KOLKATA, India, May 12, 2026 /PRNewswire/ — Style Baazar, one of India’s fastest-growing value fashion retailers, is rethinking how fashion brands connect with consumers across Tier 2 and Tier 3 India. Moving away from conventional mass advertising, the brand is building a more community-driven and culturally rooted marketing approach — one that focuses less on broadcasting messages and more on creating participation and belonging.

Over the last six months, Style Baazar has strengthened its digital-first strategy through regional storytelling, creator-led content, youth culture, AI-powered customer engagement, and hyperlocal campaigns tailored for emerging India.

This shift has translated into strong measurable impact for the brand. Style Baazar recorded a 3.8X growth in social media content views year-on-year, along with a 4.6X increase in engagement rates across platforms and a 4.1X rise in creator-led organic reach. The brand also saw an 11% increase in repeat consumer interaction during key campaign periods and a 30% growth in regional language content consumption. Notably, campaigns focused on Tier 2 and Tier 3 audiences delivered 35% higher engagement compared to metro-focused communication.

Creator collaborations have emerged as a major growth driver for the brand, contributing nearly 40% of total festive campaign reach. In the last four months alone, Style Baazar has worked with over 500 regional creators across fashion, lifestyle, family, and youth culture categories. The momentum has also reflected in business performance, with the company registering 6% business growth year-on-year and 35% CAGR growth over the last year.

Rather than focusing only on transactional campaigns and price-led messaging, Style Baazar has consciously invested in building stronger consumer communities in a highly cluttered retail environment where most communication often looks and feels similar.

Some of the brand’s recent initiatives included hyperlocal digital storytelling around festivals such as Poila Baishakh and Bihu, regional creator meets, influencer community programs, film integrations, celebrity-led cultural collaborations, and reimagined End of Season Sale campaigns inspired by youth-led hip-hop and street culture. The brand has also strengthened its AI-driven customer lifecycle management capabilities to enable smarter personalization, retention, and repeat engagement.

Style Baazar’s participation in platforms such as Calcutta Times Fashion Week further reflects its effort to balance aspiration with accessibility for consumers across emerging India.

Commenting on the evolving marketing philosophy, Rohit Kedia, Chairman, Style Baazar, said, “Consumers today want to feel seen and understood by the brands they engage with. Especially across India, fashion is deeply connected to culture, identity, language, and everyday aspirations. At Style Baazar, we are trying to build conversations and communities around fashion instead of relying only on one-way communication. Our focus is to stay culturally relevant, digitally agile, and closely connected to the people we serve.”

With digital consumption, smartphone penetration, and creator influence continuing to grow rapidly, Style Baazar believes the future of fashion retail marketing will be shaped by culture-led communities, regional relevance, and deeper consumer participation rather than traditional advertising alone.

About Style Baazar

Style Baazar (Baazar Style Retail Limited) is one of Eastern India’s fastest-growing value fashion retail chains, committed to making quality, trend-led apparel accessible to every Indian family. The Company operates a strong and expanding network of 250+ stores across 9+ states, catering to men, women, and children across diverse consumer segments.

Listed on the National Stock Exchange of India Limited (NSE) and BSE Limited (BSE), Style Baazar offers a comprehensive portfolio spanning ethnic wear, western wear, kidswear, accessories, and seasonal collections—delivering a compelling blend of style, comfort, and affordability.

Backed by data-driven merchandising and deep consumer insights, the Company focuses on regionally relevant fashion aligned with evolving trends. With a customer-first approach, robust supply chain, and value-driven pricing, Style Baazar continues to drive sustainable growth while strengthening its position as a trusted fashion destination across Eastern India

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CANNES, France, May 11, 2026 /PRNewswire/ — Newton Cinema makes its Cannes market debut at Marché du Film with a screening of MAYILAA, directed by Semmalar Annam, at Lérins Cinéma Club on May 12.

This marks an international moment for Newton Cinema as it brings an auteur driven slate spanning Malayalam, Tamil, Hindi, English, French and German, built on distinct voices, artistic courage and global resonance. Booth: Palais -1, 27.03.

Newton Cinema announces LEFTOVER, Salim Ahamed’s fifth directorial feature, starring Arjun Radhakrishnan, Zarin Shihab, Tanmay Dhanania, Shweta Basu Prasad and Roshan Mathew. Written by Salim Ahamed and P. V. Shajikumar, the film features cinematography by Sharan Velayudhan, editing by A. Sreekar Prasad, music by Christo Xavier, production design by Ashik S, sound design by Vishnu Govind, costume design by Gayathri Kishore and makeup by Salam.

Salim Ahamed is best known for Adaminte Makan Abu / Abu, Son of Adam, which won four Indian National Film Awards and was India’s official entry to the Academy Awards. Earlier films include Pathemari, Kunjananthante Kada and And the Oscar Goes To…

“LEFTOVER comes from silence, memory and moral urgency,” said Salim Ahamed. “It carries pain without spectacle, dignity without explanation, and a shared human experience that transcends borders. I am grateful to introduce the film to the international industry with Newton Cinema.”

MAYILAA follows its world premiere at the International Film Festival Rotterdam and Audience Award in Toulouse. LEFTOVER’s world premiere plans will be announced in coming weeks.

