. This momentum has further cemented its reputation as a trusted partner for artists, brands and fans alike, shaping the future of India’s live entertainment ecosystem.

 A CLEAN SWEEP ACROSS CATEGORIES:

  • Global Live Honours Award – Promoter of the Year (Maximum Shows in the Year): The most coveted recognition in the industry for a live promoter, awarded to TribeVibe in acknowledgement of unmatched throughput, managing and delivering the highest number of live shows across formats and geographies in the year
  • Gold – Branded Live IP of the Year (Visa Presents Vishal-Sheykhar Live Tour): A landmark collaboration that brought together iconic music, premium brand storytelling,and national-scale tour execution. The Visa Presents Vishal-Sheykhar Live Tour set a new standard for what branded live show can achieve in the Indian market
  • Gold- Non-Music Tour of the Year (Papa Yaar by Zakir Khan): Zakir Khan’s Papa Yaar tour, became one of the year’s most talked-about live comedy experiences – demonstrating TribeVibe’s ability to translate an artist’s creative voice into a large-format touring property with consistent audience resonance across cities
  • Silver – Brand Integration for a Live Show (Papa Yaar by Zakir Khan – Vicks Integration): Recognised for crafting an organic, audience-relevant brand integration within a live comedy format, the Vicks partnership within the Papa Yaar tour set a strong precedent for how brands can authentically connect with live entertainment audiences without disrupting the experience
  • Silver – Cultural Live Event of the Year (Radiance Dandiya Navratri Utsav 2025 with Falguni Pathak): A celebration of cultural heritage at scale, The Radiance Dandiya Navratri Utsav 2025 brought thousands together for a meticulously produced festival that beautifully balanced community tradition with production excellence. Headlined by the Queen of Dandiya, Falguni Pathak, the event was Co-produced by TribeVibe, Purple Blue Events and Alphonso Studios

Commenting on the achievement, Shoven Shah, Founder & CEO, TribeVibe Entertainment Pvt. Ltd. said, “These awards are a reflection of the ambition, conviction and consistency that drive everything we do at TribeVibe. The live entertainment landscape today is evolving at an incredible pace with audiences, artists and brands all expecting more from the ecosystem. We have always believed in pushing boundaries, taking bold creative bets and building for the long term. Whether it is through larger-scale productions or stronger collaborations, we remain committed to pushing boundaries and creating more meaningful live experiences for audiences across India. To our artists and sponsors, thank you for trusting us to take your vision further and connect it with audiences at scale. These awards are both a celebration of how far we’ve come and a reminder of the ambition that continues to drive us forward.”

As India’s live entertainment industry continues to scale rapidly across music, comedy, theatre, cultural festivals and branded experiences, the demand for companies that can deliver consistently across formats and at scale has never been greater. TribeVibe’s continued growth reflects this shift, with the company building a diversified portfolio that spans large-format music experiences, comedy tours, cultural events and branded live IPs.

Over the years, TribeVibe has collaborated with some of India’s most celebrated artists and leading brands, creating experiences that resonate deeply with audiences while delivering strong cultural and commercial impact. The recognition at the Shows of India Conclave 2026 further reinforces the company’s growing influence within the industry, alongside its active role in shaping the future of live entertainment in India.

About TribeVibe Entertainment Pvt. Ltd.:

TribeVibe Entertainment Pvt. Ltd., a BookMyShow company, is the driving force championing India’s homegrown music artists and comedians. We’re redefining how Gen Z experiences live events, moving beyond the ordinary to deliver high-impact performances across music, comedy, and culture nationwide. Since our inception in 2019, TribeVibe has transformed the college festival landscape through a massive nationwide Campus Ambassador Programme, partnering with 850+ colleges across 85+ cities and curating unforgettable performances by some of the country’s top artists. Over the years, we’ve scaled into a dynamic multi-vertical ecosystem, from multi-city artist tours and branded IPs to campus activations and our flagship Gen Z festival, Vibin’.

The numbers tell the story: with a roster of 200+ artists and a track record of executing 4000+ shows (including 3000+ across campuses), TribeVibe connects artists and brands directly with India’s vibrant student community. Every year, we engage over 4 million students on-ground, powering marquee tours and projects that define the live entertainment landscape. Its marquee projects include Vir Das’ Sounds of India tour, Prateek Kuhad’s 10-city run, Zakir Khan’s Papa Yaar comedy tour, Anuv Jain’s Dastakhat Tour, Vishal-Shekhar’s Super Hit Tour, Anirudh Ravichander’s XV show in Hyderabad, Kartik’s South India Tour, Sanam’s India Tour, McDowell’s Soda Yaari Jam shows across multiple cities, and cultural showcases such as Aditya Gadhvi and Navratri with Falguni Pathak.

As the industry decentralizes beyond metro cities, TribeVibe is at the forefront of expansion across Tier 2 and Tier 3 markets. We’re building scalable, hyperlocal experiences that bridge the gap between high-demand audiences and top-quality live acts. Backed by the scale and expertise of BookMyShow, TribeVibe continues to fuel India’s next wave of live entertainment. We’re doubling down on youth culture, greenfield markets, and cutting-edge touring formats, ensuring the future of live experiences reaches every corner of the country.

Contact Details

media@bookmyshow.com 

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