Newton Cinema’s Marché slate also includes The Gambler, directed by Prasanna Vithanage, written by Vithanage and Anushka Senanayake, and starring Roshan Mathew, Shweta Basu Prasad, Prakash Raj, Mahendra Perera and Lakshan Abeynayake, with cinematography by Rajeev Ravi, editing by A. Sreekar Prasad, music by K and sound design by Tapas Nayak; The Sorbonne Conspiracy, directed by Salim Ahamed; and The Wild Hunt, from TIFF alumnus Nithin Lukose.

Newton Cinema is in final discussions with international sales representation and Indian distribution partners for the festival journeys and theatrical releases of LEFTOVER, MAYILAA and its slate.

Anto Chittilappilly, Founder, CEO and Producer of Newton Cinema, said: “We are building a home for auteur cinema, for filmmakers whose work carries a signature and a conscience. With LEFTOVER, MAYILAA and our upcoming slate, we aim to stand with independent filmmakers, protect difficult and necessary stories, and bring voices from the margins into world cinema.”

Newton Cinema is an international production house for auteur cinema, independent filmmakers and underrepresented voices, with offices in Los Angeles, San Francisco, Boston, Colombo, Sri Lanka, and Kochi, India.

Media Contact: press@newtoncinema.com | www.newtoncinema.com | @newton_cinema

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Modern self-mastery manual to leading great lives, by Ryan A. Bush

NEW DELHI, May 7, 2026 /PRNewswire/ — In a world saturated with quick fixes and surface-level self-help, HarperCollins India announces the release of Designing the Mind by Ryan A. Bush – an international bestseller that offers a powerful alternative: a systematic, deeply transformative approach to mastering the mind.

Positioned at the intersection of psychology, philosophy and self-optimization, the book introduces ‘psychitecture’: a methodical practice of redesigning the mind’s internal ‘software’ to achieve greater clarity, self-control and emotional tranquillity.

At its core, Designing the Mind challenges a fundamental assumption that thoughts, emotions and behaviours are fixed. Drawing from neuropsychology and the teachings of great thinkers, such as the Buddha, Marcus Aurelius, Friedrich Nietzsche and Abraham Maslow, Bush presents a compelling framework for consciously redesigning the mental patterns that shape lives.

Rather than offering fleeting motivation or prescriptive hacks, the book equips readers with a set of principles to step outside their own thinking and examine it as a system, one that can be understood, refined and ultimately rebuilt.

Talking about the book, Ryan A. Bush says, “I’m excited to bring Designing the Mind to India and introduce these principles to a whole new group of psychitects. India has one of the richest traditions of introspective inquiry in the world, and I think this book will find a natural home here.”

Sachin Sharma, Publisher, HarperCollins India, says, “One of humanity’s most profound questions is whether it is truly possible to rewire the brain. In Designing the Mind, Ryan Bush expertly blends practical exercises, actionable insights, and theoretical concepts to empower readers in engineering their own minds. We are thrilled to bring this international bestseller to Indian readers.”

About the book:

Neuropsychology suggests that the human mind is infinitely malleable and adaptable. It is known that it is possible to rewire emotions and build deep tranquility into human minds. It is also known that the biased beliefs and self-limiting habits that hold people back from their potential can be overcome. Yet when one actually seeks to modify and master the mind, they are usually met with shallow life hacks and fleeting fixes.

Fortunately, many great ancient philosophers left behind the open-source cognitive code for altering one’s own mental patterns and becoming the ideal self. Legendary thinkers like the Buddha, Marcus Aurelius, Friedrich Nietzsche, and Abraham Maslow have revealed the insights for building a brilliant mind, and award-winning systems designer, Ryan A. Bush, weaves them into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.

About the author:

Ryan A. Bush is a designer and thinker focused on building better systems, better people, and a better future. As founder of Designing the Mind, Ryan’s central purpose is to provide wisdom education and expand human potential beyond the norm. Ryan’s background is in the design of systems – he works with tech startups to design and develop everything from patented physical products, to software, to buildings, to business models. But his most relevant credential is a lifelong appetite for introspective investigation, ravenous reading, and obsessive self-optimization. For more than a decade, Ryan has been studying the insights of ancient teachers, practical philosophers, and cognitive scientists. His ideas have been featured on major platforms like Lifehack and Modern Stoicism, and he has been a guest on podcasts with topics ranging from emotions to philosophy to motivation.

About HarperCollins India

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 2,000 titles across print and digital formats. Our authors include APJ Abdul Kalam, Agatha Christie, Amish Tripathi, Amitav Ghosh (Erasmus Prize 2024), Jhumpa Lahiri, Paulo Coelho, Raghuram Rajan, Sudha Murty, Ruskin Bond and many more.

HarperCollins India has been honoured with seven Publisher of the Year awards and proudly represents global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne and National Geographic Children.

We have also been certified as a Great Place to Work for two consecutive years, a testament to our culture, creativity and people.

Contact

Kritika Nautiyal

Manager – Marketing 

Email: kritika.nautiyal@harpercollins.co.in

Mobile: +91 7895252058

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